The Lazy CEO Podcast with Jane Lu

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.
In this episode, you’ll learn:
How influencer ambassadorships can turn into a $500K launch week.
The bold marketing campaigns that fuel Bouf’s early success.
How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.
Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Rachael: @rachhwildeFollow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco
See omnystudio.com/listener for privacy information.

Personal Branding Pt 5:
How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.
You will learn
How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
How to turn your existing life into content and create mini-series moments your audience will follow
How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule
There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 4:
Stop posting content like a fan account.
In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.
You will learn
Why content strategy is essential to grow your personal brand
The 5 tiers of content and how each step turns posts into a real audience
How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about
Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time

Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026
#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 3:
Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.
You will learn:
Why building your personal brand is a gradual process, not an instant result
How to position yourself as a thought leader and build credibility strategically
Jane’s 9 Steps to Build Your Personal Brand from Scratch
Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience
Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention
#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 2:
Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel.
You will learn:
Why progress beats perfection when building a brand
How to identify your niche and connect with the right audience
Jane’s 4-Part Framework to strategically craft your personal brand and pitch
Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch
Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.