In this episode of Beauty Bytes, Dr. Kay sits down with transformative business coach and launch strategist Epic Aprille Franks to decode the future of content marketing. With a background in managing eight-figure portfolios and helping thousands of entrepreneurs build profitable brands, Aprille explains why the digital landscape has shifted from "social media" to "interest-based media," requiring a fresh approach to how we connect with audiences . Together, they dismantle the overwhelm of daily posting by introducing the "Batch 14-27" protocol and exploring the power of "Cred Clips"—short B-roll videos that build authority without requiring you to speak on camera .
The conversation dives deep into the technical side of modern marketing, revealing why hashtags are dead on Instagram and how to pivot toward an SEO-driven strategy using keywords and AI tools like Claude, Hedra, and Kling . Beyond the tactics, Epic Aprille shares profound insights on the entrepreneur's mindset, advocating for intentional abundance and the concept that women must "rest to work" rather than treating rest as a reward. Aprille also shares details about her upcoming event, Marketing School Live, taking place in Atlanta this April; you can follow her journey and get updates on Instagram at @EpicAprille .
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783: No Hair Loss November: How to Grow Your Hair Follicles
Red Light Therapy, PRP, Balanced Diet, Stem Cell Injections - Join us in this week's Five Minute Friday where we discuss the hair growth cycle and different methods we can use to avoid hair loss! Some of these methods include taking supplements such as biotin and collagen peptides, along with maintaining a balanced diet that is high in iron and protein. Hairstyles, heat application, and excessive bleaching are factors that can effect hair growth as well. Tune in to learn more!
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782: Resilience, Business Mastery, and the Future of Aesthetic Longevity with Dr. Felix Bertram
Join me for an inspiring conversation with Dr. Felix Bertram, a Swiss dermatologist and entrepreneur who turned a near-fatal motorcycle accident at age 19 into a driving force for resilience and success . We dive deep into the business of aesthetics, where Felix explains why he built the Skinmed brand rather than a personal clinic to allow for true scaling and why practices must avoid the "squeezed middle"—either staying small and profitable or scaling large enough for C-level infrastructure . We also explore the shifting trends in Europe, specifically "filler fatigue" and the pivot toward biostimulation, and discuss the gender divide in longevity, where men prioritize performance while women focus on hormonal health .
Guest Information: Dr. Felix Bertram is the founder of Skinmed and a serial entrepreneur. You can find him on Instagram @drfelixbertram and learn more about his clinics at skinmed.ch.
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781: Turkey Neck November: How to Avoid Platysmal Bands, Crepey Skin, and Sagging
Flashback to this popular topic from the last Thanksgiving! On this week’s episode of Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon, I am talking all about the Turkey Neck! Thanks to Botox and fillers, our faces can now look younger than ever, but the neck is a different story. The neck is such an under-appreciated part of the body, and you need to look after it as much as you look after your face. Keep listening as I explain why the neck is so important, along with treatments you can receive to prevent it from sagging.
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780: Mitochondrial Health, Peptide Protocols, and The Truth About NAD+ with Dr. Elizabeth Yurth
In this power-packed episode, I sit down with longevity expert Dr. Elizabeth Yurth to dismantle popular biohacking trends and get down to the cellular root of aging. We dive deep into why mitochondrial dysfunction is often the culprit behind chronic fatigue—especially post-viral exposure—and Dr. Yurth walks me through her safety-first "replacement strategy" for cycling peptides like Thymosin Alpha-1, BPC-157, and GHK-Cu to restore what we naturally lose with age . We also have a critical conversation about the NAD+ craze, where I learn why filling the "bucket" with infusions might be fueling inflammation if we don't block the leaks first using compounds like Apigenin . Finally, we explore the game-changing role of plasmalogens for insulating our nerves against brain fog and why we are moving away from Metformin to protect our muscle gains .
Guest Information: Dr. Elizabeth Yurth is the Medical Director of the Boulder Longevity Institute. You can find her educational resources at bli.academy and on Instagram @DrYurth.
About Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™
The hot new location for all your beauty needs. Learn how to stay beautiful on the inside and out with advice from Kay Durairaj, MD, a top plastic surgeon from Los Angeles, California. This podcast will feature the inside scoop on trends in plastic surgery, botox, fillers, beauty, and wellness. Guest stars will include influencers, entrepreneurs, and other top plastic surgeons across the country. Stay tuned for Beauty Bytes, and follow us on Instagram @beautybydrkay.
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