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The Deeply Graphic Designcast - DGDC

Graphic Designers Nick Longo and Mikelle Morrison
The Deeply Graphic Designcast - DGDC
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  • Rebrand Process - Behind the Scenes of Branding
    In this episode, Mikelle takes us behind the scenes of a full brand transformation, sharing her process of reimagining a driving school and its companion app. Nick jumps in along the way as they discuss the balance between creativity and practicality, the challenges of working with real client needs, and the surprising role of authenticity in building something that lasts. You will also hear about the quirks of brainstorming, the impact of AI on the creative process, and even the science of a perfect coffee nap.Whether you are a designer looking to sharpen your process, a business owner thinking about your own rebrand, or simply curious about how an idea turns into a living brand, this episode gives you a front row seat to the real conversations and creative decisions that shape meaningful work.For more information on Wix Studio, go to:https://www.wixstudio.com🚀 Follow us on Instagram: https://www.instagram.com/dgdcpod/🚀 Explore more at: linktr.ee/dgdcpod🚀Our Shop: deeplygraphicgoods.printful.me#GraphicDesign #DesignPodcast #CreativeBusiness
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  • How to Hire a Creative - What every business owner (and designer) needs to know!
    Hiring a designer can feel overwhelming, whether you’re a small business owner taking the leap for the first time or a company ready to level up your brand. In this episode, we cut through the noise and walk you through how to hire a designer the right way. From spotting red flags and asking the right questions, to building trust and starting the relationship on the right foot, you’ll get practical advice that saves time, money, and headaches.And here’s the twist, while this episode is made for business owners, it’s equally valuable for designers. If you’re a creative, listening to what clients should be looking for is the ultimate playbook for sharpening your process, elevating how you present yourself, and becoming the designer people want to hire.Whether you’re searching for your next creative partner or striving to become that partner, this conversation has something for you.
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  • How She Built This! - The Next Level
    How She Built ThisA real look at creative entrepreneurshipOn this episode of The Next Level, Tom Lauro sits down with Ashley Burke, the creative force behind Steady Hand Cafe & Collective in Bradley Beach, NJ. What began as a mobile coffee cart soon evolved into a vibrant brick-and-mortar café, and a full expression of Ashley’s artistic vision, entrepreneurial spirit, and deep love for community.Ashley shares her early beginnings as a working artist and barista, and how those dual paths eventually merged into something bigger. She opens up about navigating the transition from side hustle to business ownership, the growing pains of scaling a creative idea, and the importance of trusting your gut, especially when you don’t have all the answers.They also explore how Steady Hand Cafe’s branding came to life through color, playfulness, and a childlike sense of wonder. But at its core, the café is a space built to uplift others, whether that’s through inclusive hiring, collaborating with local makers, or creating a culture where self-expression is always welcome.If you’ve ever wondered what it really takes to build something meaningful from scratch, or how to stay creatively fueled while doing it, this conversation delivers.Key Takeaways:Ashley Burke is the founder of Steady Hand Cafe, which began as a creative side project.Her background in art and design heavily influenced the cafe’s branding and aesthetic.The cafe stands out for its colorful, playful identity and unique flavor profilesInclusivity, collaboration, and community support are foundational to the business.Ashley shares advice on pivoting with purpose, embracing uncertainty, and growing sustainably.She encourages creatives to trust their instincts, lead with heart, and build with intention.Steady Hand is more than a coffee shop, it’s a living, breathing creative collective.https://www.steadyhandcollective.comhttps://www.instagram.com/steadyhandcafehttps://www.wixstudio.com
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  • The Cracker Barrel Rebrand Backlash
    Iconic to Ironic Cracker Barrel just dropped their iconic logo—and designers are not okay.In this episode of The Deeply Graphic Design Cast, we unpack the massive rebrand, the rise of minimalist “debranding,” and why legacy brands are trading story for simplicity. What are we losing in the name of flexibility and scale? And more importantly—how can you avoid the same mistakes?Whether you’re a freelance designer, art director, or just a branding geek—this episode gives you a full playbook for navigating high-stakes rebrands without killing what makes a brand special.👀 Topics Covered:• Cracker Barrel’s controversial new logo• Why so many brands are “debranding”• The emotional cost of losing legacy• When minimalism works—and when it doesn’t• A step-by-step rebrand checklist for designers🎯 Your Rebrand Survival Kit: [link to downloadable PDF or checklist]💬 Let us know in the comments: What’s your take on the new Cracker Barrel logo? Is this evolution—or erasure?Link to the Checklist:https://www.dropbox.com/scl/fi/760ssvtaun7q4mt2ywotl/Legacy_Rebrand_Survival_Checklist.pdf?rlkey=f21m3xgyjwmkof4dwfhgfaovr&dl=1#CrackerBarrel #Rebrand #DesignPodcast #LogoDesign #BrandingTips #Minimalism #DesignFails #DGDC #DeeplyGraphicDesignCast #DesignCommunity
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  • Turning doubt into creative fuel with Rob Bedford
    🎙️ Rise Without PermissionTurning doubt into creative fuel with Rob BedfordIn this episode, we sit down with designer and creative strategist Rob Bedford to unpack what it really means to be an underdog—and how that label can become your ultimate advantage. From being overlooked to outworking everyone in the room, Rob shares the moments that shaped his mindset and how carving his own path gave him the freedom to break the rules and rewrite the playbook.We talk about staying hungry, being underestimated, and why not coming from the “establishment” might be the best gift you’re ever given. Whether you’ve felt like an outsider, been counted out, or just needed a reminder that you don’t need permission to rise—this episode is for you.Call to Action: What part of your creative journey are you still waiting for permission to own?Connect with Rob:www.juiced.studiowww.juiced.supplyFor more info on Wix Studio:www.wixstudio.com
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About The Deeply Graphic Designcast - DGDC

The Deeply Graphic Designcast: Where Creatives Level Up! Hosted by Nick Longo and Mikelle Morrison, this dynamic duo dives into bold ideas, behind-the-scenes insights, and real-world advice to inspire designers, artists, and makers. Don't miss our first series, The Next Level with Tom Lauro. Tune in for the stories, tips, and fresh perspectives that’ll spark your next big creative move!
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