The Publishing Performance Show

Walt Hampton is the Acquisitions Editor and Director of Marketing at Summit Press Publishing, where he reviews incoming manuscripts and helps authors do more than simply publish—he helps them get the book out into the world in a big way. Walt works with entrepreneurs and high-performing professionals to turn their books into keynotes, programs, coaching and consulting offers, and long-term marketing assets—because, as he puts it, it’s not about the book, it’s what you do with the book. In this conversation, Walt breaks down practical strategies for busy writers, including time blocking, reducing interruptions, reverse-engineering your writing sessions, and his six paths to finishing your book (from one-page-a-day all the way to ghostwriting).In this episode:Walt’s dual role: acquisitions (reviewing manuscripts) + marketing (helping authors leverage the book)What makes Summit Press different: publishing + continued support long after launchReal examples of book leverage: building keynotes and high-ticket programs around the bookWhy publishing success requires long-term momentum (it’s a marathon, not a sprint)Time mastery for busy professionals: clarity of “why” + small consistent stepsTime blocking: scheduling writing like client work (starting with just 1 hour/week)Reverse-engineering the process: define thesis/TOC/conclusion so each session has a purpose“Write the closing argument first”: drafting the conclusion early to create a destinationCommon time-wasters: phone proximity, alerts, and constant interruptionInterruption science + attentional residue: why refocusing takes longer than you thinkSimple boundary systems: turning everything off + enrolling assistants/teams to protect focus timeThe “sticky note on the glass door” tactic for open-office interruptionsWhere AI helps (and where it hurts): great for brainstorming/themes + proofreading, bad for “soulless” manuscriptsFinal takeaway: begin imperfectly—editing comes later, but you can’t edit a blank pageResources mentioned:Summit Press Publishers: https://summitpresspublishers.com/Brick by BrickJourneys on the Edge: Living a Life That Matters The Power Principles of Time Mastery: Do Less, Make More, Have FunConnect with Walt Hampton / Summit Press:Summit Press Publishers: https://summitpresspublishers.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Nicholas Keating-Casbarro is the author and creator of the Vitilarium Universe, a far-future sci-fi series following humanity after becoming multi-planetary. With seven books planned, Nicholas crafts character-focused stories exploring themes of power, corruption, government structure, and humanity's potential futures. A former medical professional turned author, Nicholas writes in an omniscient perspective similar to Frank Herbert's style, focusing on meaningful dialogue and immersive action scenes. He's expanded the Vitilarium world beyond books into comic book adaptations for Comic-Con audiences, working with illustrators Francisco Nilo, colorist Chandran Panusamy, and graphic designer Ahmed Gitar. Published through hybrid publisher Atmosphere Press, Nicholas maintains a massive Excel story guide tracking everything from character backstories to planetary exports across seven colonized worlds.In this episode:The Vitilarium Universe: humanity's future as a multi-planetary civilizationThe Alcubierre drive: using exotic material for faster-than-light travelDiscovering ancient alien ruins on Diorum, the seventh colonized planetUsing conspiracy theories and "what if" questions for world-buildingStarting world-building with themes, not plot detailsCreating factions before characters (government, gangs, militias, religion)The Coalition for Prosperity: naming totalitarian governments ironicallyWriting the tenets of a future religion (with a no-cult disclaimer)The question-based method: every answer creates new questions to defineThe massive Excel story guide with unlimited tabsBuilding a survivalist protagonist who survives deadly fauna outside megacitiesSelf-editing with story Bible and Book One PDF open for continuitySix rounds of proofreading to catch spelling and comma errorsWorking with editor John Smith to fix character motivation issuesMaps of megacity Kairos and faction sigils for reader immersionWeaving world-building through character dialogue, not exposition dumpsTreating plot holes as opportunities to add new technology or detailsTools: Excel, Word, coffee, and nicotine (manual approach)Google Notebook LM: AI tool for querying your own manuscriptAdapting books into comic series for Comic-Con crossover audienceWorking with Atmosphere Press hybrid publisher modelResources mentioned:Vitilarium Series website: https://vitaleriumseries.com/Inside Vitilarium Patreon: https://www.patreon.com/InsideVitalerium/giftAtmosphere Press: https://atmospherepress.com/Google Notebook LM: https://notebooklm.google/Connect with Nicholas Keating-Casbarro:Website: https://vitaleriumseries.com/Instagram: https://www.instagram.com/vitariumstudio/?hl=enFacebook: https://www.facebook.com/vitarium.fb/reels/Tiktok: https://www.tiktok.com/discover/vitalerium-series-official-websiteConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Becca Puglisi is an international speaker and bestselling author who has sold over one million copies of her Thesaurus series, with The Emotion Thesaurus being her flagship book. Starting as critique partners on Critique Circle, Becca and co-author Angela Ackerman discovered they both struggled with showing character emotions—Becca's characters were always shrugging and shuffling their feet. This led them to create lists of emotional cues that eventually became blog posts on Writers Helping Writers, then transformed into The Emotion Thesaurus when readers demanded a book version. A former first-grade teacher, Becca brings educational expertise to her workshops and tools, now available through One Stop for Writers, a subscription-based service with character-building tools based on the Thesaurus series content.In this episode:How The Emotion Thesaurus solved the "shrugging and shuffling" problemWhy every character responds to emotions differently based on personalityMining movies, books, and real-life observations for authentic emotionsStephen King's skill at creating compelling, realistic antagonistsThe importance of wounding events from backstory shaping current behaviorReserved vs demonstrative: the emotional spectrum for your characterPhysical cues, internal thoughts, and visceral sensations in showing emotionHidden emotions: what characters show others vs what readers seeEmotion escalation and de-escalation to avoid jarring jumpsMelodrama vs not enough emotion: finding the right balanceThe Emotional Wound Thesaurus for character change arcsThe Conflict Thesaurus for plotting and creating choice opportunitiesBuilding characters as mixed bags of positive and negative traitsThe Fear Thesaurus (Spring 2025): how fear drives character behavior and arcOne Stop for Writers: subscription tools based on Thesaurus contentResources mentioned:Writers Helping Writers blog: writershelpingwriters.orgOne Stop for Writers (subscription service): onestopforwriters.comCritique CircleThe Emotion Thesaurus by Becca Puglisi and Angela Ackerman: https://www.amazon.com/dp/1475004958?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlThe Negative Trait ThesaurusThe Positive Trait ThesaurusThe Emotional Wound ThesaurusThe Setting Thesaurus (multiple books)The Conflict Thesaurus (two books)The Fear Thesaurus (coming Spring 2025)Connect with Becca Puglisi:Writers Helping Writers blog: writershelpingwriters.orgOne Stop for Writers: onestopforwriters.comConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael Drew is the founder of PromoteABook.com (established 25 years ago) and BookRetreat.com, with a track record of helping 132 consecutive books hit major bestseller lists including The New York Times, USA Today, Wall Street Journal, and Success Magazine. Starting his career at age 18 as the #3 salesperson at Executive Excellence (a division of Covey Leadership Center), Michael impressed industry leaders and landed at Bard Press by age 19, where he was tasked with understanding how bestseller lists actually work. His first campaign launched "Secret Formulas of the Wizard of Ads" by Roy H. Williams to #3 on The New York Times and #1 on Wall Street Journal. Today, 85% of his work focuses on building thought leadership platforms, with 110 clients permanently increasing their gross revenue by $1 million+ per year, 10 clients increasing revenue by $50 million+ per year, and 7 clients increasing revenue by $100 million+ per year through strategic book campaigns.In this episode:Bestseller lists as sophisticated polls, not real sales rankingsOnly 7 of 132 bestselling clients made money from book sales110 clients permanently increased revenue by $1M+ per year using their book strategicallyBrick-and-mortar stores represent 75% of book salesThe three major lists: New York Times, USA Today, Success MagazineSelf-publishers cannot hit major bestseller lists (distribution requirements)IngramSpark distribution won't work for bestseller campaignsCo-op fees: $1-5 per unit for retail shelf placementNew York Times requirements: 20K print, 10K ebook, 10K through AmazonOnline media: 350 blogs, 90 podcasts, 90 vlogs, 50K+ social engagement per platformTraditional media: 100 TV markets, 100 radio markets, 100 print marketsAmazon bestseller lists have no real valueThe uncovering: two-day meeting defining outcome, measurement, strategy, tacticsBook Retreat in Guatemala: write your book in 30 days using 64 blog posts methodContent repurposing system: blog posts become videos, podcasts, social media, and bookResources mentioned:Promote A Book: https://promoteabook.com/Book Retreat in Guatemala: https://bookretreat.com/"Secrets of the Millionaire Mind" by T. Harv Eker"Secret Formulas of the Wizard of Ads" by Roy H. Williams (Michael's first campaign)"Pendulum: How Past Generations Shape Our Present and Predict Our Future" (co-authored with Roy Williams)"Nuts: Southwest Airlines Crazy Recipe for Success" published by Bard PressKDP (Kindle Direct Publishing)IngramSparkConnect with Michael Drew:Email: [email protected] with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Amy Suto is a seven-figure freelance writer, memoir ghostwriter, bestselling author, and founder of the top Substack newsletter Make Writing Your Job. Starting as a Hollywood TV writer working for minimum wage as an assistant, Amy discovered that freelancing could outpace traditional entertainment industry earnings. She's flown to countries like Austria to work with clients on their memoirs, ghostwritten for Olympians and NBA players, and built a thriving writing business with three income pillars: self-publishing, paid newsletters, and freelance writing. Her upcoming book Write for Money and Power (launching January 12, 2026) provides the mindset operating system writers need to build six and seven-figure writing careers.In this episode:Rejecting the starving artist myth and rewriting limited beliefs about writer incomeThe three-pillar system: self-publishing, paid newsletters, and freelancingWhy freelancing with multiple clients is more secure than one full-time jobEscaping 10 cents per word work by pricing for outcomes instead of effortHow copywriting jobs paying $8,000/month are dominating Make Writing Your JobWhy memoir ghostwriting is the highest-paying freelance nicheGetting flown to Austria to interview clients and capture their life storiesThe mindset shift that lets you quote rates without fearNegotiating triple client budgets by educating them on writing valueWhy Anthropic hiring writers proves AI can't replace storytellingUsing ChatGPT for research, text-to-speech dictation, and routine workGoogle Notebook LM for querying your own novel contentSubstack's unique organic traffic and onboarding flow advantagesPutting up paywalls early to trigger Substack's promotional algorithmEmailing only free subscribers with upgrade sequences and discountsHow all three pillars dovetail: Substack becomes portfolio and book contentThe 12-month roadmap to earning seven figures with three writing pillarsSystems that let you take six weeks off while your business runsPre-order benefits including founding memberships and Notion templatesResources mentioned:Make Writing Your Job Substack: https://www.makewritingyourjob.com/Amy Suto's personal Substack: https://www.sutoscience.com/Write for Money and Power by Amy Suto (pre-order at amysuto.com/power)ChatGPT Google Notebook LMUpwork for early freelancingSubstack Notes (Twitter-like feature)Book Recommendations:Write for Money and Power by Amy Suto (releasing January 12, 2026)Connect with Amy Suto:Website: https://www.amysuto.com/Make Writing Your Job Substack: https://www.makewritingyourjob.com/Personal Substack: https://www.sutoscience.com/Tiktok: https://www.tiktok.com/@sutoscienceInstagram: http://www.instagram.com/sutoscienceTwitter: https://twitter.com/sutosciencePre-order book with benefits: amysuto.com/powerConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/