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Dr. Brendan McCarthy

Dr. Brendan McCarthy
Dr. Brendan McCarthy
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189 episodes

  • Dr. Brendan McCarthy

    The 6-Week Nutrition Reset I Use With Patients

    04/06/2026 | 27 mins.
    This episode is about more than food.

    It's about understanding why we reach for certain foods, creating a realistic off-ramp from ultra-processed eating, and giving your body a chance to reset.

    If you've ever felt like you're doing everything right but still struggling with weight, energy, inflammation, or cravings, this episode is for you.

     

    Citation:

    Hall, Kevin D., et al. “Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake.” Cell Metabolism, vol. 30, no. 1, 2019, pp. 67–77.e3. https://doi.org/10.1016/j.cmet.2019.05.008

    — This is the cornerstone. Same calories, sugar, fat, fiber, and macros on both diets; people ate ~500 kcal/day more on the ultra-processed one and gained weight. It’s the strongest evidence that the processing, not just the nutrients, changes intake.

    Why fat + sugar together hijack reward more than either alone (the “hyperpalatable” mechanism)

    DiFeliceantonio, Alexandra G., et al. “Supra-Additive Effects of Combining Fat and Carbohydrate on Food Reward.” Cell Metabolism, vol. 28, no. 1, 2018, pp. 33–44.e3. https://doi.org/10.1016/j.cmet.2018.05.018

    McDougle, Molly, et al. “Separate Gut-Brain Circuits for Fat and Sugar Reinforcement Combine to Promote Overeating.” Cell Metabolism, vol. 36, no. 2, 2024, pp. 393–407. https://doi.org/10.1016/j.cmet.2023.12.014

    — Together these support your point that engineered fat-plus-sugar foods (the Doritos idea) light up reward pathways more than natural foods, because fat and sugar run on separate gut-brain circuits that combine.

    Why “glycemic velocity” matters — hidden refined starches like maltodextrin

    Hofman, Denise L., et al. “Nutrition, Health, and Regulatory Aspects of Digestible Maltodextrins.” Critical Reviews in Food Science and Nutrition, vol. 56, no. 12, 2016, pp. https://doi.org/10.1080/10408398.2014.940415

    — Supports the egg-bite/maltodextrin point: maltodextrin is a refined starch with a glycemic index around 85–110, higher than table sugar, hiding on labels as “modified food starch.” Backs your “what the calories came from” framing.

    Why these foods genuinely relieve stress (your central, original thesis)

    Ulrich-Lai, Yvonne M., et al. “Pleasurable Behaviors Reduce Stress via Brain Reward Pathways.” Proceedings of the National Academy of Sciences, vol. 107, no. 47, 2010, pp. https://doi.org/10.1073/pnas.1007740107

    Tomiyama, A. Janet, et al. “Comfort Food Is Comforting to Those Most Stressed: Evidence of the Chronic Stress Response Network in High Stress Women.” Psychoneuroendocrinology, vol. 36, no. 10, 2011, pp. 1513–1519. https://doi.org/10.1016/j.psyneuen.2011.04.005

    — This is the science behind “the food was doing something right.” Palatable food measurably dampens the HPA (cortisol) stress axis through reward pathways — which is exactly why pulling it without replacing the stress tool fails.

    Why cravings are state-dependent and rise with stress (the “urge depends on the state of your blood / stress level” claim)

    Adam, Tanja C., and Elissa S. Epel. “Stress, Eating and the Reward System.” Physiology & Behavior, vol. 91, no. 4, 2007, pp. 449–458. https://doi.org/10.1016/j.physbeh.2007.04.011

    Darcey, Valerie L., et al. “Brain Dopamine Responses to Ultra-Processed Milkshakes Are Highly Variable and Not Significantly Related to Adiposity in Humans.” Cell Metabolism, vol. 37, no. 3, 2025, pp. 616–628. https://doi.org/10.1016/j.cmet.2025.02.002
     (edited) 

     

     

    WHAT TO EAT FOR THE NEXT SIX WEEKS — Protein. Plant. Potato. (P³)

    The formula for every meal: one protein + one plant + one starch (potato, or beans and rice). Add fat — olive oil, butter, avocado, cheese, nuts. Add flavor — salt, pepper, garlic, lemon, vinegar, salsa, hot sauce, herbs. This is not the meal you dreamed of. This is the meal that sets you free.

    BREAKFAST

    Eggs + sautéed vegetables + fruit on the side

    Plain Greek yogurt + berries + a handful of nuts

    Leftover chicken or beef + potato + vegetables (last night’s dinner works)

    LUNCH

    Chicken + roasted potato + green salad with olive oil and lemon

    Tuna + white beans + cucumber + tomato, dressed with olive oil and vinegar

    Beef + potato + peppers + salsa

    DINNER

    Sheet-pan chicken + potatoes + green beans

    Instant Pot chicken + potato + a vegetable

    Burger patty (no bun) + potato + salad

    Batch chili (beef + beans + tomato) over rice

    Baked fish + sweet potato + roasted broccoli

    Pork + beans and rice + sautéed greens

    THE DURESS PLATE — for when the day collapses
    One protein + one plant + one starch, zero cooking. Examples:

    • Hard-boiled eggs + apple + handful of nuts
    • Tuna + canned beans + cucumber, with olive oil
    • Pre-cooked/frozen ground beef + frozen vegetables + microwave potato
    • String cheese + fruit + a few nuts (in a real pinch)

    SIMPLE RECIPES
    Sheet-Pan Chicken & Potatoes (serves 4)
    Toss chicken thighs and quartered baby potatoes in olive oil, salt, pepper, garlic. Roast at 425°F (220°C) ~35–40 min. Add green beans for the last 15 min.

    Batch Chili (serves 6)
    Brown 2 lb ground beef with chopped onion. Add 2 cans diced tomatoes, 2 cans beans (drained), garlic, cumin, chili powder, salt. Simmer 30+ min. Freezes well — make once, eat all week. Serve over rice.

    Instant Pot Chicken
    Chicken breasts + ½ cup broth + salt, garlic, paprika. Pressure cook 10 min, natural release 5. Shred. Pairs with any potato + vegetable.

    The 5-Minute Tuna Bean Bowl
    Can of tuna + can of white beans (rinsed) + diced cucumber and tomato. Dress with olive oil, lemon or vinegar, salt, pepper.

    Microwave Potato, Done Right
    Pierce a potato, microwave 5–7 min. Split, add butter or olive oil, salt, pepper. The reliable, universal starch.

    Remember: Don’t aim for one perfect week repeated six times. Just follow the basic protocol the best you can for six weeks. When a craving hits, run the nine-minute interrupt from Episode 14.
     

    Dr. Brendan McCarthy is the founder and Chief Medical Officer of Protea Medical Center in Arizona. With over two decades of experience, he’s helped thousands of patients navigate hormonal imbalances using bioidentical HRT, nutrition, and root-cause medicine. He’s also taught and mentored other physicians on integrative approaches to hormone therapy, weight loss, fertility, and more.

    If you’re ready to take your health seriously, this podcast is a great place to start.

    👇 Tap Subscribe to learn more about what’s actually happening in your body, and what to do about it.

    📘 Read Dr. McCarthy’s Book:
    Jump Off the Mood Swing – A Sane Woman’s Guide to Her Crazy Hormones
    https://www.amazon.com/Jump-Off-Mood-...

    📲 Follow Dr. McCarthy:
    Instagram: @drbrendanmccarthy
    TikTok: @drbrendanmccarthy
    Website: www.protealife.com

    💬 Got a question or topic for a future episode? Let us know in the comments!
  • Dr. Brendan McCarthy

    The 9-Minute Method to Break Food Cravings

    28/05/2026 | 27 mins.
    Most diets fail because they never address what the food was doing for you emotionally.

    In this episode, Dr. Brendan McCarthy explains the stress-craving loop behind emotional eating, why ultra-processed foods feel impossible to resist, and how shame actually reinforces the cycle.

    You’ll learn:
    • Why cravings feel automatic
    • How stress drives food urges
    • The “cue → urge → reward” loop
    • A simple 9-minute method to interrupt cravings

    This isn’t about perfection or willpower. It’s about understanding the pattern so you can finally begin to change it.

     

    Citations: 

    Boswell, Rebecca G., and Hedy Kober. “Food Cue Reactivity and Craving Predict Eating and Weight Gain: A Meta-Analytic Review.” Obesity Reviews, vol. 17, no. 2, 2016, pp. 159–177. doi:10.1111/obr.12354.
    Use for: Food cues can trigger craving and eating even without true hunger.

    Berridge, Kent C., and Terry E. Robinson. “Liking, Wanting, and the Incentive-Sensitization Theory of Addiction.” American Psychologist, vol. 71, no. 8, 2016, pp. 670–679. doi:10.1037/amp0000059.
    Use for: “Wanting” food is not the same as true pleasure.

    Schultz, Wolfram, Peter Dayan, and P. Read Montague. “A Neural Substrate of Prediction and Reward.” Science, vol. 275, no. 5306, 1997, pp. 1593–1599. doi:10.1126/science.275.5306.1593.
    Use for: Dopamine helps encode reward prediction and learning.

    Wood, Wendy, and Dennis Rünger. “Psychology of Habit.” Annual Review of Psychology, vol. 67, 2016, pp. 289–314. doi:10.1146/annurev-psych-122414-033417.
    Use for: Habits form through repeated cue-context loops.

    Laborde, Sylvain, et al. “Effects of Voluntary Slow Breathing on Heart Rate and Heart Rate Variability: A Systematic Review and a Meta-Analysis.” Neuroscience & Biobehavioral Reviews, vol. 138, 2022, article 104711. doi:10.1016/j.neubiorev.2022.104711.
    Use for: Slow breathing supports parasympathetic regulation and stress reduction.

    Lieberman, Matthew D., et al. “Putting Feelings into Words: Affect Labeling Disrupts Amygdala Activity in Response to Affective Stimuli.” Psychological Science, vol. 18, no. 5, 2007, pp. 421–428. doi:10.1111/j.1467-9280.2007.01916.x.
    Use for: Naming emotions can reduce emotional reactivity.

    Gollwitzer, Peter M. “Implementation Intentions: Strong Effects of Simple Plans.” American Psychologist, vol. 54, no. 7, 1999, pp. 493–503. doi:10.1037/0003-066X.54.7.493.
    Use for: “If-then” plans improve behavior change under stress.

    Forman, Evan M., et al. “A Comparison of Acceptance- and Control-Based Strategies for Coping with Food Cravings: An Analog Study.” Behaviour Research and Therapy, vol. 45, no. 10, 2007, pp. 2372–2386. doi:10.1016/j.brat.2007.04.004.
    Use for: Acceptance and urge-surfing strategies help cravings pass without acting on them.

    Hall, Kevin D., et al. “Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake.” Cell Metabolism, vol. 30, no. 1, 2019, pp. 67–77.e3. doi:10.1016/j.cmet.2019.05.008.
    Use for: Ultra-processed foods increase intake and reinforce overeating patterns.

     
    Dr. Brendan McCarthy is the founder and Chief Medical Officer of Protea Medical Center in Arizona. With over two decades of experience, he’s helped thousands of patients navigate hormonal imbalances using bioidentical HRT, nutrition, and root-cause medicine. He’s also taught and mentored other physicians on integrative approaches to hormone therapy, weight loss, fertility, and more.

    If you’re ready to take your health seriously, this podcast is a great place to start.

    👇 Tap Subscribe to learn more about what’s actually happening in your body, and what to do about it.

    📘 Read Dr. McCarthy’s Book:
    Jump Off the Mood Swing – A Sane Woman’s Guide to Her Crazy Hormones
    https://www.amazon.com/Jump-Off-Mood-...

    📲 Follow Dr. McCarthy:
    Instagram: @drbrendanmccarthy
    TikTok: @drbrendanmccarthy
    Website: www.protealife.com

    💬 Got a question or topic for a future episode? Let us know in the comments!
  • Dr. Brendan McCarthy

    The Exit Strategy: How to Escape the Ultra-Processed Food Loop

    21/05/2026 | 31 mins.
    Why is it so hard to stop eating ultra-processed foods — even when you know they’re hurting you?

    In Episode 13 of this 16-part series, Dr. Brendan McCarthy explains why the real problem is not just the food itself. The real problem is the loop:

    Cue or emotional state → Wanting → Bargaining → Consumption → Temporary relief → Crash/regret → Repeat.

    This episode explores how ultra-processed and hyper-palatable foods become attached to stress, boredom, loneliness, exhaustion, anxiety, and emotional discomfort — training the brain to seek relief through food.

    Key ideas from this episode:

    • Hunger is the body asking for nourishment
    • Wanting is the conditioned brain asking for the expected hit
    • The food is the bait. The loop is the trap.
    • The food breaks the feeling. It does not heal the source.
    • You cannot remove a counterfeit regulator without restoring real regulation.

    Dr. McCarthy breaks down why willpower alone often fails and why lasting change requires a physiologic off-ramp: stable meals, protein, fiber, hydration, sleep, movement, emotional regulation, cue reduction, social planning, and relapse repair.

    This is not about “perfect eating.”
    It is about building a life where food is no longer your primary regulator of stress, comfort, or identity.

    If you’ve ever felt trapped in cravings, emotional eating, binge-restrict cycles, or constant food noise, this episode is designed to help you understand the mechanism behind the loop — and how to begin leaving it.

    📚 Research & Citations:

    Monteiro CA, et al. “Ultra-Processed Foods: What They Are and How to Identify Them.” Public Health Nutrition, 2019.
    https://pmc.ncbi.nlm.nih.gov/articles/PMC10260459/

    Hall KD, et al. “Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain.” Cell Metabolism, 2019.
    https://pubmed.ncbi.nlm.nih.gov/31105044/

    Robinson TE, Berridge KC. “The Incentive Sensitization Theory of Addiction.” Philosophical Transactions of the Royal Society B, 2008.
    https://pmc.ncbi.nlm.nih.gov/articles/PMC2607325/

    Boswell RG, Kober H. “Food Cue Reactivity and Craving Predict Eating and Weight Gain.” Obesity Reviews, 2016.
    https://pmc.ncbi.nlm.nih.gov/articles/PMC6042864/

    Wood W, Rünger D. “Psychology of Habit.” Annual Review of Psychology, 2016.
    https://pubmed.ncbi.nlm.nih.gov/26361052/

    Everitt BJ, Robbins TW. “Drug Addiction: Updating Actions to Habits to Compulsions Ten Years On.” Annual Review of Psychology, 2016.
    https://pubmed.ncbi.nlm.nih.gov/26253543/

    Fazzino TL, Rohde K, Sullivan DK. “Hyper-Palatable Foods.” Obesity, 2019.
    https://pubmed.ncbi.nlm.nih.gov/31689013/

    Spiegel K, et al. “Sleep Curtailment... Increased Hunger and Appetite.” Annals of Internal Medicine, 2004.
    https://pubmed.ncbi.nlm.nih.gov/15583226/

    Adriaanse MA, et al. “Do Implementation Intentions Help to Eat a Healthy Diet?” Appetite, 2011.
    https://pubmed.ncbi.nlm.nih.gov/21056605/

    Cruwys T, et al. “Social Modeling of Eating.” Appetite, 2015.
    https://pubmed.ncbi.nlm.nih.gov/25174571/

    ⚠️ Educational content only. If you have a history of eating disorders, purging, severe restriction, medical instability, or complex psychiatric symptoms, work with a qualified clinician before attempting major dietary elimination.

     

    Dr. Brendan McCarthy is the founder and Chief Medical Officer of Protea Medical Center in Arizona. With over two decades of experience, he’s helped thousands of patients navigate hormonal imbalances using bioidentical HRT, nutrition, and root-cause medicine. He’s also taught and mentored other physicians on integrative approaches to hormone therapy, weight loss, fertility, and more.

    If you’re ready to take your health seriously, this podcast is a great place to start.

    👇 Tap Subscribe to learn more about what’s actually happening in your body, and what to do about it.

    📘 Read Dr. McCarthy’s Book:
    Jump Off the Mood Swing – A Sane Woman’s Guide to Her Crazy Hormones
    https://www.amazon.com/Jump-Off-Mood-...

    📲 Follow Dr. McCarthy:
    Instagram: @drbrendanmccarthy
    TikTok: @drbrendanmccarthy
    Website: www.protealife.com

    💬 Got a question or topic for a future episode? Let us know in the comments!
  • Dr. Brendan McCarthy

    The Shame Trap of Ultra-Processed Foods

    14/05/2026 | 29 mins.
    In this episode, Dr. Brendan McCarthy dives deep into the psychology of ultra-processed foods, compulsive eating, shame, and why so many people feel trapped in unhealthy food cycles.

    This conversation goes far beyond calories and willpower.

    Dr. McCarthy explains how ultra-processed and hyper-palatable foods are intentionally engineered to drive repeat consumption, how emotional memories and stress shape cravings, and why shame-based nutrition advice often makes the problem worse instead of better.

    Topics covered in this episode include:

    • How ultra-processed foods affect the brain
    • Why compulsive eating is learned — and can be unlearned
    • The connection between trauma, stress, and food cravings
    • The difference between guilt and shame
    • How marketing and emotional associations shape eating habits
    • Why “clean eating” language can be harmful
    • The neuroscience of cravings, dopamine, serotonin, and reward
    • What real freedom with food actually looks like
    • Why self-compassion matters in healing

    If you’ve ever felt trapped in cycles of emotional eating, binge eating, food guilt, or shame around nutrition, this episode is for you.

     

    📚 Research & References

    Tangney, June Price, Jeff Stuewig, and Debra J. Mashek. “Moral Emotions and Moral Behavior.” Annual Review of Psychology, vol. 58, 2007, pp. 345–372.

    Nechita, Dan M., et al. “Shame and Eating Disorders Symptoms: A Meta-Analysis.” International Journal of Eating Disorders, vol. 54, no. 11, 2021, pp. 1899–1945.

    Tomiyama, A. Janet. “Weight Stigma Is Stressful. A Review of Evidence for the Cyclic Obesity/Weight-Based Stigma Model.” Appetite, vol. 82, 2014, pp. 8–15.

    Levinson, Julia A., et al. “A Systematic Review of Weight Stigma and Disordered Eating Cognitions and Behaviors.” Obesity Reviews, 2024.

    Kelly, Allison C., et al. “Self-Compassion and Shame in Eating Disorder Recovery.” International Journal of Eating Disorders, vol. 47, no. 5, 2014, pp. 512–515.

    Boswell, Rebecca G., and Hedy Kober. “Food Cue Reactivity and Craving Predict Eating and Weight Gain: A Meta-Analytic Review.” Obesity Reviews, vol. 17, no. 2, 2016, pp. 159–177.

    Schultz, Wolfram. “Dopamine Reward Prediction Error Coding.” Dialogues in Clinical Neuroscience, vol. 18, no. 1, 2016, pp. 23–32.

    Berridge, Kent C., and Terry E. Robinson. “Liking, Wanting, and the Incentive-Sensitization Theory of Addiction.” American Psychologist, vol. 71, no. 8, 2016, pp. 670–679.

    Morales, Irene, and Kent C. Berridge. “‘Liking’ and ‘Wanting’ in Eating and Food Reward: Brain Mechanisms and Clinical Implications.” Physiology & Behavior, vol. 227, 2020, article 113152.

    Hall, Kevin D., et al. “Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake.” Cell Metabolism, vol. 30, no. 1, 2019, pp. 67–77.e3.

    Gearhardt, Ashley N., et al. “Social, Clinical, and Policy Implications of Ultra-Processed Food Addiction.” BMJ, vol. 383, 2023, p. e075354.

    Haedt-Matt, Alissa A., and Pamela K. Keel. “Revisiting the Affect Regulation Model of Binge Eating: A Meta-Analysis of Studies Using Ecological Momentary Assessment.” Psychological Bulletin, vol. 137, no. 4, 2011, pp. 660–681.

    Wagner, Heather S., Traci Mann, and Janet Tomiyama. “The Myth of Comfort Food.” Health Psychology, vol. 33, no. 12, 2014, pp. 1552–1557.

    Schaefer, Lauren M., et al. “Examining the Role of Craving in Affect Regulation Models of Binge Eating.” International Journal of Eating Disorders, 2023.

    Jansen, Anita, et al. “A Learning Model of Binge Eating: Cue Reactivity and Cue Exposure.” Behaviour Research and Therapy, vol. 88, 2016, pp. 75–84.

    Craske, Michelle G., et al. “Maximizing Exposure Therapy: An Inhibitory Learning Approach.” Behaviour Research and Therapy, vol. 58, 2014, pp. 10–23.

    Grilo, Carlos M. “Psychological and Behavioral Treatments for Binge-Eating Disorder.” Journal of Clinical Psychiatry, vol. 78, suppl. 1, 2017, pp. 20–24.

     

    Dr. Brendan McCarthy is the founder and Chief Medical Officer of Protea Medical Center in Arizona. With over two decades of experience, he’s helped thousands of patients navigate hormonal imbalances using bioidentical HRT, nutrition, and root-cause medicine. He’s also taught and mentored other physicians on integrative approaches to hormone therapy, weight loss, fertility, and more.

    If you’re ready to take your health seriously, this podcast is a great place to start.

    👇 Tap Subscribe to learn more about what’s actually happening in your body, and what to do about it.

    📘 Read Dr. McCarthy’s Book:
    Jump Off the Mood Swing – A Sane Woman’s Guide to Her Crazy Hormones
    https://www.amazon.com/Jump-Off-Mood-...

    📲 Follow Dr. McCarthy:
    Instagram: @drbrendanmccarthy
    TikTok: @drbrendanmccarthy
    Website: www.protealife.com

    💬 Got a question or topic for a future episode? Let us know in the comments!
  • Dr. Brendan McCarthy

    Trauma Is Driving Your Diet (Not Willpower) | Ultra-Processed Foods Explained

    07/05/2026 | 23 mins.
    Why do so many people know what to eat… but still can’t follow through?

    In this episode, Dr. Brendan McCarthy breaks down the powerful connection between trauma, stress, and ultra-processed foods—and why willpower alone is not enough.

    You’ll learn how the nervous system, PTSD, and chronic stress can rewire your relationship with food, driving cravings and behaviors that feel out of your control.

    This isn’t about discipline. It’s about understanding the biology behind your choices.

    Inside this episode:

    How trauma changes the way you make decisions

    Why ultra-processed foods create temporary emotional relief

    The brain chemistry behind cravings (dopamine, serotonin, endocannabinoids & more)

    Why “just stop eating it” doesn’t work

    How to create real change without shame or restriction

    If you’ve ever felt stuck in a cycle with food, this episode will change how you see it—and give you a path forward.

    📍 Protea Medical Center | Tempe, Arizona

    👍 If this helped you, like, subscribe, and share with someone who needs to hear this.

    📚 Citations & Research
    PTSD & Complex PTSD

    Substance Abuse and Mental Health Services Administration (2014). DSM-5 Criteria for PTSD.
    https://www.ncbi.nlm.nih.gov/books/NBK207191/box/part1_ch3.box16/

    Larsen, S. E. (VA National Center for PTSD). Complex PTSD Overview
    https://www.ptsd.va.gov/professional/treat/essentials/complex_ptsd.asp

    Women, Trauma & PTSD

    Vogt, D., & Mangan, E. Research on Women, Trauma, and PTSD
    https://www.ptsd.va.gov/professional/treat/specific/ptsd_research_women.asp

    Dworkin, E. R. et al. (2017). Sexual Assault & Psychopathology Meta-Analysis
    https://pmc.ncbi.nlm.nih.gov/articles/PMC5576571/

    Dworkin, E. R. (2020). Risk for Mental Disorders After Sexual Assault

    PTSD & Addictive-Like Eating

    Mason, S. M. et al. (2014). PTSD Symptoms & Food Addiction (JAMA Psychiatry)
    https://jamanetwork.com/journals/jamapsychiatry/fullarticle/1904804

    Brewerton, T. D. (2021). Food Addiction, Trauma & Comorbidity

    Brewerton, T. D. (2017). Trauma & Eating Disorders
    https://link.springer.com/article/10.1007/s11920-017-0806-6

    Gearhardt, A. N. et al. (2016). Yale Food Addiction Scale 2.0

    Stress & Food Choice

    Maier, S. U. et al. (2015). Stress Impairs Self-Control in Food Choice
    https://www.sciencedirect.com/science/article/pii/S0896627315006273

    Yau, Y. H. C., & Potenza, M. N. (2013). Stress & Eating Behaviors
    https://pmc.ncbi.nlm.nih.gov/articles/PMC4214609/

    Relief Mechanisms (Biological Pathways)

    Adam, T. C., & Epel, E. S. (2007). Stress, Eating & Reward System
    https://www.sciencedirect.com/science/article/abs/pii/S0031938407001278

    DiPatrizio, N. V. (2021). Endocannabinoids & Food Intake
    https://pmc.ncbi.nlm.nih.gov/articles/PMC8067588/

    Fernstrom, J. D., & Wurtman, R. J. (1972). Serotonin Regulation
    https://pubmed.ncbi.nlm.nih.gov/5077329/

    Penckofer, S. et al. (2012). Glycemic Variability & Mood
    https://pubmed.ncbi.nlm.nih.gov/22324383/

    Oral Self-Regulation

    Franco, P. et al. (2004). Pacifier Use & Autonomic Control

    Pinilla, T., & Birch, L. J. (1993). Infant Sleep & Oral Soothing

    Dopamine & Craving

    Berridge, K. C., & Robinson, T. E. (2016). Incentive-Sensitization Theory
    https://pmc.ncbi.nlm.nih.gov/articles/PMC5171207/

    Boswell, R. G., & Kober, H. (2016). Food Cue Reactivity
    https://pubmed.ncbi.nlm.nih.gov/26644270/

    Ultra-Processed Foods

    Monteiro, C. A. et al. (2018). NOVA Classification
    https://pmc.ncbi.nlm.nih.gov/articles/PMC10261019/

    Hall, K. D. et al. (2019). Ultra-Processed Diet RCT
    https://www.sciencedirect.com/science/article/pii/S1550413119302487

    Gearhardt, A. N., & DiFeliceantonio, A. G. (2023). Addictive Potential

    Dr. Brendan McCarthy is the founder and Chief Medical Officer of Protea Medical Center in Arizona. With over two decades of experience, he’s helped thousands of patients navigate hormonal imbalances using bioidentical HRT, nutrition, and root-cause medicine. He’s also taught and mentored other physicians on integrative approaches to hormone therapy, weight loss, fertility, and more.

    If you’re ready to take your health seriously, this podcast is a great place to start.

    👇 Tap Subscribe to learn more about what’s actually happening in your body, and what to do about it.

    📘 Read Dr. McCarthy’s Book:
    Jump Off the Mood Swing – A Sane Woman’s Guide to Her Crazy Hormones
    https://www.amazon.com/Jump-Off-Mood-...

    📲 Follow Dr. McCarthy:
    Instagram: @drbrendanmccarthy
    TikTok: @drbrendanmccarthy
    Website: www.protealife.com

    💬 Got a question or topic for a future episode? Let us know in the comments!
More Alternative Health podcasts
About Dr. Brendan McCarthy
Welcome! Dr. Brendan McCarthy founded Protea Medical Center in 2002. While he’s been the chief medical officer, Protea has grown and evolved into a dynamic medical center serving the Valley and Central Arizona. Through successful case after successful case, Dr. McCarthy has been dedicated to hormone balance, healthy metabolism, and the best quality of life. Dr. McCarthy’s hallmark is his unorthodox approach to mental/emotional wellness and its link to hormone balance in women and men. Through the use of blood work and clinical investigation, Dr. McCarthy gets to the bottom of possible causes for common conditions such as anxiety, PMS, depression, slow metabolism, weight gain, insomnia and now wants to share his knowledge to the viewers with his podcast. Join the discussion, ask questions, and welcome to the podcast!
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