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The BookFunnel Podcast

Podcast The BookFunnel Podcast
BookFunnel
The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry ...

Available Episodes

5 of 13
  • Indie Focused Brick and Mortar, The BookFunnel Podcast Episode 13
    Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!00:00 Introduction00:45 Welcome to the Book Funnel Podcast01:14 Meet Donovan Scherer: Author and Illustrator02:06 Studio Moon Fall: From Graphic Design to Bookstore03:12 New Book Release: Chubba Mold04:27 Illustration vs. Writing: Creative Processes06:05 Author Updates: Current Projects and Challenges15:53 Tips from the Trenches: Self-Publishing and Marketing Advice31:18 Speeding Up the Writing Process31:31 Exploring Voice Recorders for Writing32:40 Studio Moonfall: An Author's Haven34:38 Supporting Independent Authors36:32 Tour of Studio Moonfall40:15 Merchandising Opportunities for Authors48:53 Navigating Bookstore Sales and Returns01:01:42 Organizing Local Author Events01:06:16 Challenges of Hosting Events in a Small Bookstore01:07:02 Building a Local Fan Base for Authors01:08:22 Importance of Merchandise and Frequent Events01:08:59 Hosting Author Signings and Events01:11:53 Consulting and Hiring Illustrators01:16:55 Genres Suitable for Coloring Books01:20:12 Author Submissions to Studio Moonfall01:26:38 Origin Story of Studio Moonfall01:30:48 Creating and Marketing Diverse Products01:35:40 Incorporating Games into Book Marketing01:40:29 Final Thoughts and Farewell[More About Donovan Scherer & Studio Moonfall]Studio Moonfall Website: https://studiomoonfall.com/Author Submissions: https://studiomoonfall.com/resources/...Donovan's Books on Amazon: https://www.amazon.com/stores/author/...Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Send us a message at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • Kickstarter Success: Crowdfund Like a Rockstar with Kevin J Anderson, The BookFunnel Podcast Episode 12
    In this episode of the Book Funnel podcast, host Jack Shilkaitis hands over the reins to Damon Courtney and special guest Kevin J. Anderson, a bestselling author and indie publisher. They discuss Kevin's journey through traditional and self-publishing, the establishment of WordFire Press, and the importance of building a direct relationship with readers. Kevin shares insights on the power of crowdfunding through Kickstarter, his successful campaigns, and the value of short fiction in engaging audiences. The conversation highlights the evolving landscape of publishing and the strategies authors can use to thrive in it. In this conversation, Kevin J. Anderson reflects on his writing journey, sharing insights into his early works and the evolution of his career. He discusses the power of Kickstarter as a platform for authors, emphasizing the importance of understanding audience engagement and the lessons learned from his successful campaigns. Anderson also delves into the revival of his Terran Cognita trilogy, highlighting the challenges and triumphs of bringing his vision to life through crowdfunding. The conversation concludes with a focus on crafting the perfect edition of his work, showcasing the creative control that comes with independent publishing.[More about Kevin J Anderson]Wordfire Press: https://wordfirepress.com/Kickstarter Creator Page: https://www.kickstarter.com/profile/t...Amazon Author Page: https://www.amazon.com/stores/author/...— — — — —Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group: / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • In-Person Direct Sales at Conventions with Jason & Leah Bond, The BookFunnel Podcast Episode 11
    In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome guests Jason and Leah Bond. The conversation covers various aspects of the writing and self-publishing journey, including creative processes, tips for engaging with readers, and the unique approach of in-person direct sales at events. The Bonds share their experiences and insights on how to effectively market books and connect with audiences, emphasizing the importance of conversation over pressure in sales. In this conversation, the speakers discuss strategies for authors to effectively market their books at conventions. They emphasize the importance of creating an inviting display, planning for events, overcoming imposter syndrome, setting sales goals, and building rapport with attendees. The insights shared are based on personal experiences and aim to help authors navigate the challenges of selling their work in person. In this segment, the conversation delves into the art of converting cold traffic into warm connections at conventions, emphasizing the importance of rapport and personal interaction in sales. The speakers share insights on crafting effective elevator pitches, the power of consent in conversations, and the significance of tailoring messages to different audiences. They also discuss the emotional connection readers seek in stories and how authors can overcome objections to in-person sales by adopting a growth mindset. In this conversation, the speakers discuss the intricacies of building a writing routine, the importance of kindness towards oneself in the writing process, and the dynamics of networking at conventions. They delve into the startup costs for authors, strategies for capturing audience engagement, and the significance of authenticity in character development, particularly in military sci-fi. The discussion emphasizes the need for authors to connect with their audience and the value of maintaining a healthy balance between work and relaxation. In this conversation, the participants discuss the significance of panels at conventions, the journey of martial arts, and the intersection of writing and combat. They explore themes of confidence, exposure, and realism in fight scenes, emphasizing the importance of training and strategy in both martial arts and writing. The discussion also touches on the challenges of portraying female warriors realistically in fiction and the value of connecting with audiences through panels and conventions.  [More about Jason Bond]  Website https://www.jason-bond.com/  Amazon Author Page https://www.amazon.com/stores/Jason-Andrew-Bond/author/B005IYCGIC  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
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  • Direct Sales in Self-Publishing with Katie Cross, The BookFunnel Podcast Episode 10
    Jack, Kelli, and Emma spend time with friend of the pod, Katie Cross! This wide ranging conversation dives into the business of direct sales, building a community of readers, crowdfunding, and Katie's writing process. [Katie Cross's Bookstore] https://katiecrossbooks.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  [Chapters] 00:00 Introduction to Direct Sales for Authors 00:41 Meet the Hosts and Guest 01:27 Katie Cross's Background and Journey 02:15 Accountability and Creative Projects 10:22 Tips from the Trenches: Self-Publishing Advice 22:47 Deep Dive into Direct Sales 34:15 Affiliate Program Challenges 34:51 Engaging with Readers: Coffee with Katie 35:55 Incentive Programs and Direct Sales 37:35 The Pressure of Direct Sales 41:46 Tracking Reader Behavior 43:45 Strategies for Direct Sales 54:33 Self-Narration Journey 01:05:05 Pricing and Sales Strategies 01:10:44 Launching Books 11 and 12: Ad Strategies and Long-Term Goals 01:12:28 Kickstarter Adventures: Diversifying Income Streams 01:15:50 The Network Series: Special Editions and Future Plans 01:18:02 Balancing Multiple Revenue Streams: KU, Direct Sales, and Kickstarter 01:24:07 The Writing Journey: From Nursing to Full-Time Author 01:28:57 The Katie Cross Method: Writing, Outlining, and Productivity 01:43:34 Upcoming Releases and Future Plans 01:44:55 Final Thoughts and Farewell
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  • Monetization Beyond the Book with Kae Wagner, The BookFunnel Podcast Episode 9
    In this episode of the Book Funnel podcast, hosts Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn welcome guest Kay Wagner, an award-winning author. The conversation covers various aspects of writing, including current projects, character development, and the importance of improvisation in enhancing creativity. The hosts share their personal writing experiences and strategies, emphasizing the balance between writing to market and allowing creative freedom. Kay discusses her new series and the benefits of taking improv classes to loosen up creativity. The episode is filled with practical tips for writers and insights into the writing process. In this conversation, Kae Wagner and Jack Shilkaitis explore various themes related to authorship, including the benefits of improv for writers, strategies for monetizing writing beyond book sales, and the transition from nonfiction to fiction. They discuss the importance of understanding books as assets, creating community around fiction themes, and navigating vulnerability as an author. The conversation also touches on the significance of building a personal brand as an author and the need for connection with readers. In this conversation, Kae Wagner discusses the importance of crafting stories with a cinematic approach, the significance of visibility assessments for authors, and strategies for engaging with readers, especially for introverts. The discussion also covers guerrilla marketing tactics and the mindset shift required for authors to promote their work effectively. Kae emphasizes the value of personal connections and the need for authors to be bold promoters of their books. In this conversation, the speakers discuss various aspects of writing, including the importance of setting goals, utilizing tools like AutoCrit for story analysis, and the formula for mastery in writing. They delve into the Frankie Girl series, exploring character development, family dynamics, and the writing process. The conversation also touches on innovative marketing strategies for authors and the significance of community in the writing journey.More about our guest, Kae Wagner:  [Bold Authors Network] https://kaewagner.simplero.com/page/592727-bold-authors-network [The Frankie Girl Series] https://www.amazon.com/dp/B0CTFRVFC7?binding=paperback&searchxofy=true&ref_=dbs_s_aps_series_rwt_tpbk&qid=1738960429&sr=8-1  [From Emma's Tip] Scribe Shadow: https://app.askpoeai.com/  [From Kelli's Tip] 4 the Words: https://4thewords.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  [Chapters] 00:00 Introduction 00:26 Meet the Hosts and Guest Author 02:14 Current Writing Projects and Updates 08:24 Tips from the Trenches: Writing and Self-Publishing 26:19 Monetizing Your Writing Beyond Books 53:00 Damon the Swifty and Author Visibility 54:00 The Power of Personal Engagement 56:14 Visibility Assessment Explained 58:55 Guerrilla Marketing for Authors 01:12:10 The Three V's of Bold Promotion 01:19:17 The Story Behind Frankie Girl 01:32:59 Marketing Strategies and Final Thoughts 01:37:27 Writing Challenges and Strategies 01:37:50 Introducing the Podcast and Guest 01:38:26 Host and Guest Introductions 01:39:46 Current Writing Projects 01:45:48 Tips from the Trenches 02:03:43 Monetizing Your Writing Beyond Books 53:20 Pushing Authors to Increase Visibility 56:14 Creating a Visibility Assessment 58:58 Guerrilla Marketing for Introverted Authors 01:01:19 Engaging with Readers Personally 01:12:10 The Three V's of Bold Authors Network 01:19:17 The Story Behind Frankie Girl Series 01:29:57 Innovative Marketing Strategies 01:34:57 Final Thoughts and Community Invitation  
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About The BookFunnel Podcast

The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
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