Ourselves Podcast

P-Lo produced the Drake record that put Mac Dre back in front of the world, and the Bay had a lot to say about it.

 

P-Lo is a producer, rapper and Bay Area architect who helped build the sound that came out of Pinole, Richmond and Vallejo. In this episode he breaks down how "Too Hard For The Radio" actually came together, why honoring Mac Dre mattered more to him than the placement itself, and why he thinks people misread the whole thing as a shot at the West Coast. He also gets into the two records that built Empire, why being independent is more fruitful now than it has ever been, and the day he told his job he was gone with $400 to his name and half of it already spent on a flight to LA.

 

He talks about what G-Eazy taught him, why the Warriors started a record label, what AI is really taking from artists, and the sacrifice nobody warns you about. Then he makes the case that his best work is still ahead of him, because Quincy Jones made Thriller at 50.

 

0:00 Cold Open

1:37 The Drake Record Nobody Knew He Produced

2:09 Drake Was The Dream He Spoke Into Existence

2:30 Drake Wanted To Honor Mac Dre

3:06 Was It A Shot At The West Coast

4:04 The Bay Had Mixed Feelings About It

4:40 Mac Dre, Forefather Of Bay Area Rap

6:23 Growing Up In Pinole

7:25 The Records That Raised Him

8:44 Cataracts, The Pack And The Team

10:01 When Your Song Becomes Their Love Story

11:33 Producers Are Already Using Suno

14:54 The Real Problem With AI Is Your IP

16:40 Notebooks Full Of Raps Over Kanye Beats

17:45 Meeting iamSU And Building HBK

19:00 Empire Was Built Off Two Records

20:21 Why Artists Still Sign To Majors

21:52 Why Give Away That Percentage

24:33 Honor The Music And It Honors You

25:25 Being A Good Person Is The Strategy

29:11 Build Horizontally, Not Just Up

31:03 If He Lost Everything Tomorrow

32:38 Passing Out CDs At Rasputin And Hilltop Mall

37:08 The Sibling Rivalry That Built His Confidence

39:03 His Parents Didn't Want Him Making Music

39:54 What His Immigrant Parents Risked

42:19 Why Filipinos Can Sing And Dance

44:56 The CMC Channel After School

46:20 Chad Hugo Made It Feel Possible

48:08 The Crossroad: Wiz, Berner And Juicy J

49:26 He Told His Job "I'm Gone"

49:55 Down To His Last $400

51:27 What G-Eazy Taught Him

53:57 The Warriors Own A Record Label

58:55 Music As A Vehicle Into Everything Else

1:00:49 Quincy Made Thriller At 50

1:03:38 The Sacrifice Nobody Talks About

1:05:58 You Need That Delusion

1:07:27 The New Album, Out The Box

1:09:39 Card Pull: Proudest Moment

1:11:07 Where To Find P-Lo

 

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Christian Breslauer directed the music videos you have already watched a hundred times. Ariana Grande. SZA's Kill Bill. Lil Nas X's Industry Baby. Doja Cat. Lisa. Roddy Ricch's The Box. If you have loved a music video in the last five years, there is a good chance he made it.

 

He also never went to film school. His parents couldn't afford to send him, so he worked in restaurants and taught himself the craft one video at a time. Then he heard a song called The Box, wrote a treatment nobody asked him for, said "this is the hit," and it changed his life.

 

In this conversation I break down with Christian how he shot SZA's Kill Bill in a single 18 hour day with wirework and stunts, the one scene he pitched over lunch that took Lil Nas X from 50 million views to 500 million, the pitch that made Ariana Grande cry and led to Video of the Year at the VMAs, and what it was like shooting Ariana on real film with Steven Spielberg's two time Oscar winning DP. We also get into the parts nobody posts about. Why you have to be your own agent, why he walks onto every set a little scared, why he'd rather have a hundred shots that look thirty percent cool than one perfect one, and why he thinks you have to be a little psychotic to be a creative.

 

If you're trying to build a career in film or music video without permission or connections, this is the blueprint.

 

0:00 Cold Open

2:23 Becoming A Dad Changed Everything

6:54 Shooting Ariana Grande On Film

14:03 YUNGBLUD, Ozzy And Sharon On Set

15:44 His Dad Built The Karol G Museum

18:55 Self Taught, No Film School

23:26 Trippie Redd's First 100K Video

24:32 Roddy Ricch's The Box, Nobody Asked

28:04 You Have To Be Your Own Agent

29:53 The Box Dropped, Then Lockdown

37:16 Lil Nas X's Industry Baby Shower Scene

41:36 SZA's Kill Bill Was An Accident

43:35 Doja Cat's Streets And Blacking Out

45:44 Why His Treatments Got Simpler

50:22 SZA And Lisa Shot In One Day

57:54 Spielberg, Fincher And Precision

1:02:49 Inside Ariana Grande's World

1:05:48 We Can't Be Friends And Eternal Sunshine

1:11:54 Creative Directing Ariana's Tour

1:16:36 20,000 People Lose It

1:20:06 Winning Video Of The Year At The VMAs

1:25:06 Advice For Up And Coming Directors

1:32:42 Old Spice, Marshmello And Commercials

1:37:18 Chasing The First Feature

1:45:25 Stop Forcing The Timeline

1:50:10 McConaughey's Oscar Speech Lesson

1:57:40 Dinner With His Grandparents

 

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A $750,000 horror movie just beat Hollywood at its own game. In this episode, I break down how two creator-made films, Obsession and Backrooms, each crossed $200 million on micro budgets, and why that quietly rewrote the rules of the entire film industry. Curry Barker built an audience on YouTube first, then made Obsession for the fans he already had, and Kane Parsons turned an internet horror phenomenon into a real theatrical event before he was old enough to rent a car.

 

I use both to make the case that the old gatekept Hollywood pipeline is dying. You can prove the concept first, build the audience first, and let the audience tell the industry what to pay attention to. I get into why craft and taste beat budget, why horror is the great equalizer for new filmmakers, the honest reality that these breakout stories are rare, and the one move every creator still has to make. You don't need permission, a studio, or millions of dollars anymore. You need a good idea, taste, and the guts to go make your damn film.

 

00:00 Introduction

02:37 Two $200M Movies on Micro Budgets

03:23 Reintroducing Myself

04:04 Why Hollywood Might Be Better Now

05:35 Curry Barker and the YouTube Model

08:48 Stop Putting Pressure on One Idea

09:32 The Excuses We Make as Creators

12:03 The Insane Numbers Behind Obsession

13:34 We Spend Too Much Time Waiting

14:25 The Audience Doesn't Care How You Got There

16:11 Make Movies That Feel Alive

18:22 Kane Parsons and the Anti-AI Argument

20:11 The Hard Truth and the New Path

22:40 The Internet Is the New Film Festival

24:41 A New Pipeline and Horror as the Equalizer

26:26 Go Make Your Damn Film

 

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Sebastien built SLAPS, a creative agency for some of the biggest brands in the world, with no design degree, no advertising background, and no industry connections. He started by cold emailing strangers, Googling what a branding agency even does, and selling a $5K identity to a local Indian restaurant.

Now SLAPS works with brands like Nike, Oakley, Wingstop, and Under Armour. In this conversation, Sebastien breaks down the real agency game: why sales is an art form, why you should never sell services, and why brands pay more for vision. This is the story of building taste, selling ideas, and turning zero connections into a world-class creative agency.

This is Ourselves with Sebastien Vandecasteele.

 

00:00 Introduction

02:29 What SLAPS Does as a Creative Agency

03:54 The Wingstop Mango Habanero Campaign

06:35 How Social Media Rewrote the Agency Game

07:48 SLAPS vs Traditional Agencies (Wieden+Kennedy, 72andSunny)

12:36 Production: In-House vs Outsourcing

13:56 Starting With Zero Creative Background

16:00 Why Sales Is the Real Art Form

17:42 Lessons From a Year in a Call Center

18:10 Discovering Creative Direction by Accident

20:04 Cold Emailing Strangers to Land Brands

21:11 The First $5K Client (an Indian Restaurant)

23:28 Why You Sell Vision, Not Services

26:42 The Sales Exercise & Why Listeners Win

29:42 How to Actually Get a Brand's Attention

30:22 LinkedIn as a Creative Goldmine

32:07 Breaking Tension With GIFs in Cold Emails

37:33 The Brutal Reality of Unpaid Pitches

39:26 The 6-Month Music Video Pitch From Hell

42:08 Building a Voice So People Come to You

47:56 Inside the SLAPS Team

49:11 Working With His Wife at the Agency

50:46 How Creative Directors, Art Directors & Copywriters Work

53:15 Building a Global Agency Out of Barcelona

54:46 Running Ads for Brand Awareness

58:28 The Mistake of Trying to Do Everything

01:01:11 Handling High-Pressure Clients & Celebrities

01:04:31 What Big Budgets Actually Pay For

01:07:13 AI, Creative Jobs & the Renaissance of Craft

01:14:18 Pivoting SLAPS Into a Strategy-First Agency

01:16:08 Project 2027 & the AI Endgame

01:18:55 Favorite SLAPS Projects (HelloFresh, Wingstop, Oakley)

01:21:46 Living Between Amsterdam, New York & LA

01:24:18 Surfing Through Burnout

01:25:30 Building a Business With Your Wife

01:27:31 The Hustle Years vs The Balance Years

01:28:35 The DISC Sales Framework Every Creative Needs

01:32:48 Why Creative Is the Hardest Industry to Sell In

01:38:34 The Card Question: Most Meaningful Feedback

01:41:24 Closing Tradition

 

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Most of what you've been told about being a content creator is a lie. Sooraj Saxena spent years learning that the hard way.

In this conversation he reveals the testing pool TikTok uses before any video goes viral, why Mr. Beast openly admits his mental health is awful, why chasing another creator's blueprint guarantees you'll resent your own life, and the moment that made him walk away from a 5,000 person paying waitlist. If you're building anything online in 2026, this is required listening.

00:00 Content Is Science
01:51 Sooraj's biggest audience
03:21 His Original Chai videos
05:22 Brown Creator Representation
06:13 Childhood Performer Roots
10:47 Startup Videos Breakthrough
16:41 Sneaking Into Concerts
19:23 His Company Shakti And the TikTok Market Gap
32:58 Back to Brand Deals
33:22 Betting on a Portfolio
35:14 Being Ghosted From a Big Partnership
37:09 Gods Wake Up Call
40:24 His First Big 6 Figure Merch Year
48:20 How the Algorithm Can Penalize You
51:41 Why Brands Dont Reach Out
01:10:05 Creator Chaos Tradeoffs
01:14:01 Create for Joy Not Fame
01:16:12 Deinfluence Your Dreams
01:16:43 Having Four Million Followers But Broke
01:19:50 Stop Chasing Blueprints Like Mr Beast
01:23:48 No One Is Saving You
01:27:03 What To Do When Content Flops
01:30:49 AI and Human Resilience
01:35:49 Final Advice

 

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