Thanksgiving weekend saw some impressive numbers from Zootopia 2 around the globe. Lauren Greene joins us from the UK to examine the audience that turned out for Zootopia 2 and what marketing opportunities it presents for exhibitors, before we turn our eyes to Five Nights at Freddy's 2.Topics and times:Thanksgiving weekend box office overview - 0:59Zootopia 2 box office breakdown - 1:52Zootopia 2 audience analysis - 4:55Zootopia 2 marketing opportunities - 5:45Box office roundup - 9:13Hamnet impressions - 10:39Five Nights at Freddy's 2 pre-sales tracking - 12:34Five Nights at Freddy's 2 pre-release audience - 14:18Five Nights at Freddy's 2 marketing opportunities - 15:56Next week - 19:46Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
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Wicked: For Good and the road to Thanksgiving
Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.Topics and times:Wicked: For Good opening weekend - 0:14Wicked: For Good global box office breakdown - 1:31Wicked: For Good in-depth audience analysis - 3:34Wicked: For Good audience and critical reception - 5:51Marketing opportunities for Wicked: For Good - 7:29Zootopia 2 pre-sales and audience comparisons - 8:22Next week - 12:54Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
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Now You See Me, Running Man, and Wicked pre-sales
With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens.Topics and times:Box office overview - 0:31Now You See Me: Now You Don't box office performance - 1:51Now You See Me: Now You Don't audience analysis - 2:40Running Man box office performance - 6:07Running Man audience analysis - 6:58Upcoming releases and Wicked: For Good pre-sales - 9:44Wicked: For Good pre-sales audience - 10:30Wicked: For Good marketing recommendations - 12:53Rental Family audience and marketing - 13:37Next week - 15:28Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
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Predator: Badlands, pre-sales, and marketing opportunities
With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.Topics and times:Predator: Badlands box office performance vs predictions - 0:49Predator: Badlands audience analysis - 1:46Marketing opportunities of Badlands' week two - 3:28Pre-sales for The Running Man - 5:24Pre-sales for Now You See Me: Now You Don't - 6:06Combined pre-sales audiences and marketing opportunities - 7:20Next week - 10:31Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
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A brutal Halloween weekend, and Predator previews
With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the Screens.Topics and times:Back from AIMC - 0:18Box office overview - 2:29Bugonia box office and audience breakdown - 4:12Upcoming titles - 7:18Predator: Badlands pre-sales - 8:13Predator: Badlands pre-sales audience analysis - 8:52Predator: Badlands marketing opportunities - 10:43Next week - 11:29Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience.
Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!
New Zealand