Off Topic // オフトピック

＜目次＞
(0:33) Welcoming Emily Heyward from Red Antler
(3:26) Previous works
(4:31) Process of finding your brand identity
(6:26) Balancing meeting the moment versus brand sustainability
(7:50) Brand colors
(9:03) Brand expression is not the same as brand
(10:26) How the branding playbook has evolved
(12:23) Balancing quantity versus quality
(13:57) The dangers of cultural relevacy
(16:22) Tensions and juxtapositions in branding
(18:04) Eliciting emotions in creative campaigns
(21:54) Non-functional brand names
(25:15) Customer service policy as an overlooked touchpoint
(26:50) Should all brands build a community?
(27:58) Finding unique activations and friction
(31:53) Performance versus brand marketing
(33:47) Does brand become more important in the age of AI?
(35:06) How much "Japanese-ness" to include when entering the US market
(37:52) Quick fire: brand word associations
Red Antler | Red Antler is a leading branding agency, empowers startups and established businesses to tell their story, reach new audiences, and deliver powerful results.
https://www.redantler.com/
Emily Heyward (@emilyheyward)
https://x.com/emilyheyward
＜About Off Topic＞
Podcast:
Apple - https://apple.co/2UZCQwz
Spotify - https://spoti.fi/2JakzKm
Off Topic Club
https://note.com/offtopic/membership
X - https://twitter.com/OffTopicJP
草野ミキ:
https://twitter.com/mikikusano
https://www.instagram.com/mikikusano
宮武テツロー:
https://twitter.com/tmiyatake1

＜目次＞
(0:00) 今までの振り返り
(1:37) ChatGPTのメモリーレイヤーの実態とトレードオフ
(8:52) 情報の劣化と価値の変化
(13:09) 自分の世代の音楽が一番と感じる説
(14:34) どの服を着ていくべきか？の複雑さ
(16:27) 大量のデータが必要になるが実現する難しい
(19:59) 複数のアルゴリズムが同時並行で走る
(22:24) AIによるモノカルチャー化とLLMの言語
(25:50) AIにSF小説を書かせると同じ主人公の名前が出てくる現象
(29:25) イギリス政治家がLLMに影響される事例
(31:01) 映画、フォント、本の表紙、サムネイルなどのモノカルチャー化
(35:50) アメリカ人のアルコール消費量が落ちた影響
(38:29) 逸脱・ふざける重要性、違いを見つけるAI
(40:30) 私自身がまだ気づいてないかもしれないユニークな点
(43:30) 飲まない宮武さんが語るアルコールの話w
(43:44) 意外と違いがあまりないかも？
(45:32) 未だに見てない「The Big Door Prize」
(46:37) AIメモリーの発展によって人間は情報を覚えなくなるのか？
(48:14) 何を覚えないといけないのか？
(51:29) デジタルツインと大量通知の時代
(54:46) 通知の歴史
(58:00) AIの記憶再現、合成メモリーの可能性
＜参照リンク＞
https://offtopicjp.notion.site/303-2c9c8b57e114804ca47bd06af06ff04e?source=copy_link
＜About Off Topic＞
Podcast:
Apple - https://apple.co/2UZCQwz
Spotify - https://spoti.fi/2JakzKm
Off Topic Club
https://note.com/offtopic/membership
X - https://twitter.com/OffTopicJP
草野ミキ:
https://twitter.com/mikikusano
https://www.instagram.com/mikikusano
宮武テツロー:
https://twitter.com/tmiyatake1

＜目次＞
(0:00) Intro
(0:34) Welcoming Peter Levin from Griffin GP
(1:44) Griffin GP's crazy office
(3:51) Finding gaps in the gaming market
(6:50) Investing in both games and non-games
(8:41) Arrested development and engagment in games
(11:29) MMA and Japan
(14:39) Going to In-N-Out with Akebono
(15:57) Baseball has helped open Japanese representation
(17:17) Disney's golden era and Michael Eisner's role
(20:56) Mickey Mouse chatting with Mario without permission
(21:59) Investing in repeat founders in gaming
(25:54) Why are we seeing more gaming related movies?
(35:08) Original versus sequels in gaming
(38:20) How game evolves alongside fan interactivity
(41:28) Finland's unique gaming ecosystem
(45:01) Other talent hotspots and Japan's special market
(48:58) What Japanese product would Peter sell in the US?
(51:28) What game does Peter keep coming back to?
Griffin Gaming Partners | Griffin is one of the world's leading venture funds focused exclusively on gaming, with $1.5 billion under management — investing at the intersection of content, social platforms, and software infrastructure.
https://griffingp.com/
Peter Levin
https://griffingp.com/ggp-team/
＜About Off Topic＞
Podcast:
Apple - https://apple.co/2UZCQwz
Spotify - https://spoti.fi/2JakzKm
Off Topic Club
https://note.com/offtopic/membership
X - https://twitter.com/OffTopicJP
草野ミキ:
https://twitter.com/mikikusano
https://www.instagram.com/mikikusano
宮武テツロー:
https://twitter.com/tmiyatake1

＜目次＞
(0:00) 前回のAIメモリー周りの振り返り
(2:04) 複数AIエージェントのサブシステム
(4:59) ポケモンを遊ぶためのAIの記憶構成
(9:48) ソフトウェアでのコンテキスト腐れ
(12:52) 元Twitter CEOが立ち上げた、AIがサイトを読みやすくするサービス
(14:23) 人間はダッシュボード、AIはライブラリ
(18:33) カルチャーも腐るのか？コンテキストの半減期
(19:56) エルヴィス・プレスリーの価値の変動
(23:18) 人気アーティストは80年後に忘れられる説
(25:42) 国を跨いでヒットするのが難しくなっている？
(28:21) 映画の寿命も80年なのか
(30:47) 80年間の説を超えるための施策
(36:20) スターウォーズは80年の壁を超えられるのか
(40:31) アーティストの映画化
(44:05) 世代を超える教科書に載っている作品、季節・宗教IP
(50:15) アートが残りやすい理由
(53:23) 自分のレガシーを残したい欲
＜参照リンク＞
https://offtopicjp.notion.site/302-2c9c8b57e114805a8e9feab20d63fac7?source=copy_link
＜About Off Topic＞
Podcast:Apple - https://apple.co/2UZCQwz
Spotify - https://spoti.fi/2JakzKm
Off Topic Club
https://note.com/offtopic/membership
X - https://twitter.com/OffTopicJP
草野ミキ:
https://twitter.com/mikikusano
https://www.instagram.com/mikikusano
宮武テツロー:
https://twitter.com/tmiyatake1

＜目次＞
(0:00) Massimo (Max) Andreasi Bassi's startup journey
(2:26) What is Eight Sleep?
(4:25) Why athletes and founders use Eight Sleep
(5:46) Building a product that takes action
(7:35) Why did Eight Sleep start with heating
(10:15) The many variables of sleep
(12:24) Designing an invisible product
(13:40) How Max met CEO Matteo
(17:40) How Eight Sleep got into Y Combinator
(21:13) The effects and difficulty of environmental control
(25:13) Tradeoffs of cooling versus noise versus comfort
(28:00) Pricing strategy for a hardware company
(31:34) Why a bed is the right form factor
(34:39) Tracking a single night versus a time period
(37:23) AI sleep coach and longevity twin
(41:47) Changing the branding of sleep
(42:35) Different sleep behaviors
(45:48) Why do Mondays feel sluggish?
(46:45) Max's sleep routine

Eight Sleep | Eight Sleep is the world's first sleep fitness company. Our mission is to fuel human potential through optimal sleep.
https://www.eightsleep.com/

Massimo Andreasi Bassi (@maghis)
https://x.com/maghis

＜About Off Topic＞
Podcast:
Apple - https://apple.co/2UZCQwz
Spotify - https://spoti.fi/2JakzKm

Off Topic Club
https://note.com/offtopic/membership

X - https://twitter.com/OffTopicJP

草野ミキ:
https://twitter.com/mikikusano
https://www.instagram.com/mikikusano

宮武テツロー:
https://twitter.com/tmiyatake1