Design of AI | Product • Strategy • Innovation • Career • Growth

• 32. Overreliance on AI is a Problem that only Expertise can Solve [Brittany Hobbs & Arpy Dragffy]

  Employers and the media are pressuring us to adopt AI quickly. But overreliance on large language models poses huge risks. Not only is GenAI highly likely to make mistakes, we’re putting the entire data set of our businesses at risk if we take AI results as immediate truth.In this episode we discuss and debate the risks and remedies for businesses rushing to adopt AI for core work flows and services. Listen to this episode to learn about:➤ The impact of time pressure on teams on production & quality➤ Risks of over reliance on technology that’s frequently incorrect➤ Importance of focused use cases and training data➤ Recognizing the importance of expertise & critical analysis➤ Pinpointing how to best leverage AI to improve workflowsToday we’re trying out a new format which we plan to include between quest episodes from time to time. This allows us to share our own experience as consultants and practitioners, and to bring together learnings across multiple interviews. If you want to see more episodes like this,please reach out and let us know. Brittany Hobbs is VP of Insights at Huge, a global design and technology consultancy. I lead research initiatives to build the next generation of consumer and business applications for the world’s biggest brands. My focus is on humanizing technology at scale, often leveraging AI to discover breakthroughs in human-computer interaction.https://www.linkedin.com/in/brittanyhobbs/ My co-host is Arpy Dragffy Guerrero. He is the Founder & Principal Strategist at PH1 Research. He researches and maps how organizations should leverage emerging technologies to improve products and services. By combining behavioral science and service design methods with UX strategy, he won clients such as Spotify, Microsoft, Mozilla, the National Football League, and dozens more across the private and public sectors.https://www.linkedin.com/in/adragffy/ —-------Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.Follow us here:Spotify | Apple Podcasts | YouTubeTell us about your AI product experiences:Go to https://designof.ai to share your AI product recommendations and product ratings.Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products.  https://designofai.substack.com/ 

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• 31. AI is Disrupting Architecture and Lessons for Digital Product Teams [Matthew Krissel]

  AI is changing how we design and the types of products we build. It’s still unclear exactly what the future of design looks like, but architecture reveals important lessons about how AI will transform the creative process and how it can improve the efficiency of major development projects. Matt Krissel, the Co-Founder of the Built Environment Futures Council, joins us to discuss how AI is disrupting architecture and lessons for digital product teams. He really struck powerful points many times during our conversation about questioning the role of time and permanence in a world when we want more, faster.We covered a lot of topics:➤ Flipping the creative process on its head➤ Incremental growth is fine but let’s reimagine processes➤ What should we be doing with more productivity?➤ Getting punch-drunk on complexity & novelty➤ The value of modelling complex project operationsMatthew is a fellow of the American Institute of Architects and a principal at Perkins&Will, a global, interdisciplinary architecture and design firm. For over two decades, he has led transformative architectural projects across North America and internationally. His portfolio ranges from iconic, institution-defining buildings to small homes with big ideas.Drawing from his extensive work and deep interest in design and technology, Matthew co-founded the Built Environment Futures Council (BEFC) in 2023. This diverse national group of designers and builders works to advance the discourse and opportunities for design, technology, and artificial intelligence in architecture and construction. He is also an adjunct faculty member at the Carnegie Mellon School of Architecture, where he works to help shape the next generation of design leaders.Follow him and his work: https://www.linkedin.com/in/matthew-krisselhttps://www.thebefc.org/ https://www.creativelab3.com/matthew —-------Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.Go to https://designof.ai to share your AI product recommendations and product ratings.This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products.  https://designofai.substack.com/ 

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• 30. Take Control of AI’s Predictive Power [Tyler Hochman, FORE]

  What seemed unimaginable a few years ago is now possible because AI is becoming cheaper and more accessible to any entrepreneur. Unlocking your data & building point solutions are the key.By focusing on high value, repeating business problems you can leverage AI’s predictive capabilities to solve any use case.This is episode 30 and our guest is Tyler Hochman, CEO of FORE Enterprise. We’re discussing how you can take control of AI’s predictive power. This episode is a roadmap for product teams and entrepreneurs looking to unlock their data’s disruptive potential. In this episode we cover:➤ Focus on AI’s immense data structuring capabilities➤ Hacks of get the data needed to train your model➤ Why Entrepreneurs should focus on building point solutions➤ AI can predict when you’ll quit your job & how to keep you➤ Data privacy becoming a major differentiator of workplaces➤ How OpenAI collected so much data to train their model Tyler Hochman is the Founder and CEO of FORE Enterprise, an AI workforce analytics platform that predicts which employees plan to leave their jobs and recommends strategies for retention. Hochman, who was recently acknowledged on Forbes 30 Under 30 list for social impact, and is at the forefront of AI innovation. Prior to founding FORE Enterprise, Tyler founded multiple consumer and B2B apps and companies, such as TH Analytics, VELLA, Modern Memoir, and SafeStop. Tyler holds a B.S. in Management Science and Engineering from Stanford, with a focus on Data Science and Finance.Follow him: https://www.linkedin.com/in/tyler-hochman-83b547130 —-------Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.Go to https://designof.ai to share your AI product recommendations and product ratings.This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products.  https://designofai.substack.com/ 

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• 29. Trust is a Double-edged Sword: AI will Transform Services [Sarah Gold]

  Which products and services should we trust? How can brands earn our trust? As we enter the AI agentic era, we’re going to be faced with increasing concerns about trustworthiness. Our guest was described by John Maeda in 2024 as "the great mind of our time for services earning trust."This is episode 29 and we’re discussing: Trust is a double-edged sword: How AI will Transform Services with Sarah Gold. We’re providing you with a roadmap for increasing the trust of your products & services:➤ Importance of civic tech in delivering equitable services➤ Responsibility to focus on helping people and human KPIs➤ Principles for increasing trustworthiness➤ Risk of over-relying on, and trusting services too much➤ AI agents will change our relationship with services & each other Sarah Gold is a digital leader with extensive experience in conceptualising, designing and building trustworthy, high stakes products and services with emerging technologies across private and public sectors. Currently applying this expertise to build and grow Projects by IF, a specialist agency that she founded in London. IF helps clients, including the UK Government, Virgin Media O2 and Telus Health grow in new markets, and deepen existing relationships, through greater customer trust.She advises the Mayor of London's Data for London programme, and the UK Design Council on digital. Her work on legibility of complex systems has won several awards, including Forbes 30 under 30 and The Observer's New Radical.Follow her https://www.linkedin.com/in/sarahtgold/ Find her work and resources https://www.projectsbyif.com/ -------Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products.  https://designofai.substack.com/ --------Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.We’re on a mission to collect examples of how you’re using AI to elevate how you work. Share your examples at https://designof.ai --------This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/

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• 28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

  AI may replace many of our jobs. UX Research is one of the roles most at risk because the technology is increasingly automating many of the tasks.. John Whalen is one of the researchers working at the forefront of leveraging AI. He joins us to map out the future of research and how anyone in product can ride the AI-augmentation wave to better individual and team results.This is episode 28 and we’re discussing how AI will transform product research with John Whalen Ph.D. We cover a topics that are hugely important to anyone working in product and agencies:➤ How to gain more influence with stakeholders and leaders➤ That’s it IS possible to do 7 weeks of work in 7 days thanks to AI➤ Researchers must be curious about AI or get wiped out➤ How we work has already been disrupted every time a new tool arrives➤ Why synthetic users are actually immensely powerful, and when to use themJohn Whalen leads Insights & Innovation at Brilliant Experience, where he helps global brands understand the psychology behind their customers' behaviors and bring successful products to market.Initially skeptical about AI, John and his team conducted extensive “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable, and became convinced that AI will transform how research will be done.Now he regularly interviews pioneering founders in the AI-for-UX space and leverages the latest AI tools to deliver rapid, scaled, global insights for top brands.With a PhD from Johns Hopkins, John combines academic rigor with real-world pragmatism to help UX researchers and product leaders harness the new realities of AI-powered research.Follow him https://www.linkedin.com/in/johnwhalen/ Learn about his work at https://brilliantexperience.com  —-------Participate in our AI product recommendations database here https://airtable.com/appeE4oGqKJ17Rwum/pagFmrnUrIkAdHg4n/form Thank you for listening to the Design of AI podcast. We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.If you find this strategic content helpful, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.We’re on a mission to collect examples of how you’re using AI to elevate how you work. Share your examples at designof.aiThis episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products.  https://designofai.substack.com/ 

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