The You Project

The psychology of value, or perhaps more accurately ‘perceived value’ has been a curiosity of mine for years. Why would somebody pay $10,000 for a handbag? Is it 50 times better than the $200 handbag? Why would somebody happily pay $500 for a training session (it’s more common than you think) but complain about a $7 coffee? Why would somebody pay $1 million for a car that does pretty much the same thing as $50,000 car? And costs 40 grand for a service! Why does art from a world famous artist fail to sell for a tiny percentage of the actual price when it is placed in a context that people don’t expect to see it in? In this episode, Bobby and I explore all this and more. Enjoy.
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Wow this was interesting. In nine years of the podcast, we have never had a conversation about guilt. And this was an eye-opener. Dr Jennifer Reid is a board-certified psychiatrist, author and clinical assistant professor of psychiatry at the University of Pennsylvania. Columbia-educated and UCLA-trained, her work focuses particularly on women’s mental health, mood disorders and the psychology of guilt. She is the author of Guilt Free: Reclaiming Your Life from Unreasonable Expectations, which explores how perfectionism, over-responsibility and unrealistic expectations can turn guilt from a useful moral emotion into a chronic psychological burden. Enjoy.
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This was a highly informative, educational and eye-opening conversation with a brilliant woman who is a world leader in her field. Professor Jayashri Kulkarni AM is a psychiatrist, researcher and Professor of Psychiatry at Monash University, internationally recognised for her work in women’s mental health. A pioneer in psychoneuroendocrinology, her research explores how reproductive hormones influence the brain, mood and mental illness across menstruation, pregnancy, postpartum and menopause. With more than three decades in psychiatry, Jayashri has challenged traditional approaches to women’s mental health and helped reshape how biological, psychological and social factors are understood and treated.

HER Centre Australia
Multidisciplinary Alfred Psychiatry Research Centre (MAPrc)
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This episode with Tiff and Bobby was another unfiltered, unplanned, hold onto your seat, dive into the human experience. If you’re not partial to the freestyle ramble don’t listen to this.
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Dr. Olivia Ong is a Melbourne-based rehabilitation and pain medicine physician, author and speaker whose personal story has profoundly shaped her career. In 2008, while working as a young doctor, Olivia was struck by a car in a hospital car park, sustaining a spinal cord injury that left her paraplegic. Told she may never walk again, she underwent years of rehabilitation, including treatment in the United States, eventually regaining the ability to walk and returning to medicine. Today, Olivia combines clinical expertise and lived experience to explore chronic pain, resilience, burnout, self-compassion and recovery. Her memoir, Back on My Feet, was published in 2026. This was interesting, inspiring and funny. Loved it.
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