Transforming Biopharma

The rapid evolution of generative AI has led to increased adoption but also raises significant compliance challenges. ZS Principal Michael Shaw joins the podcast to discuss the importance of responsible and ethical AI adoption in the biopharma industry, particularly as it relates to compliance, risk management and improving patient outcomes. 
Highlights include:
The importance of developing a comprehensive framework for responsible AI, focusing on principles like fairness, safety, transparency and accountability 
Why effective AI governance requires cross-functional collaboration and continuous trade-off assessment
How leveraging AI to enhance workflows can drive efficiency and effectiveness but must be implemented thoughtfully with the right controls in place

As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include:
Her view of the opportunities for collaboration to build a better healthcare value chain
Discussion of how we can improve the patient’s experience
Areas where she sees the most potential for innovation across healthcare

Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to address key pain points for rare disease patients. 
Highlights include:
Why partnerships are an important part of this journey
How a collaboration using ZS’s ZEBRA tool helped UCB move the needle of diagnosis
Why pharma leaders should experiment with new technologies to drive real change and innovation

How should pharma companies respond to the current “hinge moment” where new technologies are enabling breakthroughs in drug discovery, manufacturing and customer engagement? Maria Whitman’s guest Alex Koehler, vice president and head of digital technology and innovation at Amgen, believes it’s time to be bold and move faster to capitalize on this opportunity. In this episode they discuss: 
How Amgen is using its Amgen India Center as an innovation hub to tackle key challenges
How AI and data-driven insights can help personalize interactions, predict barriers and improve the patient journey and access to therapies
How biopharma can transform to better serve patients through innovation and digital enablement

The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include:
Why we need to think about the CRM as a system of context, a system of intelligence and a system of activation
How Salesforce is framing the concept of “digital labor”—using AI and intelligent agents to take on repetitive tasks and free up human resources to focus on higher-value, more strategic activities
Why pharma leaders need to be directly involved in shaping the vision and strategy for CRM in order to drive true competitive advantage