Cash Confident with Brie Sodano

Have you ever felt frustrated in your business, like the work you're doing isn't yielding the results yet, and you can't tell if you should be doing more or if you need to lean back and trust the process?
In this episode, I'm breaking down the four seasons of building wealth in business: planning, planting, the void, and harvest, and why most of the discouragement you feel is really about trying to force one season into another. Once you know which season you're actually standing in, the way you show up starts to make a lot more sense.
In this episode you'll learn:
Why chasing a new idea when results are slow might be a trap, not a sign to pivot
What happens when you check in on your progress too much, and why it backfires
Why you have to keep planting even while you're sitting in your harvest season
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.
I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.
In this episode you'll learn:
The real difference between the value you bring and the value your client actually receives
Why undercharging quietly turns into a busy, broken, exhausted cycle
The Timex versus Rolex breakdown that changes how you think about what you charge
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Somewhere underneath the strategy, the funnels, the offers of your business, there's a mental structure running the show. This mental structure is made up of who you believe you are, what you believe you're worth, and how much good you'll actually let yourself keep. I call this your self-concept.
Most of us treat income like it's purely a strategy problem. It's not. If what you're building doesn't match what your self-concept believes you deserve, you will find a way to shrink it back down, no matter how good the plan is.
In this episode you'll learn:
Why your self-concept caps your income harder than your strategy ever will
The small, unconscious ways you reveal what you actually believe you deserve
A two-part process for starting to observe and reshape your wealth identity
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You've done the inner work. Meditated on your money relationship, journaled about it, said the affirmations. And the money still isn't landing the way it should by now.
Most people are looking in the wrong place for the actual block, and it's not what you think. Some of it's internal. Or some of it's already built into the way your business runs. I'm walking through where I actually look when someone's income gets stuck, and why the way most people search for their money blocks can end up working against them.
In this episode you'll learn:
Why the money block probably isn't where you think it is
What can already be built into your business before you ever notice it
Why hunting for your money blocks can quietly backfire
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You started your business to feel free, and some days you're still checking your bank account with a knot in your stomach, saying yes to clients you know you shouldn't, and charging the same rates you started at because raising them feels too risky.
That's scarcity, and it's not just a money thing. It's a mind and body state, and it gets built into how you run your business in ways you don't always clock until you know what you're looking for. I'm mapping out exactly how it shows up, what it costs you, and what to actually do about it depending on how deep it's running.
In this episode you'll learn:
The specific patterns scarcity creates in your business, and why they're a lot more expensive than they look
What's actually happening in your body when you're in survival mode, and why it costs you IQ points before you even open your laptop
The difference between acute panic and low grade scarcity, and why each one needs a completely different fix
WORK WITH ME:
Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident