Powered by RND
PodcastsArtsThe BookFunnel Podcast

The BookFunnel Podcast

BookFunnel
The BookFunnel Podcast
Latest episode

Available Episodes

5 of 20
  • Now is the Time to Build Your Authentic Author Brand with Joanna Penn, The BookFunnel Podcast Episode 19
    In this episode of the Book Funnel Podcast, we welcome Joanna Penn, a prolific author and prominent podcaster in self-publishing. We discuss the evolution of indie publishing, the importance of author branding, and how to connect with readers in a changing landscape. Joanna shares insights on her current projects, the significance of authenticity in writing, and navigating the challenges posed by AI in the literary world. The conversation emphasizes the need for authors to focus on their unique voices and the love of writing, while also adapting to industry changes.TakeawaysJoanna Penn has been writing for 20 years and has seen the evolution of indie publishing.The indie publishing landscape is constantly changing, and authors must adapt to new tools and technologies.Author branding is crucial for standing out in a crowded market.It's important to connect with readers and understand their preferences.Authors can change their branding and rebrand over time as their writing evolves.Authenticity in writing is more important than ever, especially in the age of AI.Focusing on serving existing readers can be more beneficial than constantly seeking new ones.Writing should come from a place of passion and love, not just for profit.Authors can create unique projects that resonate with their audience, even if they don't follow market trends.Building a community of true fans can lead to sustainable success.Chapters00:00 Introduction00:48 Meet Joanna Penn: Author and Podcaster11:41 The Evolution of Author Branding23:58 Navigating Reader Expectations and Promises40:49 The Role of Authenticity in Writing42:10 Conclusion and Final Thoughts43:09 Outro
    --------  
    43:20
  • AI & the Evolution of the Publishing Industry with Jane Friedman, The BookFunnel Podcast Episode 19
    Publishing expert Jane Friedman joins hosts Jack Shilkaitis, Kelly Tansey, and Emma Allison to talk about the ever-evolving world of writing and publishing.We discuss how AI is changing the industry, why traditional publishers are adapting indie strategies, and why author-reader engagement matters more than ever.Jane also shares valuable insights for indie authors—including the power of email lists, the growing demand for special editions, and the importance of taking control of your own marketing. Whether you're self-published or traditionally published, this episode is full of practical advice to help you thrive in today's publishing landscape.Chapters00:00 Introduction to the Book Funnel Podcast02:18 Creative Updates from the Hosts05:50 Tips from the Trenches: Insights for Authors14:19 Exploring AI in the Publishing Industry25:04 The Impact of AI on Authorship26:51 The Rise of Misinformation in AI-Generated Content30:28 Concerns About AI in Publishing34:39 Speculations on AI-Generated Books38:28 Shifts in Traditional Publishing Practices45:25 Emerging Models for New Authors49:59 The Future of Special Editions in Publishing55:15 The Rise of Special Editions in Self-Publishing57:37 Indie Innovations Influencing Traditional Publishing58:30 Direct to Consumer Marketing: A Shift in Focus01:03:51 The Author's Role in Marketing and Promotion01:08:39 The Gamble of Traditional Publishing01:12:01 The Value of Steady Sales vs. Big Hits01:18:14 Closing Thoughts and Future Insights01:19:46 Outro
    --------  
    1:19:57
  • Understanding the Rules of Self-Publishing with Becca Syme, The BookFunnel Podcast Episode 18
    In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Kelly Tanzi and Emma Alisyn welcome author success coach Becca Syme. They discuss various topics related to self-publishing, including effective strategies for book signings, the importance of understanding one's writing process, and the nuances of social media engagement. Becca emphasizes the significance of knowing the rules of the publishing game and maintaining a strong will to publish, regardless of external fluctuations in sales or market trends. The conversation highlights the need for self-awareness and adaptability in an ever-changing industry, encouraging authors to focus on their motivations and joy in writing.Better Faster Academyhttps://betterfasteracademy.com/time-...Becca's YouTube Channel  / beccasyme Becca's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Guest Introduction05:09 Tips from the Trenches: Author Insights10:18 Understanding the Game of Publishing18:46 Core Motivations and Author Success30:00 Understanding Higher Order Motivations32:02 The Struggle with Social Media Engagement34:18 Navigating Discoverability in a Saturated Market36:18 The Importance of Personal Choice in Writing38:49 The Emotional Toll of Writing and Creativity41:39 Understanding the Rules of Publishing44:16 The Unpredictability of Success in Publishing55:49 Covenants for Resilience in Writing01:02:08 Outro
    --------  
    1:02:19
  • Author Sidekick, with Michael Evans, The BookFunnel Podcast Episode 17
    In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Michael Evans, a sci-fi author and marketing expert. They discuss various aspects of author marketing, including the importance of understanding one's strengths, the significance of platform choice, and innovative strategies for engaging readers. Michael shares insights from his journey in the publishing industry, emphasizing the need for authors to find their unique marketing voice and to leverage underutilized platforms for greater visibility.Author Sidekickhttps://authorsidekick.com/Michael's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Setup01:59 Meet Michael Evans: Author and Creator04:30 Writing Progress and Accountability06:48 Michael's Journey Back to Authorship08:39 Tips from the Trenches: Self-Publishing Advice15:46 Marketing Strategies for Authors20:56 Exploring Genre Dynamics24:42 The Importance of Content Batching31:40 Understanding Author Superpowers42:18 Social Hacking for Authors50:38 Harnessing TikTok for Author Success55:56 The Importance of Authenticity in Content Creation01:06:40 Rethinking Reader Avatars and Audience Engagement01:13:56 Testing Your Story's Market Viability01:20:36 Navigating Creative Challenges01:21:59 Understanding Market Pull vs. Marketing01:26:55 The Dilemma of Finishing Series01:34:33 Putting Readers First in Writing01:37:17 The Importance of Creative Freedom01:46:15 Outro
    --------  
    1:46:27
  • Market Fuel for Authors with Bekah Brinkmeier, The BookFunnel Podcast Episode 16
    In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!TakeawaysWriting and marketing are both challenging for indie authors.Dictation can significantly enhance the writing process.Finding a balance between writing and personal life is crucial.Community support can provide motivation and accountability.Market Fuel helps authors identify their target audience and market trends.Creative work includes brainstorming and thinking time, not just writing.Overcoming writer's block can involve fun and quirky writing exercises.Setting realistic goals can prevent discouragement in the writing process.Using visual aids can enhance the writing experience.Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.AI tools can assist in writing but should not replace the author's voice.Understanding your target audience is crucial for successful marketing.Using tools like AutoCrit can provide insights into audience preferences.Engaging reader magnets can enhance reader connection and retention.Innovative marketing strategies can set authors apart in a crowded market.Navigating genre expectations is important for reaching the right audience.Market research can save authors time and improve book performance.Effective ad targeting is key to successful book promotion.Community support can motivate and enhance the writing process.Chapters00:00 Introduction and Setting the Scene03:05 Exploring AutoCrit and Its Features05:56 Writing Progress and Personal Updates10:03 Creative Techniques and Writing Tips13:36 The Power of Dictation in Writing22:39 Self-Publishing Tips from the Trenches27:10 Conquering Writer's Block with Creativity33:26 The Power of Positive Reinforcement in Writing42:33 Visualization Techniques for Enhanced Writing47:37 Introducing Market Fuel: A New Tool for Authors52:37 Exploring Genre and Market Fit55:40 Understanding Target Audience and Marketing Strategies01:00:20 The Role of AI in Writing and Editing01:02:26 Writing to Market: Finding Your Niche01:11:23 Creative Reader Engagement Strategies01:27:00 World Building and Market Research01:29:08 Ad Strategies for Indie Authors01:31:31 Target Audience Identification01:32:48 Understanding Reader Demographics01:34:51 Using Feedback for Targeting01:35:45 The Importance of Genre in Marketing01:43:22 Introducing Novel 90 Writing Challenge01:48:49 Community Support for Writers01:55:14 Outro
    --------  
    1:34:16

More Arts podcasts

About The BookFunnel Podcast

The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
Podcast website

Listen to The BookFunnel Podcast, 99% Invisible and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v7.20.0 | © 2007-2025 radio.de GmbH
Generated: 7/2/2025 - 11:02:30 AM