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The Business of Dance

Podcast The Business of Dance
MENINA FORTUNATO
Welcome to the 'Business of Dance' with your host Menina Fortunato. Tune in as we dive into insightful interviews with industry experts, sharing personal journe...

Available Episodes

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  • 56 - Aliya Janell: Going Viral with ½ Billion Views, Touring with Beyonce, Brand Deals, Recording Debut & Opening the Stu LA
    Episode Summary: Aliya Janell, a dancer, choreographer, and influencer who has made a major impact in the dance world. Known for her viral choreography videos, Aliya has worked with top artists like Beyoncé, Chris Brown, and Nicki Minaj. She takes us through her journey from a young hip hop dancer in L.A. to becoming an online sensation with millions of views on platforms like YouTube.  Aliya discusses her early days training at Millennium Dance Complex, her transition from dancer to choreographer, and how she overcame imposter syndrome. She also shares the importance of social media consistency, building a brand, and balancing creativity with business. Aliya talks about the highs and challenges of tour life, particularly with Beyoncé, and the importance of diversifying your career. From teaching to opening her own studio, Aliya Janell has truly expanded the definition of what it means to be a successful artist in the modern dance world. She offers valuable advice to aspiring dancers on how to navigate their careers, manage their personal lives, and embrace the journey with authenticity and confidence. Show Notes: (0:00) - Introduction to Aliya Janell: Dancer, Choreographer, and Dance Influencer (3:10) - Aliya’s Early Dance Journey: Starting at 5 Years Old (7:30) - Transitioning from Dance Hobby to Career: The Realization of Making Dance a Living (12:50) - Teaching & Choreography: Overcoming Imposter Syndrome and Finding Her Voice (18:30) - Going Viral: Level Up with 40 Million Views (22:00) - The Role of Social Media: From Posting to Collaborating with Celebrities (26:10) - Evolving into a Business: Managing Brand Deals and Developing the Entrepreneurial Side (33:30) - The Importance of Consistency and Strategy in Social Media (36:20) - Aliya’s Beyoncé Audition Experience: From the DM to the Stage (42:00) - The Reality of Tour Life: Balancing Career and Personal Life on the Road (47:30) - The Stew Los Angeles: Opening a Studio and Building a Creative Space (52:40) - Music Artist: Aliya’s New Path in Music and the Importance of Monetizing Content (57:20) - Managing Multiple Business Ventures: Advice for Aspiring Dancers with Diverse Interests (1:03:00) - Aliya’s Advice to Aspiring Dancers: Embracing the Journey, Staying True to Yourself, and Being a Good Person (1:08:30) - Final Words: Trusting Your Own Journey and the Power of a Supportive Team (1:12:00) - Q&A with Business of Dance Mentees: Questions on Balancing Career and Personal Life, Building Confidence, and More Biography: Aliya Janell is an LA based choreographer, dancer, and content creator. Since the viral success of her dance masterclasses in 2017, Aliya earned herself over 2 million followers on her social media. Making high energy, sexy, athletic choreography her signature she created her own brand Queens N Lettos. Since then, she’s choreographed and danced alongside artists like Beyoncé (Renaissance Tour), Nicki Minaj (Queen Album), Jennifer Lopez (It’s My Party Tour), and many more.  Understanding the importance of social media Aliya continued to grow her platforms and has landed partnerships with Gatorade, Fitbit, Shoedazzle, Coca Cola, Viacom and many more. As demand for her QNL classes grew around the world she’s found a new purpose to show dancers to “create their own” and be in the forefront of their own careers as Aliya did. Just this year, Aliya made the biggest move yet and opened up her very own dance studio with partner and celebrity choreographer, Chuck Maldonado. Even with all the accomplishments the past 8 years, Aliya is nowhere near done. Connect on Social Media: https://www.instagram.com/thealiyajanell https://www.youtube.com/@AliyaJanell https://www.tiktok.com/@therealaliyajanell Website https://thestulosangeles.com/
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  • 55 - Lucille DiCampli: Agent / Owner at LDC Artist Representation in New York
    Episode Summary: Lucille DiCampli, a distinguished talent agent with over three decades of experience in the dance industry. Lucille’s career journey began as a recreational dancer, encouraged by her father to pursue ballet. Her passion led her to Los Angeles, where she transitioned into agenting after realizing her natural ability to advocate for dancers and choreographers. Lucille shares how she helped shape the landscape for dancers’ rights, from working with unions and creating dancer contracts to co-founding the Dancers Alliance. Throughout the episode, Lucille provides valuable insights into the changing role of agents and the importance of building relationships within the industry. She reflects on her time with BBA, MSA, and now her own agency, Lucille DiCampli Artist Representation. Lucille discusses the evolution of the industry, from hardcopy photo submissions to virtual auditions, and emphasizes the significance of adapting to new trends while staying true to the essence of the profession. She also offers practical advice for aspiring dancers, including how to approach agents, the importance of doing homework, and understanding the different types of dance work available. Lucille highlights the significance of persistence, professionalism, and versatility in a dancer’s career, encouraging young artists to pursue various opportunities and continually hone their craft. Her passion for the business is evident, as she stresses that building long-term careers requires dedication and a collaborative approach between dancers and agents. Show Notes: (00:00) - Introduction to the podcast and guest, Lucille DiCampli (02:30) - Lucille’s journey from a recreational dancer to becoming an agent (06:00) - Transitioning into agenting: How Lucille began booking talent and advocating for dancers' rights (10:00) - The founding of Dancers Alliance and working with unions to improve contracts for dancers (14:30) - The evolution of the dance industry: From hardcopy photo submissions to virtual auditions (18:00) - Why relationship-building is key in the dance industry for long-term success (22:00) - What makes a dream client: Lucille’s criteria for dancers and choreographers she represents (27:00) - The importance of versatility: How to approach Broadway, film, and commercial dance opportunities (32:00) - Navigating the challenges of being a dancer and choreographer in a highly competitive industry (37:00) - Lucille’s advice for aspiring dancers: Building a career and doing your homework before signing with an agent (42:00) - Submitting to an agency: Tips on how to approach agents and what to include in your submission (47:00) - Final thoughts: Persistence, professionalism, and the future of the dance industry Biography: Lucille DiCampli Founder/Director With an agenting career that spans an impressive 3 decades, Lucille is one of the most influential agents in the professional dance world. She was originally with BBA on the West Coast and was the founder and director of McDonald Selznick Associates/New York Office for 10 years. Her choreography clients have worked on Broadway, television, film and recording artists tours and have earned countless Emmy and Tony nods. Lucille is passionate about and dedicated to focusing her energies on LDC Artist Representation’s super, and carefully curated, talent roster. Connect on Social Media:https://www.instagram.com/ldcartistrepresentation Website https://www.ldcartistrep.com
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  • 54 - Jonathan George: Mastering Personal Branding
    Episode Summary: Menina Fortunato interviews Jonathan George, CEO of Unleash Your Rockstar, a personal branding expert. Jonathan shares his journey from the music industry to becoming a branding specialist, helping clients gain over 150 million online followers. He emphasizes that talent alone isn’t enough; branding that talent is key to success. Jonathan provides valuable advice for dancers on using social media to build a personal brand. He encourages dancers to embrace vulnerability, showcasing both struggles and successes to connect with their audience. He also discusses the importance of authenticity and offers practical tips for creating content that reflects both personal and professional sides. The episode also explores the difference between personal and professional branding, with Jonathan stressing that personal branding is about who you are, while professional branding is about what you do. He wraps up with a success story of Harper Grace, who took ownership of her brand and transformed her career. This episode is perfect for dancers seeking to stand out and build a meaningful personal brand in the entertainment industry. Show Notes: (00:00) - Introduction to the podcast and guest, Jonathan George (02:30) - Jonathan's journey from winning Ed McMahon's Next Big Star to personal branding expert (06:00) - How identity struggles in the music industry shaped Jonathan’s career (11:30) - Why personal branding is crucial for dancers, beyond just talent (15:00) - Mistakes to avoid when establishing your personal brand (21:00) - Content strategy for dancers: showcasing both professional and personal sides (25:00) - Overcoming perfectionism: Embracing vulnerability in your content (30:00) - The power of vulnerability: How sharing struggles can connect with your audience (35:00) - The difference between personal and professional branding (40:00) - Success stories: Harper Grace’s journey from “world’s worst national anthem singer” to a country artist (46:00) - How dancers can reach out to brands and make meaningful connections (50:00) - Final advice for dancers: Step into your greatness and own your narrative (53:00) - How to connect with Jonathan George and learn more about his work (54:30) - Closing remarks and sign-off Biography: Jonathan George is the CEO of Unleash Your Rockstar® | Personal Brand Agency. His celebrity clients have amassed over 150 million online followers leading him to be dubbed “The Human Hitmaker.” As a specialist in positioning, packaging, and promoting authentic personal brands for success, he collaborates with Fortune 500 companies and travels the world as a sought-after speaker on the subject. Understanding the imperative need for every individual to cultivate and maintain a robust personal brand, particularly in the digital age, he authored the #1 International bestseller, "Unleash Your Rockstar | The Power of You Through Personal Branding."  In it, he guides you on a transformational journey to recognize your unique value and worth, position it to stand out, and package all that you are to succeed in both your personal and professional life. He believes, “Success is 20% talent. The other 80% is how you brand that talent to shine.” Connect on Social Media: https://www.instagram.com/jonathangeorgee https://www.facebook.com/JONATHANdGEORGE Webpage https://sociatap.com/UnleashYourRockstar/
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  • 53 - Christina Ricucci: 8x National Champion, Disney Star, YAGP
    Episode Summary: Christina Ricucci, a dynamic artist who blends singing, songwriting, acting, dancing, and choreography. Christina shares her journey from starting dance at age two to competing and training rigorously, achieving national titles, and landing performances featured in Disney projects. She reflects on how Lyme disease, diagnosed in her teenage years, drastically shifted her career, leading her to explore music and acting. This illness ultimately led to the release of her first self-written single, Ophelia, marking a creative milestone. Now teaching dance, choreographing, and producing music, Christina offers valuable advice for aspiring artists, highlighting the importance of adaptability, passion, and creative exploration. This episode is filled with insights for anyone navigating creative careers and personal transformation. Show Notes: (00:00) - Introduction to the podcast and guest, Christina Ricucci (02:00) - Christina's early start in dance and first performances (05:00) - Transition from dance to music and songwriting (08:30) - How Lyme disease impacted Christina’s career and forced a pivot (12:00) - Embracing other creative outlets: music, acting, and songwriting (15:30) - The current role of dance in Christina’s life: teaching and choreography (18:00) - Advice for young dancers exploring multiple creative avenues (22:00) - Q&A with Business of Dance mentees (40:00) - Christina recommends summer programs and intensives for dancers (44:00) - Reflecting on competitive dance and ballet training (49:00) - Christina shares memories from Showstoppers and other dance competitions (51:00) - Final thoughts from Christina on following your passion and embracing creativity (53:00) - Closing remarks and sign-off Biography: Christina Ricucci is an alternative singer-songwriter, actress, and dancer/choreographer based in Los Angeles, CA. She draws inspiration from life experiences, pain, love, happiness, poetry, and, of course, art, in her creative endeavors. As a dancer and choreographer, Christina has trained extensively in ballet, contemporary, jazz, lyrical, tap, hip hop, and musical theater. She has furthered her training at intensives with prestigious institutions such as The Juilliard School, Nederlands Dans Theater, Cedar Lake Contemporary Ballet, American Ballet Theater, Hubbard Street Dance, Complexions Contemporary Ballet, Martha Graham, Limon, and Batsheva/Gaga. Christina has choreographed award-winning pieces and has taught dance workshops and choreography across the country. Christina is an 8-time National Champion soloist and has toured the U.S. and Canada as a demonstrator with both the JUMP and NUVO Dance Conventions. She was awarded the prestigious National Title of “Best Dancer” from the Dance Awards, the Hope Award from YAGP, and was a Gold Medalist at the World Ballet Competition. She has also appeared on the covers of Dance Spirit magazine as their Cover Model Winner and Inside Dance magazine. Christina’s dance career led to her first acting job at age 12, when she was cast as a ballerina in a Disney project. After enduring several years of Lyme Disease treatment, she expanded her creative pursuits to include acting and music. She has won “Best Actress” awards at multiple film festivals. In 2019, Christina was the featured vocalist on Nowhere Near, an international award-winning soundtrack. Her music weaves dark pop with contemporary production, and her upcoming project includes the release of her first single, Ophelia, inspired by John Everett Millais’ painting based on Shakespeare’s Ophelia. The debut EP is expected to be released in late 2024. Connect on Social Media: https://www.instagram.com/christinaricucci https://www.facebook.com/christina.ricucci
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  • 52 - Shawn Byfield: (Hairspray, Bojangles, Blues Brothers 2000)
    Episode Summary: Shawn Byfield, an accomplished Canadian performer, choreographer, MC, and author. With an extensive career spanning film, television, and live performances, Shawn shares his personal journey, starting from a hyperactive child to becoming a seasoned dance professional. He recounts how his passion for dance ignited after watching the legendary Gregory Hines perform tap dance on television, leading him to pursue a diverse range of dance styles and eventually transition into the professional dance world. Shawn discusses the importance of creating your own opportunities, emphasizing how dancers should take initiative instead of waiting for their big break. He also dives into the lessons he’s learned from his experiences in the competitive dance world and how it shaped his artistic growth.  In addition, Shawn shares insights from his latest project, You Came to Slay, a workbook designed to help dancers boost their confidence through thought-provoking questions. The episode highlights the significance of embracing feedback, overcoming imposter syndrome, and setting big, meaningful goals to achieve success in the dance industry. Show Notes: (00:00) - Introduction to Shawn Byfield, performer, choreographer, MC, and author (03:00) - Early dance journey, inspired by Gregory Hines and discovering tap (10:00) - Competitive dance, growing through competitions and learning (12:30) - Going professional, deciding to pursue dance full-time (17:30) - Performing highlights, roles in Hairspray and Pixels (25:00) - Choreography career, winning a Dora Award for I Think I Can (30:00) - Becoming an MC, transitioning to MCing and energizing audiences (35:00) - You Came to Slay, a workbook to boost dancer confidence (42:00) - How to handle and grow from feedback (47:00) - Advice for multifaceted dancers, exploring different dance paths (52:00) - Overcoming imposter syndrome, staying true to passions (57:00) - The power of setting big career goals (01:02:00) - Final thoughts, building a sustainable and successful dance career Biography: Shawn Byfield, Canada's Favourite Emcee, Entertainment Coach, and Distinguished Award Recipient, and performer has left an indelible mark on the Canadian entertainment industry. As an acclaimed performer, Shawn's credits include memorable appearances in films like "COBU 3D" (2012), "Turn The Beat Around," "HAIRSPRAY," and "Blues Brothers 2000," showcasing his captivating on-screen presence. He has also graced the stage in productions such as "Taal," "Bojangles," "Confessions of a Teenage Drama Queen," "The Music Man," and "The Ladies Man," further solidifying his status as a versatile entertainer. Shawn's talents extend beyond the screen and stage, as he has lent his charisma to TV commercials for brands like Dentyne, Best Buy, The Bay, Got Milk, Rogers Video, McDonald's, Molson Canadian, and Joe Fresh, becoming a sought-after talent in the advertising world. Shawn has been featured in esteemed publications such as the Globe and Mail, Toronto Star, National Post, Now Magazine, Eye Weekly, Toronto Sun, and Canadian Living Magazine, offering valuable insights into the entertainment industry. In addition to his media presence, Shawn's engaging personality and wealth of knowledge have made him a frequent guest on popular television networks, including SLICE Network, Much Music, CBC's The National, Rogers TV, and Breakfast Television. His accomplishments include prestigious awards such as: Canada's DORA AWARD for Choreography (Canada's version of a Tony Award) and nominations for the GEMINI AWARDS and BLACK CANADIANS AWARDS. These accolades reflect his exceptional talent and industry recognition. Furthermore, Shawn Byfield is the author of the transformative NEW playbook, 'You Came To Slay!' This empowering guide goes beyond dance steps, offering a mental pass to unlock a dancer's true potential.  Connect on Social Media: https://www.instagram.com/shawnbyfield https://www.facebook.com/ShawnByfield
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About The Business of Dance

Welcome to the 'Business of Dance' with your host Menina Fortunato. Tune in as we dive into insightful interviews with industry experts, sharing personal journeys and career advice for aspiring pro dancers. This podcast is your key to turning your dance dreams into reality.
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