The Lazy CEO Podcast with Jane Lu

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.

You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.

How do you get onto shelves?

They dive into the retailer’s perspective as Jessica breaks down
What buyers actually want to see and what instantly turns them off
How to approach buyers and tailor your pitch so it lands
The real risks of launching into big supermarkets like coles and woolworths
When retail is not the right move and how to know if you are ready
How to set your brand up for sustainable growth instead of a short term spike
If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_group
See omnystudio.com/listener for privacy information.

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.

In this episode, you’ll learn:
How viral content actually works
How to turn social media into a real conversion funnel for business
What “life design” really looks like behind the scenes - the work, the tension, and the payoff
For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jake: @mariefeandjakesnowFollow ventoré brands: @ventoregroup
See omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.
By the end of the episode, you’ll learn:
How to stand out in a crowded market.
How to leverage social media, UGC, and creators to build trust and drive sales.
How to run ads strategically to reach the right audience and scale effectively.
This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Raquel Bouris: @raaaquelbourisCheck out Props: @getyourprops
See omnystudio.com/listener for privacy information.

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.
In this episode, you’ll learn:
How influencer ambassadorships can turn into a $500K launch week.
The bold marketing campaigns that fuel Bouf’s early success.
How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.
Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Rachael: @rachhwildeFollow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco
See omnystudio.com/listener for privacy information.

Personal Branding Pt 5:
How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.
You will learn
How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
How to turn your existing life into content and create mini-series moments your audience will follow
How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule
There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.