How We Bloom

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What’s next in floral design? 
J. Keith White, AIFD, Creative Director of American Floral Trends®, gives us an inside look at the emerging colors, textures, materials, and design directions shaping the next chapter of floral design.
From the rich, dramatic palette of Transform to the organic feeling of Discover and the vibrant, farmers-market energy of Aspire, the latest AFT collection - including Trust and Envision, offers fresh inspiration for florists, designers, wedding professionals, and floral businesses.
In our latest How We Bloom conversation, Keith shares how these trends can move beyond inspiration to become practical tools for creating fresh, relevant, and sellable floral designs.
Read the full story and discover what’s blooming next.
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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Award-winning floral designer Kevin Coble AIFD has spent nearly four decades transforming flowers into meaningful experiences. In this inspiring interview, he shares insights on building client relationships, growing a successful wedding business, mentoring future designers, and finding purpose through floral artistry.
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

Send us Fan Mail
Create cleaner, lighter, and more efficient floral designs using the right adhesive products and techniques. Sharon McGukin offers tips for using OASIS Floral Adhesive, UGLU, and Floralock products to speed production, reduce bulky wiring, build secure professional designs and on-trend wearable florals. From glue application tips to bouquet-locking techniques, discover practical, time-saving methods every florist can use to design faster and smarter.
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

Send us Fan Mail
Looking for Mother’s Day tips for florists?
Discover how to prepare your flower shop for one of the busiest holidays of the year. From inventory planning to production strategies, fourth-generation florist Ralph Giordano AIFD shares proven methods to reduce stress, streamline operations, and increase holiday profits.
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

Send us Fan Mail
Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips.
👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub.
How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!