The Creator Spotlight Podcast

Maxie McCoy is an author, ghostwriter, and speech writer whose clients have landed Wall Street Journal bestsellers. In this episode, Maxie breaks down the business of ghostwriting, from how to get started and price your work, to building a newsletter a...

Matt Village and Maria Gharib are the editorial team behind Mindstream ( https://www.mindstream.news/ ), a daily AI-focussed newsletter with over 230,000 subscribers. In this episode they break down the editorial systems, consistency habits, and audien...

Macy Gilliam is a video producer and content creator at Morning Brew and the creator of Out There, a documentary series where she spends a day learning the world's most interesting jobs. In this episode, we walk through her production process, how she ...

Tyler Bainbridge is the founder of Perfectly Imperfect, a social magazine and app with 400,000+ users built to help people discover culture outside of algorithms. In this episode, we get into how he grew the platform from a free newsletter to a busines...

Matt Kiser is the creator and editor WTF Just Happened Today, a political news newsletter with over 200,000 subscribers built entirely on a pay-what-you-want membership model. In this episode Matt breaks down how he grew from zero to 100,000 subscribers in six months, the editorial philosophy behind curating the news every day for nine years, and the biggest mistakes he made along the way. Read the newsletter: https://www.creatorspotlight.com/profiles __ Matt Kiser Newsletter LinkedIn Bluesky GitHub __ Timestamps 00:00 Introducing Matt Kiser 01:18 Zero to 100k in six months 11:06 Building the skill of aggregation and curation 17:41 The death of objectivity 18:37 From 100k to 200k subscribers 20:36 Don’t hate the media, become the media 29:18 Transparency with the revenue model 35:40 The AI podcast controversy 46:46 Biggest mistakes and learning moments 50:23 A deeper connection with the audience