Over the years through Parents With Questions, many of you have come to know me as the face of things.
But the truth is there has always been a co-founder quietly behind the scenes who rarely gets mentioned, and that’s my wife Fiona.
While I’ve been out the front speaking up for families and questioning broken systems, Fiona has been raising our three daughters, running her own architecture business and obsessing over one very practical question that most parents wrestle with every single day:
How do we raise healthy kids in a world where unhealthy has become completely normalised?
That’s what this new podcast conversation is about.
Because the reality is most parents already know many of the standard breakfast and lunchbox foods aren’t really working.
The sugary cereals.
The “healthy” breakfast drinks.
The processed snacks.
The endless convenience foods marketed directly at exhausted parents and hungry kids.
The problem isn’t that parents don’t care - in fact its quite the opposite.
The problem is that modern life is busy, rushed and overwhelming, and school mornings are often where good intentions fall apart.
And sadly, big food companies have leveraged that reality to their own advantage — marketing ultra-processed convenience foods directly into the chaos of modern family life, while an entire generation of kids is now experiencing historically high rates of obesity, metabolic dysfunction and chronic disease at increasingly younger ages.
In this conversation, Fiona shares:
* why so many kids today are overfed but undernourished,
* how food directly impacts focus, mood, behaviour and energy,
* why healthy fats and protein matter so much for growing brains,
* how schools and marketing have quietly normalised ultra-processed food,
* and most importantly, simple, proven hacks and tools that parents can adopt to begin changing their kids’ relationship with food without turning life upside down.
No perfection.
No guilt.
No extreme ideology.
Just practical shifts that actually work in real family life.
This is probably one of the most important parenting conversations we’ve had in a long time, and its one close to my heart as someone who has been championing kids health and connection to real food and farming for years now.
If you’ve ever looked at your child’s lunchbox, a supermarket aisle, or a chaotic school morning and quietly thought:
“There has to be a better way than this.”
Then this is worth a listen - and worth sharing with a friend or family member who you know could be feeling the same way.
Adam
PS: Fiona also shares the simple “30-second breakfast shift” that led her to create “Rock it Fuel” for our own girls after years of struggling with the school morning rush ourselves. Its literally a game changer for your kids’ focus, behaviour and energy every day, plus solves your school morning breakfast stress into the bargain :) You can try it for yourself here for under fifteen bucks for a week’s worth - make sure you let us know how it goes for you!
New Zealand