Family Brand: Take Back Your Family

Welcome back to the podcast. Today's episode is a little different because we're sharing some really exciting—and honestly, emotional—news. If you've been with us for a while, you probably know that Family Brand has been a huge part of our lives for the last seven years. It's been a dream, a calling, a business, and in many ways, something we've grown right alongside our own family. So today, we're sharing that Family Brand has officially been acquired by Libertas. Before we go any further, though, I want you to know this: we're not going anywhere. Chris and I are still very much part of Family Brand, and we're more excited than ever about what comes next.
As we've reflected on this journey, I keep coming back to where it all started. Years ago, I found myself at a crossroads, wondering whether I should return to nursing or pursue this little idea that just wouldn't leave me alone. I couldn't fully explain it, but I felt this persistent impression that I was supposed to help build stronger families. I had no idea what that would look like. I didn't know how to start a podcast, build programs, or run a business. I just knew I needed to take the next step. Looking back now, it's incredible to see what can happen when you simply say "yes" to something that feels bigger than yourself.
When the opportunity came to partner with Connor Boyack and the team at Libertas, I honestly wrestled with it. Family Brand has felt like one of our children. We've poured our hearts into it, celebrated victories, worked through setbacks, and watched it slowly grow. One day while I was journaling, an analogy came to me that brought so much peace. It felt like giving a child up for adoption—not because she wasn't loved, but because she could have opportunities we simply couldn't provide on our own. And the beautiful part was realizing we weren't saying goodbye. We would still get to watch her grow, cheer her on, and continue being part of the story. That perspective changed everything for me.
What makes this transition feel so right is the alignment. From our very first conversations with Connor, it became clear that we shared the same heart: helping families become stronger. We weren't looking to sell Family Brand, but we were looking for ways to reach more people. Seeing Family Brand become part of an organization that already serves families in so many incredible ways feels less like an ending and more like an expansion of the original mission. And already, we're watching ideas we've dreamed about for years begin to take shape with resources and a team that can bring them to life.
If there's one thing I hope you take away from this episode, it's this: don't let not knowing how stop you from saying yes to what you're being called to do. So often we think we need the whole roadmap before we begin, but that's almost never how it works. You take the first step, and then the next one appears. Family Brand exists today because we were willing to start before we felt ready. And now, this next chapter exists because we were willing to trust that sometimes the greatest act of stewardship is letting something you've built become even bigger than you imagined. We truly can't wait to see where this journey goes next—and we're so grateful you've been on it with us from the very beginning.
 
LINKS:
stan.store/familybrand
familybrand.com/quiz
familybrand.com/retreats. 
Episode Minute By Minute:
00:00 – A big Family Brand announcement
01:45 – How an introduction to Connor Boyack started everything
03:20 – Discovering the alignment between Family Brand and Libertas
05:00 – Chris's bold phone call: "Family Brand should be part of Libertas"
06:45 – Why this opportunity felt different from the beginning
08:00 – Melissa shares the emotions behind the decision
10:30 – The journal entry that changed everything
11:00 – "It felt like giving my baby up for adoption"
13:30 – Why Family Brand found the right home
15:00 – Watching dreams become reality with a bigger team
16:00 – Looking back on seven years of saying "yes"
17:15 – The lesson: answer the call, even when you don't know how
18:45 – Chris and Melissa reflect on building Family Brand together
19:30 – Family Brand 2.0: what's next and a thank you to the community

Welcome back to the podcast. With Father's Day here, I wanted to have a conversation that would cause all of us to pause and think a little differently about one of the most important relationships in our lives: the relationship we have with our dads. Today's guest is Mick Naples, author of Walking with Grizzlies, a book he wrote after losing his father and realizing there were lessons, conversations, and moments he wished he hadn't taken for granted. What I loved about this conversation is that it isn't really about fatherhood—it's about being a son or daughter and asking what responsibility we have in nurturing those relationships while we still can.
One of the things that stood out to me most was Mick's honesty. He openly shares that while he loved his dad, he didn't always appreciate him. In fact, many of the things he now treasures were the very things he overlooked when his dad was alive. As he reflected on his father's life after his passing, he began to see qualities, sacrifices, and acts of love that had always been there but that he simply hadn't fully recognized. It made me think about how often we focus on our parents' shortcomings while missing the gifts they've given us. And while none of our parents are perfect, that doesn't mean they aren't worthy of honor, gratitude, and intentional connection.
We also talked about something that we discuss often in Family Brand: relationships don't grow by default. They grow by design. As children become adults, the automatic proximity that once existed starts to disappear. We move away, build our own families, get busy with work, and suddenly years can pass without truly investing in the relationship. Mick challenged me to think differently about that. Instead of asking what our parents could be doing differently, what if we asked what role we have in strengthening those relationships? What conversations have we been putting off? What questions haven't we asked? What stories haven't we taken the time to hear?
Another part of the conversation that really stayed with me was the idea that many of the things our parents did that frustrated us as children can look very different through the lens of adulthood. As we become parents ourselves, we start to understand the weight of responsibility, the difficult decisions, and the imperfect ways people try to show love. It doesn't excuse every mistake, but it often creates empathy. And sometimes empathy opens the door to healing, understanding, and deeper connection.
More than anything, this episode felt like an invitation. An invitation to be intentional. To make the call. Ask the question. Write the letter. Schedule the visit. Have the conversation you've been meaning to have. Because one of the hardest lessons Mick learned is that sometimes "later" never comes. And if there's one takeaway I hope you carry from this episode, it's this: don't wait until a relationship becomes a memory to start appreciating it.
LINKS:
All Links Family Brand! 
stan.store/familybrand
familybrand.com/quiz
familybrand.com/retreats. 
 Links For This Episode:
walkingwithgrizzlies.com.

Episode Minute By Minute:
00:00 – Introducing Mick Naples and Walking with Grizzlies
02:30 – Why Mick wrote the book after losing his father
04:00 – "If you're going to be a bear, be a grizzly"
05:00 – The kind of father Mick's dad was
07:00 – Losing his dad and the regrets that followed
09:00 – Honoring parents despite their imperfections
11:00 – Why adult children share responsibility in the relationship
14:00 – Building parent relationships by design, not default
15:30 – Seeing the value in your dad
18:00 – When hard parenting is actually an expression of love
20:00 – Why proximity creates connection
22:00 – How becoming a parent changes your perspective
24:00 – Idolize, demonize, then humanize your parents
26:00 – The example we're setting for our own children
28:00 – The regret of "I'll talk to him later"
30:00 – Conversations worth having before it's too late
33:00 – Faith, legacy, and the condition of the soul
36:00 – Mick's challenge for every son and daughter
37:00 – The Walking with Grizzlies resolution
39:00 – Final Father's Day reflections

Welcome back to the podcast! Today's episode started with something that might seem small but actually sparked a much bigger conversation. Melissa recently hit a milestone that she's incredibly proud of—51 consecutive weeks of completing at least one workout every single week. Almost an entire year of consistency. And while the achievement itself is worth celebrating, what really got us talking was what it reveals about how meaningful change actually happens in our lives.
For years, Melissa has worked out on and off, but this season has felt different. Part of that comes from seeing the results of consistent effort—not just physically, but in everyday life. Feeling stronger. Having more energy. Being able to play volleyball, jump, run, and keep up with our kids. It's not really about a workout app or even fitness itself. It's about seeing firsthand what happens when you commit to something and keep showing up, especially on the days when you don't feel like it.
That led us into a conversation about a phrase we hear all the time: "must be nice." You know the one. Someone shares a vacation, a business success, a healthy relationship, a fitness goal, or an accomplishment, and the immediate reaction is, "Well, that must be nice." The problem is that phrase usually shuts down curiosity. It assumes the result simply happened to someone instead of asking what sacrifices, discipline, consistency, or effort may have gone into creating it. And if we're not careful, it can keep us stuck focusing on what we don't have instead of learning from people who have created something we admire.
One of the ideas we explored is that every achievement leaves clues. Instead of asking, "Why do they have that and I don't?" a more useful question might be, "What did they do to create that?" Whether it's health, finances, relationships, faith, or personal growth, the formula is surprisingly similar. Get clear on what you want, commit to it, and stay consistent long enough to see results. It sounds simple, but most of the things we admire in others are often built quietly through daily actions that nobody sees.
At the end of the day, this episode is really about personal responsibility and possibility. We all have moments where comparison creeps in or where it feels easier to become frustrated by someone else's success. But what if instead of being threatened by it, we allowed ourselves to be inspired by it? What if someone else's consistency became proof of what's possible rather than evidence of what's unfair? Because the truth is, you're capable of far more than you probably give yourself credit for. And the life you want is usually built the same way Melissa built 51 weeks of workouts—one choice, one day, and one act of consistency at a time.

LINKS:
All Links Family Brand! 
stan.store/familybrand

familybrand.com/quiz

familybrand.com/retreats. 

 
Episode Minute By Minute:
00:00 – Melissa's big accomplishment: 51 weeks of consistency
02:00 – Why the Sweat app has worked so well
03:30 – The power of tracking progress
04:30 – Why consistency is the great divider
05:30 – Be a lighthouse, not a tugboat
06:30 – How identity is built through repetition
07:00 – Staying active after 40
08:00 – Pickleball with Tanner and the "special rules"
09:00 – The dangerous phrase: "must be nice"
10:30 – What successful people actually do differently
12:00 – Turning jealousy into inspiration
13:00 – The formula for growth in every area of life
14:00 – Who's responsible for how content is received?
15:00 – 100/100 responsibility explained
16:00 – Victim mentality vs. personal ownership
17:00 – Creating change instead of complaining
18:00 – Final encouragement: you're more capable than you think

Welcome back to the podcast! With summer officially here, we've found ourselves having a lot of conversations about something that many parents seem to be wrestling with right now: how do you raise hardworking, capable, confident kids without accidentally raising entitled ones? We're not coming to this conversation as experts who have it all figured out. In fact, we're right in the middle of it ourselves. As our kids get older, we're constantly asking questions about responsibility, work, money, freedom, and what it looks like to prepare them for adulthood.
One thing we've noticed is that almost every parent we talk to is carrying some version of the same concern. Are we teaching our kids enough? Have we given them too much? Are they ready for the real world? Recently we found ourselves in conversations with other parents who were expressing many of the exact same fears. And honestly, it was reassuring. It reminded us that most parents care deeply about raising great kids and are doing the best they can while trying to navigate challenges that previous generations didn't necessarily face in the same way.
A big part of this discussion comes back to the relationship between responsibility and opportunity. We've been thinking a lot about what we pay for, what our kids pay for, and how to create clear expectations around things like cars, phones, spending money, and privileges. Not because we want to make life harder for our kids, but because we've seen how powerful it is when people earn something for themselves. There's a confidence that comes from contributing, working, sacrificing, and learning that freedom is often connected to responsibility. The goal isn't to create struggle for the sake of struggle. It's to help our kids discover that they're capable of doing hard things and creating opportunities for themselves.
Another idea we've been discussing is the difference between entitlement and empowerment. We recently came across a perspective that challenged us to think differently about how families support the next generation. It raised questions about family businesses, shared resources, multigenerational living, and what intentional support could look like as children become adults. We don't have all the answers, but we do think it's worth asking the question: what kind of future are we intentionally designing for our family instead of simply drifting into?
At the end of the day, this episode isn't really about summer jobs, cell phones, curfews, or snacks. It's about intentionality. It's about deciding what values matter most to your family and then creating systems that reinforce those values. Whether your kids are five, fifteen, or twenty-five, one of the greatest gifts we can give them is the opportunity to become capable, confident, and responsible adults. And sometimes that starts by asking a simple question: are we creating conditions that help them rise—or conditions that make growth optional?
 
LINKS:
 
All Links Family Brand! 
stan.store/familybrand
familybrand.com/quiz
familybrand.com/retreats. 
 
Episode Minute By Minute:
00:00 – Summer is here: parenting conversations we're having
02:00 – Are we accidentally raising entitled kids?
03:30 – The parenting dilemma: provide more or require more?
05:00 – Why parents worry as kids become teenagers
06:00 – Encouraging feedback from other adults about our kids
07:30 – Revisiting expectations around money and responsibility
09:00 – Why every family needs a clear philosophy
10:00 – When expectations are low, performance follows
11:00 – A story about earning phones, cars, and spending money
13:00 – Necessity creates action and confidence
14:00 – The hidden cost of over-providing
15:30 – A different perspective on supporting adult children
18:00 – Designing your family's future intentionally
20:00 – Family businesses, family compounds, and family vision
21:30 – Freedom and autonomy must be earned
23:00 – Real-life examples: cars, curfews, and cell phones
25:00 – Teaching kids the connection between effort and freedom
26:00 – Final thoughts on raising future leaders and capable adults

Welcome back to the podcast! Today's episode is a little different and honestly really special to me. I'm sitting down with my youngest brother, Taylor, for a conversation I've wanted to have for a long time. I'm the oldest of nine kids, Taylor is the youngest, and after my daughter Indy randomly asked me why Taylor had never been on the podcast, I realized this was finally the perfect time to record it.
Recently there's been a lot of conversation online around large families, especially after influencer Hannah Neeleman announced the birth of her ninth child. And watching the reactions was fascinating because people seemed split into a few camps: admiration, criticism, and curiosity. Some people thought it looked beautiful. Others questioned whether it was realistic or healthy. And then there were people who were simply fascinated asking, what is it actually like growing up in a family that big? It made me realize—we actually have a pretty unique perspective on that conversation.
One of my favorite parts of this episode was reading a paper I wrote as a teenager when my parents announced they were having their ninth baby… Taylor. And to be honest, my initial reaction wasn't exactly excitement. I remember worrying about the comments people made about our family, feeling overwhelmed by the idea of "one more," and wondering how our family could possibly stretch any further. But then I read the ending of the paper, written after Taylor was born, where I admitted something completely different: that our family felt more complete because of him. Reading it back now was hilarious, emotional, and honestly a reminder of how perspective changes over time.
Taylor shares what it was actually like growing up as the youngest of nine, and one thing I loved hearing was that what looked "crazy" from the outside just felt normal to him. He talks about how much he loved always having people around, growing up close to nieces and nephews because of our age gaps, and now becoming genuine friends with our siblings as adults. We also talked about how closeness in families doesn't just happen automatically—it comes from prioritizing each other, staying connected, and intentionally creating time together.
More than anything, this episode left me feeling deeply grateful. Grateful for siblings, for cousins, for the relationships that continue long after childhood, and especially for my parents. As we talked, I found myself reflecting on how much they gave to create the life we had. And maybe the biggest takeaway from this conversation is this: family life may not always look efficient or easy from the outside, but the relationships built inside of it can become some of the greatest gifts of your entire life.
LINKS:
All Links Family Brand! 
stan.store/familybrand
familybrand.com/quiz
familybrand.com/retreats. 
 
Episode Minute By Minute:
00:00 – Introducing Taylor + why this episode happened
02:00 – Melissa and Taylor's 17-year age gap
04:00 – The online debate around large families
06:00 – Melissa reads the paper she wrote about baby #9
09:00 – "He makes our family complete"
10:00 – What it was like being the youngest of nine
12:00 – Did the older siblings resent babysitting?
13:00 – The lasting effects of having a big family
14:00 – Becoming friends with siblings as adults
15:00 – The "ingredients" that create sibling closeness
17:00 – Melissa's sisters trip to Paris
19:00 – Challenges of growing up in a large family
20:00 – How their mom raised nine kids with one arm
22:00 – "Shoutout to moms everywhere"
23:00 – Final reflections on family, siblings, and gratitude