The Philip Duff Show

Ruben’s an old friend from Amsterdam, a native Aruban who bartended in Amsterdam and London, and whose life was changed by a Diplomatico rum training he attended while working as a flair bartender at London’s famed Roadhouse. 
(That training was given by none other than Declan McGurk, himself a former flair bartender, who went on to become Director of Bars at The Savoy, leading them to a #1 spot on W50BB, and is now  Commercial Director for Boatyard Gin) 
Ruben went back to Amsterdam with rum in his heart and started Spirited Union rum, inventing “botanical rum”as a category in the process, delivering orders in person, on his bicycle, for the first few years. 
He then crowdfunded (!) buying the former Our/Vodka distillery & bar from Pernod-Ricard, whose bar, cocktail classes and rum blending workshops have made it the #1 activity in the Netherlands on TripAdvisor.  
(Last week’s episode was with Brendan Bartley, btw, who bought the Our/Vodka NY bar & distillery and reopened it as Hello Hello Cafe & Bar and Silent Alibi distillery, making 11th Hour Coffee liqueur and more). 
Ruben’s gone from strength to strength with Spirited Union rum, exporting across Europe, to the UK, and to five states in the US (where their first customer was Whole Foods!) and recently started Pineapple Drinks Club to import & distribute founder-led brands in the Netherlands. 
Enjoy! 
Ruben on IG: https://www.instagram.com/the_rubenmaduro?igsh=MWJtaTFwYnB5d2ljbA==
Ruben on LinkedIn: https://www.linkedin.com/in/ruben-maduro
Spirited Union on IG: https://www.instagram.com/spirited_union_rum?igsh=MWFxbGxxYTJvZ3E5bg==
Pineapple Drinks Club on IG: https://www.instagram.com/pineappledrinksclub?igsh=bDg5NXNvZjRmOGN5

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Podcast business enquiries: [email protected]
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They need to be able to hang.
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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

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Brendan's a hell of a cool guy: Australian, learned distilling in parallel with his university medical and science studies back home, got a Phd from NYU, GM of New York's hugely fun Bathtub Gin, and in late 2025 he opened Hello Hello Bar and Silent Alibi distillery, both of which are in the West 26th Street space in Manhattan  formerly occupied by the New York branch of Pernod-Ricard's epically failed Our/Vodka distillery program. 
This is a proper long Philip-Duff-Show episode, so settle in! 
We kick off talking neuroscience and Ozempic (because of course) and it quickly morphs into Brendan's career path, immigration advice, bartender training, how they got hold of a distillery smack dab in the middle of Manhattan, what they do at the distillery, and his consulting work formulating liquids for clients as well as running two bars and a distillery, and we taste their first brand, the amazing 11th Hour Coffee Liqueur, as well as a rum brand from a consulting project he's working on and a million other things besides. 
Enjoy!
Brendan on Instagram: https://www.instagram.com/b.is.somewhere?igsh=MWI0MzEzdGJjajBiag==
11th Hour Coffee Liqueur: https://www.instagram.com/drink11thhour/
Hello Hello bar: https://www.instagram.com/hellohellobar/?hl=en
Bathtub Gin: https://www.instagram.com/bathtubginnyc/?hl=en

(Get in touch with Duff!

Podcast business enquiries: [email protected]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
Philip on X/Twitter: Philip Duff (@philipduff) / Twitter
Philip on LinkedIn: linkedin.com

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It's never dull when I drop round Tony's, even during Dry January, and this session was no exception. 
After chowing down on sushi and sashimi, fancy fellows that we are, we got down to serious discussions encompassing Fraggle Rock, 1980s "wrestling" in the UK, the new American health directives on alcohol, how I happened into a random Miracle Christmas pop-up bar in the wilds of New Jersey, and then (because, as a drinks writer, Tony gets sent unholy amounts of stuff), we created an infinity bottle from all the many samples of a particular bottled-in-bond whiskey Tony had been sent over the years, and tasted a hoo-mama really-out-there rum, the news and tasting of which is a Philip Duff world exclusive! (Unless you read Food and Wine magazine online last Friday, that is). 
Enjoy!
Tony on IG: https://www.instagram.com/retromannyc/
Tony's website: https://www.tonysachsdrinks.com/
(Get in touch with Duff!

Podcast business enquiries: [email protected]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
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Philip on LinkedIn: linkedin.com

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,Kurt's back! 
His last appearance on the 'pod was November 2023, so we sat down to catch up on everything that's been going on since then in Africa, South Africa, and further afield, over martinis, delicious SA brandy and a spot of Brooklyn whiskey - enjoy!
Kurt on IG: https://www.instagram.com/kurtschlechter/?hl=en
Cause + Effect on IG: https://www.instagram.com/causeeffectcpt/?hl=en
Order The Flair Bartending Book: https://barproducts.com/products/flair-bartending-by-marco-canova-tom-dyer?srsltid=AfmBOoq3_Nh9XBn3XIki60wKQyQzis1K_AGRoGHHdUomqsnSQ-5lbEjL
(Get in touch with Duff!

Podcast business enquiries: [email protected]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
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Philip on LinkedIn: linkedin.com

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Well, what a year it's been!
I added Kazakhstan to my "list of countries I got drunk in", hit all the usual suspects on the global bar show circuit and added the inaugural Gulf Bar Show in Dubai as well, and spent my usual eight weeks living in Europe to boot, sucking down €9 (instead of $36) martinis and plate after plate of delicious boquerones. 
2025 was also the Year of Tariffs, the launch of Hard Cut Vodka, the downfall of Uncle Nearest, the rise of the GLP-1 agonists (better known as Ozempic, et al, to you and I), the launch of several new cocktail weeks, bar awards, and training programs, and a lot more besides - enjoy!

(Get in touch with Duff!

Podcast business enquiries: [email protected]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
Philip on X/Twitter: Philip Duff (@philipduff) / Twitter
Philip on LinkedIn: linkedin.com

Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos
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