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Family Brand: Take Back Your Family

Family Brand
Family Brand: Take Back Your Family
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  • 229. Be Your Family’s Chief Reminding Officer
    Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind of consistency is powerful. We talk about how we’ve seen this play out in our own family, especially in real-time with our oldest son, Tate, who’s away selling pest control this summer. One day was the worst — he twisted his ankle, was over everything, and needed a pep talk. The next? He crushed it and had his best sales day ever. What changed? Not a brand-new strategy. Just a reminder of something he’d already heard 100 times: don’t be attached to the outcome. If you’ve ever felt tired of repeating yourself or wondering why your spouse or your kids aren’t just getting it — you’re not alone. But today, we want to encourage you to flip that frustration into purpose. Your job isn’t just to lead once. It’s to lovingly lead over and over again, through your reminders, your example, and your consistency. We also talk about grace — because hey, God reminds us daily. So maybe it’s okay that we have to remind our kids, our spouses, and ourselves. Not in a nagging way, but in a nurturing way. Because that’s what creates strong families and real connection: truth repeated in love. Let’s normalize being the CRO — Chief Reminding Officer — of our homes. And let’s wear that title with pride. LINKS: All Links Family Brand!  stan.store/familybrand Episode Minute By Minute: 0:00 – What it means to be a Chief Reminding Officer (CRO) 1:30 – Why consistent reminders beat constant innovation 3:00 – Family rhythms that work when you stay consistent 4:45 – How inconsistency causes things to fall apart 6:00 – The power of applying what you already know 7:15 – A story about Tate’s worst day… and best day the very next day 8:30 – Why reminders can be more powerful than new advice 9:30 – Giving grace to your spouse and kids when they need another reminder 10:15 – Melissa shares how even God reminds us again and again 11:00 – Final encouragement: Go be the best CRO you can be
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  • 228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance
    Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this experience really made me look at some practical things that all of us, as parents, need to have in place. Specifically: a will, and life insurance. Years ago, when we had our last baby, one of Chris’s clients — who happened to be an attorney — kind of nudged us to ask, “Hey, if something ever happened to you guys, who would raise your kids? Do you have a plan for that?” We didn’t, so we sat with it and decided it was too important to put off. So, I’m sharing some of that thought process today. Who did we pick? What kinds of questions did we ask ourselves? And, honestly — I’d encourage you to do the same. It’s one of the most caring, responsible things we can do for our kids. And the other thing I want to talk about is life insurance. That was something that really shifted for me as we were having babies. Back then, Chris had just gotten a policy, and I thought, “That’s great. That’s one box checked.” But then our agent asked if we’d thought about me too. Even though I wasn’t working much at the time, he explained that if something happened to me, someone would need to help with the kids, house, all of it. Plus, we’d need the space to grieve without worrying about finances. That really stayed with me — because it’s not just about income, it’s about protecting your family’s time together too. So if you don’t have a will or you haven’t updated yours in a while, or if you don’t have life insurance, I just want to gently encourage you to make some time to do that. It’s not fun to talk about. Trust me, I get it. But it really is an important part of being an intentional family. And I’ll leave you with one last story that kind of caught me off guard… The other day after one of Ivy’s softball games, we were driving home and I saw this random basketball on the side of the road. I told Tanner to pull over so I could go grab it — I’m forever rescuing random stuff on the roadside lol — and when I picked it up, I flipped it over and saw the name “Smith” written on it in kid handwriting. It was our basketball that we hadn’t seen in probably a year and a half. How it ended up two towns over, on the side of the road where I happened to drive past it? I have no idea. And I just felt this really sweet, gentle reminder that God sees us. That even when life feels heavy or uncertain, we’re not alone. So that’s my encouragement for you this week — you’re seen, you’re loved, and you’re not forgotten.  P.S. Hug your babies a little tighter tonight. LINKS: All Links Family Brand!  stan.store/familybrand Episode Minute By Minute: 0:00 – Why this episode took me six tries to record 1:45 – The heartbreaking loss of my cousin and his wife, and the kids they left behind 6:00 – Why choosing guardians for your kids matters and our process for deciding 10:45 – Talking about life insurance and why it’s one of the most caring things you can do for your family 14:00 – Revisiting your plan: making sure your will and insurance fit your current stage of life 16:00 – A surprising story about a lost basketball that felt like a gentle reminder from God 18:00 – A heartfelt encouragement: you are seen, you are loved, and you’re not alone
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  • 227. What a $2.5B Exit Taught Me About Family and Leadership with Alex Bean
    Hey Family Brand—it’s Melissa here! I’m so excited to share this conversation with someone I’ve admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I’ve wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home. In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But what really stood out to me? His humility. Alex is incredibly open about how chasing success isn’t the same as chasing significance. He reminds us that no matter how big the company or the win, if we’re not showing up for the people who matter most—our families—then we’ve missed the point. We talk a lot about how faith, integrity, and identity play into his journey, and I love how Alex explains the difference between what you do and who you are. This episode is filled with gold for anyone who wants to lead with purpose—whether you’re building a business, leading your kids, or just figuring out how to live with more intention. Alex also gets vulnerable about marriage, being a dad, and the honest work of becoming someone your family can count on. This isn’t just a business episode—it’s a reminder to slow down, check in with your values, and remember why you started building in the first place. If you’ve ever wrestled with success vs. significance or wondered what it looks like to lead well in both business and family—this episode is for you. All Links Family Brand!  stan.store/familybrand Episode Minute By Minute: 0:00 – Meet Alex Bean: Co-founder of Divvy and believer in building with purpose 2:45 – The Divvy story: From startup to $2.5 billion exit 4:30 – Chasing significance, not just success 6:15 – How Alex’s faith and identity shaped his leadership 8:00 – Marriage, parenting, and becoming someone your family can trust 10:45 – The power of integrity and staying rooted in what matters 13:00 – Why your “who” is more important than your “what” 15:00 – What Alex is building now—and what he’s most proud of 17:20 – Final encouragement: You can build something bigger than you
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  • 226. Family Culture Upgrades for Summer: Simple Changes That Make a Big Impact
    Hey Family Brand! It’s Melissa here, and this week I’m sharing something I’ve been thinking about a lot—how summer gives us a unique opportunity to pause, reflect, and upgrade our family culture. Whether your kids are home more, you're traveling, or you’re just trying to juggle a different routine, summer naturally gives us space to reevaluate what’s working… and what’s not. In this episode, I walk you through a few changes we’re making as a family this season. They’re small on the surface—things like setting limits on video games, resetting kitchen expectations, and creating more intentional mealtimes—but they’re making a big impact in how we’re showing up for each other. One of the biggest shifts we’ve made is in our morning routine. I share how we’ve gone from chaotic, slow-moving starts to mornings filled with structure, gratitude, and even scripture. I’ve also added a daily rhythm for myself that includes getting outside, stretching, drinking water, and tracking it all on paper. It’s been so good for my mental and physical health—and the kids are noticing too. I also open up about how these changes didn’t come from perfection or pressure. They came from a moment of honesty—realizing we were slipping into habits that didn’t reflect the culture we actually want to have. So if you’ve been feeling like it’s time to make a shift in your home, I want you to know: it doesn’t have to be complicated. Start small. Start now. This episode is a little behind-the-scenes peek into our summer—and an invitation for you to think about what kind of family culture you want to build in this season.   LINKS:   All Links Family Brand!  stan.store/familybrand   Episode Minute By Minute: 0:00 – Why summer is a great time to reset your family culture 1:15 – The moment I realized we needed some structure back in our mornings 2:30 – Our new morning rhythm: movement, water, journaling, and scripture 4:00 – Setting kitchen expectations so everyone pitches in 5:15 – Why I’m limiting video games and adding screen-free pockets 6:30 – How I’m building new rhythms for me as a mom this summer 8:00 – Encouragement: You don’t need to overhaul your life—just pick one thing
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  • 225. Can using AI make You a More Intentional Family?!
    Hey Family Brand! It’s Melissa and Chris here, and today we’re diving into a topic we’ve never tackled before on the podcast—how families can use AI to live more intentionally. We’re not tech experts, but we’ve had some surprising (and honestly life-changing) experiences with tools like ChatGPT, and we think it’s time to pull back the curtain and share how we’re using AI in our everyday family life. This isn’t a conversation about robots taking over. It’s about how smart technology can save you time, help you communicate better, and create more space for connection—all things we care deeply about here at Family Brand. Whether it’s navigating tough parenting moments, dealing with your spouse’s quirks (hello, lateness battles!), or just trying to figure out what to make for dinner when the fridge is nearly empty, AI has become a quiet helper in the background of our home. Chris shares a personal story of asking AI how to approach an ongoing source of conflict in our marriage—our very different views on being on time—and how it led to one of the calmest, most productive conversations we’ve ever had. Melissa shares how AI helped her friend navigate a parenting situation with wisdom and compassion. These tools are surprisingly insightful when you give them the right context. We also talk about fun, practical ways AI can make life easier, like planning meals with whatever is in your fridge, building out your family’s weekly menu from your favorite blog, or even helping create time blocks for a parent who feels stretched too thin. It’s not about outsourcing our parenting or leadership—it’s about getting just enough support to show up more grounded, present, and intentional. If you’re new to AI or feeling hesitant, we get it. But our challenge for you this week is simple: ask AI to do one thing for you, and ask it for advice on one personal challenge. We think you’ll be blown away by how much lighter and clearer things can feel with a little help. 6 Ways AI Can Help Your Family Be More Intentional: Navigate recurring marriage disagreements with clarity and kindness Help you plan dinner with whatever’s in your fridge Create weekly meal plans from your favorite recipes or blogs Offer parenting advice based on your child’s age and situation Find time in your busy schedule by analyzing your day Encourage more thoughtful, less reactive communication LINKS: All Links Family Brand!  stan.store/familybrand   Episode Minute By Minute: 0:00 – Back from summer break! New York, Boston, Vermont… and why Tate is spending the summer in Kansas 2:00 – Introducing today’s topic: how families can use AI to be more intentional 3:30 – Melissa’s AI moment with the city planning board: resistance and curiosity 4:45 – Why Chris believes it’s crucial to introduce your kids to AI early 6:00 – Chris’s marriage breakthrough using ChatGPT for real-time relationship advice 7:45 – Using AI to help with parenting situations: a friend’s story and takeaways 9:15 – Making dinner with random ingredients? AI’s got you covered! 10:30 – Meal planning, grocery lists, and using AI with your favorite food blogs 11:30 – Ask AI to find you time when life feels chaotic 12:00 – Melissa’s reminder: AI can support you, but it shouldn’t replace your intuition 12:45 – Our weekly challenge to you: ask AI to do one thing and give advice on one topic 13:00 – Final thoughts and a commitment to help families live with intention
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About Family Brand: Take Back Your Family

We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how.
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