The Chris Voss Show

The Secret to Post-Click Psychology: Turn Eyeballs Into Loyal Buyers

Smartpandalabs.com

About the Guest(s):

Shamir Duverseau is the Managing Director at Smart Panda Labs, a technical marketing agency. With over 15 years in marketing and leadership roles, Shamir has worked with major brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. Previously the Senior Director in digital strategy and services for Marriott International’s Vacation Club Division, Shamir co-founded Smart Panda Labs to harness his expertise in both marketing and technical spheres, aiming to improve the post-click experience for consumers.

Episode Summary:

In this engaging episode of The Chris Voss Show, Chris welcomes digital marketing expert Shamir Duverseau to discuss the intricacies of technical marketing and the importance of the post-click experience. As the managing director of Smart Panda Labs, Shamir delves into how his company helps B2C enterprises optimize user experience on websites to convert traffic into loyal customers. The conversation spans topics from post-click psychology to technological marketing adaptations, highlighting the necessity of understanding customer behavior and simplifying complex shopping experiences online.

The duo explore the vast potential that lies in improving the ‘post-click experience’, underscoring how businesses can unlock conversion opportunities by making their digital customer interactions seamless and intuitive. In discussing the common pitfalls in digital marketing strategies and MarTech stacks, Shamir explains how Smart Panda Labs assesses and addresses gaps in client operations to create robust sales experiences and strategy roadmaps. With insights into optimizing advertising spend and improving ROI through savvy digital experiences, Shamir shares practical advice while drawing from his vast experience in working with significant industry players.

Key Takeaways:

Post-Click Psychology: Engaging customers effectively after they click on an ad is crucial to converting them into buyers, primarily by minimizing friction and simplifying interactions.

Importance of Seamless User Experience: Simplifying the complexities of online shopping can lead to better conversions and repeated business.

Leveraging MarTech Stacks: Many companies underutilize their marketing technologies, running at just 20% of their capacity, leaving room for significant improvements.

Tailored Strategy Roadmaps: Building a customized roadmap helps companies maximize their digital potential by outlining clear paths and methodologies for enhanced customer experience.

Focus on Customer Satisfaction: Excellent customer service and experience can significantly impact repeat business, as seen with brands employing thoughtful, personalized touchpoints.

Notable Quotes:

“The internet brings an interesting mix of the creativity of marketing, the technical aspects of IT, and the product aspects of what you’re selling.”

“If something has to be complicated, let’s not make the things that don’t have to be complicated, complicated.”

“On the corporate side, I found that marketing people tend to be very creative, which is great. But they also tend to shy away from anything that’s technical.”

“If you’ve got, if you spent the money to get someone to the site, it only makes sense to spend money where people are spending the majority of their time.”

“When those two things collided. So was born Smart Panda Labs.”

99 Ways to Die: And How to Avoid Them by Ashely Alker M.D.

https://www.amazon.com/99-Ways-Die-Avoid-Them/dp/1250359643

Aalkermd.com

An illuminating, hilarious, and practical guide to 99 of the most terrifying ways to die and how to avoid them from an emergency medicine doctor.

Dr. Ashely Alker is a self-described death escapologist―or, in more familiar terms, an emergency medicine doctor. She has seen it all, from flesh-eating bacteria to the work of a serial killer to the more mundane but no less deadly, and her work outwitting the end has uniquely prepared her to write this book.

Dr. Alker manages to shock readers while making them laugh, educating them on how to outsmart a wide range of deadly situations and conditions. Many of the chapters include stories from her experiences in life and medicine, at times heartwarming, others heartbreaking. Sections include explorations of sex, poison, drugs, biological warfare, disease, animals, crime, the elements, and much more.

An Anthony Bourdain-style greatest hits tour of death, 99 Ways to Die is entertaining while it informs. Full of valuable advice and wild stories, this riveting read might just save your life.

So What Good Is It Anyway? by Judy Rae Beier

https://www.amazon.com/What-Good-Anyway-Judy-Beier/dp/B0F8QQTF25

Judyshares.com

What is so good about smiles if they can’t wash your clothes or tickle your toes? What good are hugs if they can’t water the grass or empty the trash?

So What Good Is It Anyway? is for children of all ages. It shows how things we take for granted are good for us and others. It also points out how each of us is unique, and we each have a role to play that is very important. The message of this book is to encourage children of all ages that we each have value and being unique is good.

About the Author

Judy Rae Beier is the proud mother of three sons and grandmother to five grandchildren. When she is not writing, she enjoys nature photography. Judy resides in Elko, Nevada.

Judy welcomes any feedback you might have in response to So What Good Is It Anyway.

Combating Teen Anxiety: Teen-Parent Communication Journal by Gina Nelson

Combatingteenanxiety.com

Authenticgains.com

https://www.amazon.com/Combating-Teen-Anxiety-Teen-Parent-Communication/dp/1949642895

Is your teen struggling with anxiety and you don’t know how to help?

This journal will teach you and your teen to communicate in a non-confrontational way, using emotionally safe prompts to express vulnerable thoughts, feelings, and responses.

Combating Teen Anxiety Parent-Teen Journal will help you both:

Initiate discussions using a fill-in-the-blank prompt so that you both can express your feelings in a clear and productive manner.

Identify body sensations and the emotions associated with your thoughts so that you can slow down your responses until you are feeling calmer.

Navigate vulnerable conversations in an emotionally safe way that will increase understanding and improve connection between you.

This journal is a powerful tool to help you navigate the challenging conversations that arise during the emotionally charged teen years. You and your teen will ultimately form a stronger bond and develop skills that last a lifetime.

As a special gift for you, I want to offer you a complimentary express course on how to catch your teen’s anxiety before it gets out of control.

To access your Free Mini-Course go to www.CombatingTeenAnxiety.com

Walk by Faith with God as Your Compass by Debra Lee Fader

https://www.amazon.com/Walk-Faith-God-Your-Compass-ebook/dp/B0GK558ZVF

Queenofkindness.org

Kindnessalliances.org

How does a singer, dancer, and top Vegas entertainer recover from this?

Debra Lee Kristian-Fader was enjoying a successful career in the Live Entertainment Industry. She was performing as a singing star on the stages of Las Vegas, Atlantic City, the Caribbean Islands, and aboard Luxury Cruise Ships. With a home base in Los Angeles, Debra Lee anticipated a commercial, recording and film career. After much prayer, and the resolve to follow the plan that God was beckoning her to follow, Debra Lee changed her trajectory. She packed up her belongings and moved back to Minnesota. With an adapted career choice as a radio broadcaster and worship director, Debra Lee was fulfilled with her new life. God was now her full time Compass. She walked a new path with gratitude and faith. Every aspect of her life resonated with blessings.

Then, her life changed one morning when she literally fell out of bed, unable to walk.