The Lazy CEO Podcast with Jane Lu

• #125 Budgy Smuggler: How a Manly Side Hustle Became a Global Swimwear Icon

  How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Adam Linforth: LinkedIn Follow Budgy Smuggler: @budgysmugglerSee omnystudio.com/listener for privacy information.

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• #124 Stop Living on Autopilot: 5 Lessons to Avoid Regret

  Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally. They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude share honest, actionable insights to help you live a life full of purpose. Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Jude Batrac: @jude_batrac_mcSee omnystudio.com/listener for privacy information.

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• #123 The Entourage: The Mindset Shifts Every Business Owner Needs to Scale

  How do you move past busywork, tackle your biggest business constraints, and actually scale your company? In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global network of nearly one million entrepreneurs. He dives into why investing in yourself is the most important step in scaling, the power of asking “dumb questions,” how deep work and focus transform productivity, and why community and mindset are just as important as strategy when it comes to real growth. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jack Delosa: @jackdelosaSee omnystudio.com/listener for privacy information.

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• Help My Small Business: How to Get Your Business’s Finances Back on Track

  In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from Glow by Becca get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand. Jane and Anaita explore practical ways to stabilise cash flow, make strategic financial decisions, and set up systems that allow for growth without burnout. They also discuss the importance of defining a unique selling proposition, leveraging founder-led storytelling, optimising websites and product pages, and using content-driven marketing strategies to attract the right customers. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected]. Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

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• #122 Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product

  How do you actually get a buyer’s attention and convince them to put your brand on shelves nationwide? In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track to turn over $20M, Jordan knows what it takes to win in retail. He dives into the sales tactics buyers cannot ignore, how to pitch a brand with zero product and still secure a national rollout, and why the hardest part is not getting stocked, it is selling through. Jordan also shares the story behind a viral TikTok campaign that took Hairification from a concept to a shelf favourite and why listening more than speaking can make all the difference in closing a deal. Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Jordan: @mistermylius Follow Hairification! @hairification_haircare See omnystudio.com/listener for privacy information.

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