This Is DeLaCruz

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Tyler Burgess has played the biggest stages, toured at multiple levels, and seen firsthand what it takes to make a band work. But with American Monster, he’s no longer just the hired gun he’s building something that is fully his.

In this episode of This Is DeLaCruz, Tyler opens up about the reality of starting a band from the ground up in today’s world. We get into the part most people never see: trademarks, LLCs, branding, merch, marketing, social media, team building, production, long-term vision, and the mental grind of trying to build something authentic in an oversaturated industry.

This conversation goes way beyond music. It’s about identity, leadership, obsession, risk, and what it really looks like when an artist decides to stop helping build everyone else’s dream and finally go all in on their own.

We also talk about:
-going from hired gun to band leader
-why starting a band today is really starting a business
-building the identity behind American Monster
-designing merch that actually means something
-choosing the right people around you
-the pressure of social media and modern music marketing
-how Tyler sees the next chapter of American Monster unfolding

If you’ve ever wondered what it really takes to build a band from scratch, this is the conversation.

Website: http://www.thisisdelacruz.com 

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🔗 Band and Crew
Tyler's Instagram: https://www.instagram.com/tylerburgess  🌍
American Monster's Instagram: http://www.instagram.com/americanmonsterofficial 📚
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Behind the scenes with Kevin “KB” Brown, the front-of-house engineer for Post Malone. In this candid conversation, KB shares what it takes to craft the perfect live sound for one of the world’s biggest artists. From sold-out arenas to the biggest festival stages, he gives us an inside view of what goes into every mix and every show.

KB opens up about his journey in the audio world, how he landed the Post Malone gig, and the techniques and gear that help him create Post’s signature sound. Along the way, he reveals the creative and technical decisions that make each performance unforgettable, offering a rare glimpse into the world of top-tier live production.

Whether you’re an audio engineer, a touring tech, or simply curious about what happens beyond the barricade, this interview is filled with stories, insights, and a look at the dedication that goes into every note of a live show. Tune in and discover the passion and precision behind Kevin “KB” Brown’s work with Post Malone.

Website: www.thisisdelacruz.com 

🤳 Social Media & Hangouts
Twitter: https://x.com/thisisdelacruz 🐦
Instagram: https://www.instagram.com/thisisdelacruz 📸
Facebook: https://www.facebook.com/Nicholas.DeLaCruz👍
TikTok: https://www.tiktok.com/@this.is.delacruz 🎉

🤘🏽 Support My Journey
Join this channel to get access to perks:
YouTube Membership: https://www.youtube.com/channel/UC87o5nnsjldToX-uP8TlYeA/join 
Patreon: https://www.patreon.com/ThisIsDeLaCruz 🌟
Join our little family for exclusive content, behind-the-scenes fun, and cool perks!

🌐 More Cool Stuff
Merch: https://4dxm1p-nb.myshopify.com 👕

🔗 Band and Crew
KS’s Instagram: https://www.instagram.com/earsupmixdown 🌍
Post Malone’s Instagram: https://www.instagram.com/postmalone 📚

🙏 Shout Outs & Credits
A huge thanks to everyone who helped make this video possible! 
Music by: https://www.epidemicsound.com  🎶

📩 Let’s Connect
Got questions or just want to chat? Email me at: [email protected]  or Ryan Sandlin our Creative Director 
Contact him at : [email protected] or follow him oh Instagram at https://www.instagram.com/ryansandlin 💌

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When you’re supporting one of the most recognizable and powerful voices in the world, there is no margin for error.

In this episode, I sit down with Stefano Serpagli, the Monitor Engineer for Andrea Bocelli, to talk about what it takes to craft the perfect on-stage sound for a performance of this magnitude.

Stefano shares insight into the precision and restraint required to support a voice like Bocelli’s, balancing orchestra, band, choir, and venue acoustics while ensuring the artist hears exactly what he needs in every moment. We dive into trust between artist and engineer, adapting to world-class venues across the globe, and the responsibility that comes with mixing for a performance where nuance and dynamics matter deeply.

This conversation goes beyond gear and technology. It’s about musicality, awareness, and understanding how the smallest adjustments can shape a performance experienced by thousands in the room, and millions beyond it.

If you’ve ever wondered what Andrea Bocelli hears when he steps onto a stage, this is a rare look into the monitor world behind one of the most iconic live voices in modern music.

Download the app: 
Apple- https://apps.apple.com/us/app/this-is-delacruz/id6746411351
Goggle Play- https://play.google.com/store/apps/details?id=branded.md827dad89e764e9bb7c2ec182c428055.delacruz

Website: http://www.thisisdelacruz.com 

🤳 Social Media & Hangouts
Instagram: http://instagram.com/thisisdelacruz 📸
Rumble: http://rumble.com/user/ThisIsDeLaCruz
Facebook: http://facebook.com/Nicholas.DeLaCruz👍
TikTok: http://tiktok.com/@this.is.delacruz 🎉
Twitter: http://x.com/thisisdelacruz 🐦

🤘🏽 Support My Journey
Join this channel to get access to perks:
YouTube Membership: http://youtube.com/channel/UC87o5nnsjldToX-uP8TlYeA/join 
Patreon: http://patreon.com/ThisIsDeLaCruz 🌟
Join our little family for exclusive content, behind-the-scenes fun, and cool perks!

🔗 Band and Crew
Stefano’s Instagram: http://www.instagram.com/stef203 🌍
Andrea’s Instagram: http://www.instagram.com/andreabocelliofficial 📚

🙏 Shout Outs & Credits
A huge thanks to everyone who helped make this video possible! 

Music by: http://epidemicsound.com  🎶

📩 Let’s Connect
Got questions or just want to chat? Email me at: [email protected] 

🔥 Don’t Forget!
Like, comment, and subscribe for more awesome content! 👍🔔
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Benson Boone’s performances live and die on emotion, dynamics, and a vocal that has to land perfectly every night. And a huge part of making that possible is what happens on stage, specifically, what the artist and band hear in the moment.

In this episode, I sit down with Carter Luckett, the monitor engineer for Benson Boone, to talk about the behind-the-scenes role that most fans never see, but every artist depends on. We get into what it takes to build a monitor world that keeps a show consistent from venue to venue, how trust is built between an artist and the person mixing their in-ears, and why small adjustments can completely change a performance.

Carter shares the mindset required to stay calm under pressure, how he approaches consistency on tour, and what it’s like supporting a fast-moving live show where the details matter and the pace never lets up.

If you’ve ever wondered what an artist actually hears on stage — and how that impacts the energy, confidence, and execution of a live show — this is the conversation.

Download the app: 
Apple- https://apps.apple.com/us/app/this-is-delacruz/id6746411351
Goggle Play- https://play.google.com/store/apps/details?id=branded.md827dad89e764e9bb7c2ec182c428055.delacruz

Website: http://www.thisisdelacruz.com 
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When you’re mixing a rising artist, every show matters. Every vocal moment. Every dynamic shift. Every crowd reaction.

In this episode, I sit down with Loreen Bohannon, the live sound engineer running FOH for Elliot James Reay to talk about what it takes to build a powerful, consistent mix for an artist on the rise. We dive into how she approaches translating Elliot’s sound to a live setting, balancing clarity with energy, and adapting to different venues while keeping the performance authentic.

Loreen shares her journey into live sound, what it’s like supporting a developing act, and the mindset required to stay sharp in high-pressure environments. We also talk about trust between artist and engineer, preparing for the unexpected, and the unseen work that makes a show feel effortless.

If you’re into live sound, touring life, or just curious how a developing artist’s show is crafted night after night, this episode pulls back the curtain.
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