Ep. 113: How he makes $140k+ writing about video games ft. Stephen Totilo
02/06/2026 | 56 mins.
Stephen Totilo has spent 20 years reporting in the video game industry, working at MTV, Kotaku and Axios. Francis and Stephen discuss his recent transition to independent journalism and how he's built a stable and successful newsletter product, support...
Ep. 112: They have 2M+ followers, but they’re starting again ft. Martinez and Mu
26/05/2026 | 50 mins.
Rob Martinez and Julian Mu are independent food creators with a combined 2.1 million followers across YouTube, Instagram, and TikTok, and co-hosts of the YouTube channel 'Martinez and Mu'. They discuss how they built their channels, how they make money...
Ep. 111: He only makes 5 videos a year ft. Max Z Zavidow
19/05/2026 | 1h 4 mins.
Max Z Zavidow is a content creator who makes narrative "really short films" for TikTok and Instagram, including the Webby-winning video "Long Time." In this episode, he discusses his evolution from investment banking to stand-up comedy and vertical vid...
Ep. 110: The Facebook creator with 8 revenue streams ft. Todd Anderson
12/05/2026 | 46 mins.
Todd Anderson, the Turnip Vegan, is a food creator with over 3 million followers across platforms. In this episode we cover his journey from hobbyist to professional, how he monetizes with up to 8 revenue streams, and why Facebook is still his number o...
Ep. 109: How LinkedIn Groups and Newsletters Power an Online Education Business
05/05/2026 | 43 mins.
Natalie Peters is the founder and CEO of Sky Society, a community and career accelerator for women breaking into marketing. In this episode, Natalie breaks down how she grew Sky Society from two students to a waitlisted accelerator with over 100 studen...
Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.