Every two weeks, wehorse team member Danielle Crowell sits down with trainers, industry experts, and horse people from all over the world to talk about everythi...
#69 How horse trainers can work less and make more profit with Baylee Summer
Baylee Summer is a marketing and business strategist expert, dedicated to helping the equestrian industry. She works with ethical horse trainers and helps them create, launch, and sell out online programs, so they can work less while making more profit and impact. Her goal is to help them create profitable businesses by leveraging social media.
In this episode, we discuss what horse trainers are missing with their marketing, why leaving social media or outsourcing it to someone else isn’t always a good idea, why large followings aren’t important, what to do when you don’t know what to post, and so much more.
PS: Baylee created a FREE download for you to kickstart your 2025 social media marketing! Download it here: https://baylee-summer.mykajabi.com/ultimate-guide-to-social-media-marketing
Connect with Baylee:
Instagram: https://www.instagram.com/bayleejoysummer/
Baylee’s coaching program, Ethical Trainer Alchemy: https://baylee-summer.mykajabi.com/eta-609553a3-5234-4d1e-a2bb-8c746f04010b
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1:00:04
#68 The Importance of Saddle Fit for Horse AND Rider with Jochen Schleese
Jochen Schleese, the founder of the internationally recognized saddle company, Schleese.
Jochen is a former member of the German young rider’s 3-Day Event team, and qualified for the European Championships in 1984. Unfortunately, he had to retire his horse due to lameness, which abruptly ended his riding career. Years later, through research Jochen discovered his horse’s lameness was caused by damage to the scapular cartilage from an ill-fitting saddle. This was the catalyst for Jochen’s life-long mission to prevent saddle related damage for all horses.
In 1985, Jochen became a certified Master Saddler, and throughout his work, he later discovered that many female riders struggle with pain and health issues from riding in saddles designed for male riders (due to pelvic and anatomical differences).
Now, Schleese Saddlery Service is the world leader in anatomically appropriate saddles, which can be fit and adjusted according to the biomechanics of movement and the development of the horse, through personal on-site or online saddle fit evaluations.
Connect with Schleese:
Website: https://schleese.com/
Saddlefit 4 Life: https://saddlefit4lifeacademy.com/
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1:12:51
#67 Classic with Cathrine Laudrup-Dufour: From Athlete to Icon
This is a replay of our classic episode, originally recorded and aired in late 2022. Christian Kroeber, wehorse CEO, traveled to Denmark to interview the dressage superstar in person.
Cathrine Laudrup-Dufour is a Danish dressage rider who is currently ranked 2nd and 3rd in the world, as of July 2022. Cathrine is an olympic athlete, having competed in 2016 at Rio and 2021 at Tokyo, and she won double individual silver as well as helped her team win gold at the 2022 World Dressage Championships in Herning, Denmark.
But apart from her career success, Cathrine embodies much of what the dressage world wants in a champion - her riding skills, love and understanding of her equestrian partners that led her to become one of the world’s best.
Connect with Cathrine on Instagram: https://www.instagram.com/cathrinedufour/
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1:02:27
#66 Start with The Love of The Horse with Noor Slaoui
Noor Slaoui is the first rider to represent Morocco in Olympic eventing as well as the first person from the Middle East and North Africa to compete in Olympic eventing.
She started riding when she was very young, riding mules through the mountains of Morocco with her family. As a teenager, Noor attended the École Nationale d'Equitation de Saumur in France. It was here that she developed her riding skills as well as trained to be a groom.
Noor’s success in the saddle could be accredited to her focus outside of the saddle, while caring for the horses on a daily basis. She has said that a partnership with a horse just doesn't happen when you ride it; it happens when you're on the floor.
We’re going to be discussing everything from the lessons she learned from grooming, the connection she has with her horse, her journey to the Olympics, and so much more. Let’s dive in!
Connect with Noor:
Instagram: https://www.instagram.com/noor_slaoui_eventing/
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27:35
#65 Un-Natural Horsemanship with Chiara Poscente and Zak Maytum
Chiara Poscente is a Mindful Horsemanship Coach, Horse and Rider Biomechanics Trainer, and BTMM Rider Pillars Apprentice Instructor. Zak Maytum is a Mindful Horsemanship Coach, Equine Behavior Specialist, and Innovative Traditional Western Saddle Maker. Together they have founded Un-Natural Horsemanship.
Un-Natural Horsemanship is not a method, doctrine, or school. It is an Idea: Both horse and human can be equally valued and worthy parts of a balanced partnership. The highest goal is to find a good feeling for ourselves and for our horses. Beyond that, it can be fun to see how far we can carry it together.
Un-Natural Horsemanship strives to honor the minds, hearts and bodies of both ourselves and our equine companions to the best of our ability and we wish to help ourselves and others find a way of existing with and without horses that negates the need for a set of orchestrated steps to achieve a pre-determined out-come. When the “how” we do everything leads us to a good feeling, the “what” we do just seems to show up.
On this episode, we discuss how Un-Natural Horsemanship came to be, as well as biomechanics, behaviour, and mindful horsemanship.
Connect with Chiara & Zak:
Website: https://www.un-naturalhorsemanship.com/
Instagram: https://www.instagram.com/unnaturalhorsemanship/
Facebook: https://www.facebook.com/insightequine
Every two weeks, wehorse team member Danielle Crowell sits down with trainers, industry experts, and horse people from all over the world to talk about everything related to horses and the equine industry so we can learn and do better as horse-first equestrians.
New Zealand