Fire Footwear: Sneakers Talk (with Matt Frates)

With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark.
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New episodes released weekly.
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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: mattfratescreations@gmail.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Jordan Design Studio is the latest announcement by the brand. Focusing on eight cities around the world, and putting names like Chris Gibbs in association with this, Nike hopes to find the next great idea. On the surface it feels like a true means of connection. Is it?
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: mattfratescreations@gmail.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses.
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: mattfratescreations@gmail.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

We are halfway through 2026, and sneakers are thriving. Yes you can make the argument that retros are down, resale is gone, and others. In the end, sneakers is thriving and growing for the future because of one element. People like us.
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: mattfratescreations@gmail.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Seth Fowler recently got some flak on X for selling a bunch of his collection. It led Matt to think about creators in the sneaker space who may be culture vultures, and the ones who, despite any financial gain, stick around for love of the game; sneakers and content. Respect to all on the content grind.
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: mattfratescreations@gmail.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy