Creative To Creative

Ever wondered why a cyber security expert is on a creative podcast? Jaz from Cybr unpacks why cyber security isn't just for the IT nerds. It's about protecting your creative work, your client data, and your business's bottom line. Get the lowdown on simple steps to boost your cyber smarts and keep your creative ventures safe.

In this conversation, Alistair, a typeface designer from Auckland, New Zealand, shares insights into the world of type design, discussing the craft, the importance of understanding client needs, and the role of history in design. He emphasises the significance of creating custom fonts and the challenges of building an international clientele from a remote location. Alistair also offers advice for aspiring designers, highlighting the importance of patience and dedication in mastering the craft. In this conversation, Alistair discusses the challenges and opportunities in the font design market, emphasising the importance of diversifying business strategies to ensure stability. He shares insights on the significance of physical activity for mental well-being, the evolution of font preferences, and the value of networking within the design community. Alistair also offers advice for aspiring designers, highlights the societal role of typography, and explores the future of font design, particularly the integration of iconography.

In this episode of Creative to Creative, we sit down with Michelle Grace Hunder, one of Australia’s most celebrated music photographers. From shooting her first Rolling Stone cover to winning ARIA Awards for Best Cover Art, Michelle has made her mark on the music industry.

Michelle shares her journey from picking up a camera at 31 to becoming a sought-after photographer for top artists like Amy Shark, Ruel, and more. She opens up about her creative process, how she captures the energy of live performances, and the challenges of working in such a fast-paced industry.

Michelle also dives into the importance of mentoring, especially young women in the field, and how persistence and passion are key to success in photography. Tune in for a behind-the-scenes look at the world of music photography and discover how passion, grit, and a bit of Aussie flair helped Michelle build a standout career.

Today’s episode we talk numbers, ROAS and ROI with Dave Levett, Founder and MD of Murmur Media. Dave is an absolute Master of Marketing Mix Modeling (MMM) and shares insights into creative decision making within the creative field.
www.creativetocreative.com

Presented by Dom Legg - Founder and Director at Motion By Design and Creative To Creative.

This week, Joel Pilger shares with us his journey from a successful agency exit, to becoming one of the top creative business consultants in the world.

Together, let's find out what advice Joel whispers to some of the worlds leading agencies!

www.creativetocreative.com

Presented by Dom Legg - Founder and Director at Motion By Design and Creative To Creative.