The Fragrance Files

Dana El Masri of Jazmin Saraï shares her olfactory journey, the intersection of scent and music, and the challenges of olfactory art in the modern world. The conversation delves into the intersection of scent, culture, and identity, exploring the emotional and cultural significance of fragrance. It also addresses the Eurocentric nature of perfumery and the impact of music on scent creation.

Takeaways
Olfactory art requires a level of awareness and perception that often goes unnoticed in the modern world.
The emergence of AI and digital platforms has impacted the fragrance industry, creating challenges and opportunities for perfumers. Cultural complexity influences scent creation
Eurocentric bias in perfumery
Music's influence on scent creation Emotion and authenticity are integral to the creation of fragrances
Fragrance plays a significant role in preserving history and culture

We asked you, our viewers, to give us questions you've wanted our perspective on.

This is one of the most fun episodes we've had and hope you enjoy. If you'd like to submit something for part two- DM us on any platform or comment below!

Beyond the perfume, Douglas Little is building haunted worlds.

In this episode of The Fragrance Files, we sit down with the founder of Heretic Parfum to explore why darkness, folklore, horror, and the supernatural have always been fertile ground for scent. Douglas shares the origins of Heretic, the challenges of building an independent fragrance house before niche perfume became mainstream, and why natural materials continue to inspire his creative process despite their unpredictability.

Together, we unpack fragrance as storytelling, from texture and atmosphere to emotion and memory.

Following Scent Fest, we sat down with Michael Nordstrand to re-record the second part of his episode. Apologies for the delay but enjoy a poignant, hilarious, and extra long episode to make up for it where we discuss the importance of authorship in perfumery

It's the Scent Fest Episode Y'all!

Delightfully unhinged, we dive into the memories made, the people we saw, and brands we loves, the perfumes we missed, and the bottles we brought home!