Fire Footwear: Sneaker Talk (with Matt Frates)

The end of 2025 is here, and while it was a great one for sneakers and the community, it was not the greatest year for Matt personally. Matt dives in a little to the uncertainty of the early part of his year, and how that was reframed to a new direction for 2026, and beyond.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

Sneaker of the Year is always talked about this time of year. Really, it should just be what sneakers are your favorite, because what you like is all that matters. Matt gives his favorites of 2025. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

Jeff Staple is a renowned figure in sneaker lore. His work speaks for itself. Recently he stirred up quite a controversy by making a pair of pigeon SB Dunks available for one lucky sneaker lover. Except this pair was fake. Matt chimes in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneaker culture outside, because boredom has set in with sneakers. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt more than others. Wherever he ends up, his legacy will be defined by long into retirement.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: [email protected] more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcastsContact us: [email protected] podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy