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The BookFunnel Podcast

BookFunnel
The BookFunnel Podcast
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  • Market Fuel for Authors with Bekah Brinkmeier, The BookFunnel Podcast Episode 16
    In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!TakeawaysWriting and marketing are both challenging for indie authors.Dictation can significantly enhance the writing process.Finding a balance between writing and personal life is crucial.Community support can provide motivation and accountability.Market Fuel helps authors identify their target audience and market trends.Creative work includes brainstorming and thinking time, not just writing.Overcoming writer's block can involve fun and quirky writing exercises.Setting realistic goals can prevent discouragement in the writing process.Using visual aids can enhance the writing experience.Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.AI tools can assist in writing but should not replace the author's voice.Understanding your target audience is crucial for successful marketing.Using tools like AutoCrit can provide insights into audience preferences.Engaging reader magnets can enhance reader connection and retention.Innovative marketing strategies can set authors apart in a crowded market.Navigating genre expectations is important for reaching the right audience.Market research can save authors time and improve book performance.Effective ad targeting is key to successful book promotion.Community support can motivate and enhance the writing process.Chapters00:00 Introduction and Setting the Scene03:05 Exploring AutoCrit and Its Features05:56 Writing Progress and Personal Updates10:03 Creative Techniques and Writing Tips13:36 The Power of Dictation in Writing22:39 Self-Publishing Tips from the Trenches27:10 Conquering Writer's Block with Creativity33:26 The Power of Positive Reinforcement in Writing42:33 Visualization Techniques for Enhanced Writing47:37 Introducing Market Fuel: A New Tool for Authors52:37 Exploring Genre and Market Fit55:40 Understanding Target Audience and Marketing Strategies01:00:20 The Role of AI in Writing and Editing01:02:26 Writing to Market: Finding Your Niche01:11:23 Creative Reader Engagement Strategies01:27:00 World Building and Market Research01:29:08 Ad Strategies for Indie Authors01:31:31 Target Audience Identification01:32:48 Understanding Reader Demographics01:34:51 Using Feedback for Targeting01:35:45 The Importance of Genre in Marketing01:43:22 Introducing Novel 90 Writing Challenge01:48:49 Community Support for Writers01:55:14 Outro
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  • Meet the BookFunnel Reader Support Team, The BookFunnel Podcast Episode 15
    In this episode of the Book Funnel Podcast, host Jack Shilkaitis is joined by the Book Funnel Reader Support Team, including [Redacted], [Redacted], and [Redacted]. They discuss the origins of the Book Funnel support system, the importance of reader support, and share valuable tips for authors on how to effectively utilize the service. The team also reveals the story behind the name 'Jamie' used in support communications, emphasizing the human element behind the service. The conversation highlights the dedication of the team to assist authors and readers alike, ensuring a smooth experience in the self-publishing journey. Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnel Join the Discussion in the BookFunnel Authors Facebook Grouphttps://www.facebook.com/share/g/14N8Xw8JPc/ Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • Dictation & Overcoming Critical Voice with Christopher Downing, The BookFunnel Podcast Episode 14
    In this episode of the Book Funnel Podcast, Coach Chris shares insights on the importance of coaching in writing, the practice of narration without expectation, and overcoming the initial hurdles of dictation. The conversation delves into effective writing tips, the role of technology, and the significance of outlining. Chris emphasizes the need to find one's unique writing process and how to deal with the critical voice that often hinders creativity. The episode also explores the journey of a writing coach and the evolution of a writer, concluding with valuable advice for aspiring authors.More About Christopher DowningCoaching: https://www.coach.me/ChristopherDowningSubstack: https://the9practices.substack.com/Books by Christopher Available Amazonhttps://www.amazon.com/stores/Christopher-Scott-Downing/author/B00YN1PT26 Takeaways:  Coaching provides accountability and support for writers. Practicing narration without expectation helps improve storytelling skills. Overcoming initial hurdles in dictation is crucial for success. Utilizing technology can enhance the writing process. Finding your unique writing style is essential for creativity. Dealing with critical voice is a common challenge for writers. Writing is a journey that requires practice and patience. Embracing rough drafts can lead to better writing outcomes. Outlining can help organize thoughts and improve writing flow. Every writer has a unique process that should be respected and nurtured.     Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • Indie Focused Brick and Mortar, The BookFunnel Podcast Episode 13
    Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!00:00 Introduction00:45 Welcome to the Book Funnel Podcast01:14 Meet Donovan Scherer: Author and Illustrator02:06 Studio Moon Fall: From Graphic Design to Bookstore03:12 New Book Release: Chubba Mold04:27 Illustration vs. Writing: Creative Processes06:05 Author Updates: Current Projects and Challenges15:53 Tips from the Trenches: Self-Publishing and Marketing Advice31:18 Speeding Up the Writing Process31:31 Exploring Voice Recorders for Writing32:40 Studio Moonfall: An Author's Haven34:38 Supporting Independent Authors36:32 Tour of Studio Moonfall40:15 Merchandising Opportunities for Authors48:53 Navigating Bookstore Sales and Returns01:01:42 Organizing Local Author Events01:06:16 Challenges of Hosting Events in a Small Bookstore01:07:02 Building a Local Fan Base for Authors01:08:22 Importance of Merchandise and Frequent Events01:08:59 Hosting Author Signings and Events01:11:53 Consulting and Hiring Illustrators01:16:55 Genres Suitable for Coloring Books01:20:12 Author Submissions to Studio Moonfall01:26:38 Origin Story of Studio Moonfall01:30:48 Creating and Marketing Diverse Products01:35:40 Incorporating Games into Book Marketing01:40:29 Final Thoughts and Farewell[More About Donovan Scherer & Studio Moonfall]Studio Moonfall Website: https://studiomoonfall.com/Author Submissions: https://studiomoonfall.com/resources/...Donovan's Books on Amazon: https://www.amazon.com/stores/author/...Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Send us a message at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • Kickstarter Success: Crowdfund Like a Rockstar with Kevin J Anderson, The BookFunnel Podcast Episode 12
    In this episode of the Book Funnel podcast, host Jack Shilkaitis hands over the reins to Damon Courtney and special guest Kevin J. Anderson, a bestselling author and indie publisher. They discuss Kevin's journey through traditional and self-publishing, the establishment of WordFire Press, and the importance of building a direct relationship with readers. Kevin shares insights on the power of crowdfunding through Kickstarter, his successful campaigns, and the value of short fiction in engaging audiences. The conversation highlights the evolving landscape of publishing and the strategies authors can use to thrive in it. In this conversation, Kevin J. Anderson reflects on his writing journey, sharing insights into his early works and the evolution of his career. He discusses the power of Kickstarter as a platform for authors, emphasizing the importance of understanding audience engagement and the lessons learned from his successful campaigns. Anderson also delves into the revival of his Terran Cognita trilogy, highlighting the challenges and triumphs of bringing his vision to life through crowdfunding. The conversation concludes with a focus on crafting the perfect edition of his work, showcasing the creative control that comes with independent publishing.[More about Kevin J Anderson]Wordfire Press: https://wordfirepress.com/Kickstarter Creator Page: https://www.kickstarter.com/profile/t...Amazon Author Page: https://www.amazon.com/stores/author/...— — — — —Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group: / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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About The BookFunnel Podcast

The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
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