The Wes Cecil Podcast

A reflection on the global structure of Late Capitalism encapsulated in Cheerios as an example that can help us understand the nature of the world we inhabit. I also cover the unanswerable question, “Why has 70 years of efficiency and progress made Cheerios so expensive” and the unspeakable word - “Deflation”. Hopefully having these small examples in our minds will help us to address the complexity and estrangement that assaults us everyday.

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The final section finds Nietzsche in usual form attacking the notion of ‘levelling’ and ‘universal good’ and ‘Equality’. HIs driving force, following on Will to Power, is the pursuit of individual ideas that suit individuals and hence refute the drive towards universality or assumptions of ‘good’ or ‘true’.

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Okay, I couldn’t help myself. Keurig is such a perfect example of how this entire orientation towards the world is destructive of more or less all the greatness and joy in life that I pause here to reflect in greater detail on the specifics of the Keurig case. I also think the example of FitBit and similar devices renting to us the capacity to connect with our bodies - and hence of course alienating us from our bodies - is similarly bizarre and disturbing. For the record, somewhere between 15-30 BILLION k-cups type pods are thrown away every year.

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As long as we keep the values of Late Capitalism we will be trapped within and reproduce the problems associated with our current system. To reorient ourselves within our world we need to articulate for ourselves a new set of values. Two key elements is to resist the notion of money as a necessary arbiter of all things and to reevaluate our desire for haste. It is in large part our addiction to speed, haste, busyness and the attempt to live this way that opens us up to many of the problems we experience. Slowing down, doing less, and doing what we like are pretty much revolutionary today.

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I pause for a moment to review the central concept for Nietzsche - the Will to Power - how it differs from the concept of will deployed by Schopenhauer and how it utterly reframes the debate around free-will and determinism (though most people don’t seem to notice). Hopefully, this provides a little more clarity and also suggests why it is both a crucial insight and pretty confusing all the same time.

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Hosted on Acast. See acast.com/privacy for more information.