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The BookFunnel Podcast

BookFunnel
The BookFunnel Podcast
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  • Scrivener Has the Solutions Writers Need with Oliver Evensen, The BookFunnel Podcast Ep 26 84 minutes
    Learn more about Scrivenerhttps://www.literatureandlatte.comSummaryIn this episode of the BookFunnel podcast, the team welcomes Oliver Evensen, the director of marketing and outreach for Scrivener. They discuss the features and benefits of using Scrivener for writing, the challenges authors face in their writing journeys, and how to effectively utilize the software to enhance productivity and organization. The conversation also touches on the importance of revision modes, the flexibility of the iOS app, and the community resources available for Scrivener users. In this conversation, the speakers delve into the intricacies of using Scrivener, a powerful writing tool for authors. They discuss the importance of understanding the binder, structuring chapters and scenes, and utilizing features like synopses, labels, and templates to enhance the writing process. The conversation also touches on advanced tools for experienced users, tracking progress with word counts, and the benefits of using keywords and metadata for organization. Additionally, they introduce Scapple, a mind mapping tool, and a new app called Written, designed for a simpler writing experience. Overall, the discussion emphasizes the flexibility and utility of Scrivener and its ecosystem for writers at all levels.TakeawaysScrivener is a versatile writing tool for all types of authors.Organizational features in Scrivener help streamline the writing process.Authors often face challenges in completing their projects due to perfectionism.Using Scrivener can enhance the writing experience and productivity.Revision modes in Scrivener allow for easy tracking of changes.The iOS app provides flexibility for writing on the go.Creating a structured project in Scrivener can simplify the writing process.Snapshots in Scrivener help authors keep track of document changes.Labels and icons in Scrivener can aid in organizing chapters and scenes.The community and resources available for Scrivener users are invaluable. Understanding the binder is crucial for effective use of Scrivener.Building a simple structure can enhance the writing process.Utilizing synopses and notes can aid in organization.Starting with basic features prevents overwhelm.Visualizing character arcs with labels can clarify story structure.Tracking writing progress with word counts is motivating.Templates can save time and streamline the writing process.Keywords help in organizing complex projects.Metadata allows for advanced organization techniques.Exploring all features of Scrivener can enhance the writing experience.
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  • Dear Writer, You Still Need To Quit featuring Becca Syme, The BookFunnel Podcast Episode 27
    Learn more about Becca Symehttps://www.kickstarter.com/projects/beccasyme/dear-writer-you-still-need-to-quitSummaryIn this episode of the Book Funnel Podcast, the team welcomes back Becca Syme, an author coach and expert in helping indie authors navigate their careers. The conversation covers a range of topics including creative marketing strategies for Kickstarter campaigns, the importance of self-awareness in marketing, and the challenges of negative biases. Becca emphasizes the need for authors to accept the changing nature of their journeys and to understand the different phases of their business. The episode concludes with insights on the unpredictability of the publishing industry and the importance of perseverance. In this conversation, they discuss the importance of hope and perseverance in the writing journey, the evolving landscape of publishing, and the significance of personal connections with readers. They explore the impact of market saturation on authors and emphasize the need for adaptability in the face of change. The discussion also highlights the importance of finding significance in small interactions and understanding the growth phases in an author's career.
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  • TikTok for Authors Part 2 with Kate Hall, The BookFunnel Podcast Ep 26
    In this episode of the Book Funnel Podcast, the team welcomes back Kate Hall, a successful author and marketing expert. They discuss the evolving landscape of social media, particularly TikTok, and how authors can adapt their marketing strategies to thrive. Kate shares her personal journey from struggling to successful author, emphasizing the importance of engaging content and the need to pivot in response to platform changes. The conversation also covers practical tips for creating compelling videos, the decline of hashtags, and the significance of visual hooks in content creation. In this engaging conversation, the speakers delve into the intricacies of book marketing, particularly through platforms like TikTok. They discuss the importance of creating tension and drama in storytelling, the need for relatable elements in high fantasy, and the authenticity required in content creation. The conversation also covers effective management of a TikTok shop, leveraging live streaming for engagement, and practical tips for authors looking to start their journey on TikTok. Overall, the discussion emphasizes the evolving landscape of book promotion and the strategies authors can employ to connect with their audience.TakeawaysAuthors need to adapt to changing social media landscapes.TikTok's restrictions are impacting how authors market their books.Visual hooks are essential for engaging content.Hashtags are becoming less effective; focus on keywords instead.Creating face content can be more effective than slideshows.Authors should diversify their content across multiple platforms.Engaging content should hook viewers in the first three seconds.Quality video and lighting are crucial for TikTok success.Authors can use personal stories to connect with their audience.Consistency and experimentation are key to finding what works. Book marketing on TikTok requires engaging hooks.Tension in storytelling is crucial for selling books.Relatable elements help readers connect with high fantasy.Authenticity in content creation resonates with audiences.TikTok Shop can significantly boost book sales.Bundles of books can attract more buyers.Live streaming can enhance engagement and sales.Pre-signing books can streamline TikTok Shop management.Editing videos for TikTok is essential for visibility.Consistency in posting leads to increased audience engagement.
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  • The Cutting Edge of Self-Publishing at Author Nation with Joe Solari, The BookFunnel Podcast Ep 25
    SummaryIn this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon.
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  • Building a Sustainable Author Career with Russell Nohelty, The BookFunnel Podcast Episode 24
    In this episode of the Book Funnel Podcast, the BookFunnel team welcomes USA Today bestselling author Russell Nohelty. They discuss various aspects of self-publishing, including marketing strategies, the importance of scalability, and the mindset needed for success. Russell shares insights from his own journey, emphasizing the need for authors to embrace their unique voices while also learning from other industries. The conversation touches on overcoming self-sabotage and the importance of focusing on what works in an author's career. In this conversation, the speakers delve into the complexities of writing, self-critique, and the evolution of an author's perspective over time. They discuss the importance of understanding reader expectations, the sunk cost fallacy in writing, and the impact of revisions on reader connection. The conversation also explores the challenges of rewriting and the necessity of diverse marketing strategies to achieve success in the ever-changing landscape of publishing.TakeawaysAuthors often have diverse backgrounds and experiences.Creative projects can evolve from initial ideas.Self-publishing requires ongoing marketing efforts.Authors should focus on strategies that work for them.Learning from other industries can provide valuable insights.Scalability is crucial for long-term success in writing.Self-sabotage can hinder an author's progress.It's important to embrace both successes and failures in writing. Self-critique can hinder an author's willingness to share their work.Authors evolve over time, and their interests may change.Reader expectations should guide an author's decisions.The sunk cost fallacy can trap authors in unproductive cycles.Revisions can alter the reader's connection to a story.Diverse marketing strategies are essential for success.Authors should not underestimate their audience's preferences.Creating a community around a book can enhance its success.Testing different marketing approaches can yield valuable insights.It's important to balance passion projects with marketable works.
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About The BookFunnel Podcast

The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
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