Cash Confident with Brie Sodano

Every goal you set has an anti-goal riding shotgun, and most people never notice it's there.
I'm breaking down the difference between desire and fear, and why they pull your attention in two completely different directions even though they can feel like the same thing. Desire is a slow burn, it's patient. Fear hijacks you fast, and if you're not paying attention, you end up spending your time and energy chasing the thing you don't want instead of moving toward the thing you actually do.
Tune in as I'm giving you the actual tools to catch this in real time, because knowing your goal isn't enough if you've also got an anti-goal running underneath it. 
In this episode you'll learn:
How to tell the difference between your goal and the anti-goal running underneath it
A simple question that loosens the grip of fear when it takes over
How to redirect your mind back toward what you actually want, on repeat if you have to
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

I've watched so many women get stuck in the same loop: willing to do the work, willing to make the money, and still feel like they can't find the actual path forward. That confusion isn't a sign you're behind. It usually means you're trying to use the wrong tool to find the answer.
This is the kind of stuck that doesn't look like stuck from the outside. You're still moving, still saying yes to things, still technically "willing." But underneath it there's a low hum of mental spin, because you're asking a part of you that was never built to answer this question to answer it anyway. That's the tangle this episode gets into.
In this episode you'll learn:
Why some people move through business with less internal resistance than others
What's actually happening when a decision feels impossible to make
Why your mind was never built to set the destination
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Have you ever felt frustrated in your business, like the work you're doing isn't yielding the results yet, and you can't tell if you should be doing more or if you need to lean back and trust the process?
In this episode, I'm breaking down the four seasons of building wealth in business: planning, planting, the void, and harvest, and why most of the discouragement you feel is really about trying to force one season into another. Once you know which season you're actually standing in, the way you show up starts to make a lot more sense.
In this episode you'll learn:
Why chasing a new idea when results are slow might be a trap, not a sign to pivot
What happens when you check in on your progress too much, and why it backfires
Why you have to keep planting even while you're sitting in your harvest season
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.
I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.
In this episode you'll learn:
The real difference between the value you bring and the value your client actually receives
Why undercharging quietly turns into a busy, broken, exhausted cycle
The Timex versus Rolex breakdown that changes how you think about what you charge
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Somewhere underneath the strategy, the funnels, the offers of your business, there's a mental structure running the show. This mental structure is made up of who you believe you are, what you believe you're worth, and how much good you'll actually let yourself keep. I call this your self-concept.
Most of us treat income like it's purely a strategy problem. It's not. If what you're building doesn't match what your self-concept believes you deserve, you will find a way to shrink it back down, no matter how good the plan is.
In this episode you'll learn:
Why your self-concept caps your income harder than your strategy ever will
The small, unconscious ways you reveal what you actually believe you deserve
A two-part process for starting to observe and reshape your wealth identity
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident