Behind the Screens

A range of new titles hit the big screen this weekend with impressive results. Matthew and Simon take us through the box office, audience analysis, and marketing opportunities for Send Help, Iron Lung from Markiplier, and more on this packed episode of Behind the Screens.

Topics and times:
Weekend box office overview - 0:40

Send Help international box office results - 2:16

Send Help audience analysis - 3:09

Iron Lung international box office results - 4:48

Iron Lung audience analysis - 5:48

Melania box office and reception - 7:43

Melania audience analysis - 8:46

The Strangers: Chapter 3 pre-sales and audiences - 10:12

Solo Mio and marketing opportunities - 12:11

Next week - 14:46

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Chris Pratt returned to the big screen with Mercy this past weekend. While the box office was quietened in the US due to storms, Matthew and Simon have a lot of pre-sales data to dig into between upcoming titles Iron Lung, Send Help, and Shelter this week Behind the Screens.

Topics and times:
Winter storm impact on the US box office - 0:30

Weekend box office results - 1:34

Mercy audience analysis - 2:54

Next week; Iron Lung, Send Help, Shelter - 6:36

Iron Lung pre-sales performance and promotion - 7:13

Iron Lung pre-sales audience comparisons and marketing impact - 7:58

Send Help pre-sales tracking - 11:57

Send Help pre-sales audience comparisons - 12:51

Shelter pre-sales audience - 14:27

Next week - 16:00

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With 28 Years Later: The Bone Temple underperforming at the box office this week, Matthew and Simon are digging into the audiences and comparisons to the previous instalment to find out why, and what opportunities marketers may have to boost the title's performance. Mercy pre-sales give us a look ahead to Chris Pratt's next big screen outing here on Behind the Screens.

Topics and times:
Netflix news from the trades - 0:26

Small-screen plotting and the erosion of attention - 2:37

Weekend box office overview - 4:57

28 Years Later: The Bone Temple international box office breakdown - 6:34

28 Years Later: The Bone Temple marketing and reception - 7:26

28 Years Later: The Bone Temple audience analysis and marketing opportunities - 8:45

Mercy pre-sales comparisons and impressions - 12:14

Mercy pre-sales audience - 13:09

Next week - 14:45

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Two new titles hit the big screen this weekend. With Primate and Greenland 2: Migration in the open, our hosts are analysing the box office, audiences, and marketing opportunities for both movies. Join us Behind the Screens for the latest insights from this past weekend, as well as pre-sales previews to see how 28 Years Later: The Bone Temple is shaping up.

Topics and times:
Anaconda 2 and The Housemaid impressions - 1:00

Box office overview - 3:24

Primate audience analysis - 4:27

Primate marketing opportunities - 6:55

Greenland 2: Migration box office and audience - 7:50

Pre-sales for 28 Years Later: The Bone Temple - 10:42

Next week - 12:38

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

A new year means a brand new season of Behind the Screens, starting off with the final box office look across the year for 2025. Avatar: Fire and Ash continues to make that holiday period shine, and we dig into the pre-sales tracking and audiences for upcoming titles Primate and Greenland 2: Migration. Join us Behind the Screens for an exciting new year of insights.

Topics and times:
Holiday season box office and 2025 overview - 0:42

The opportunities in cinema in 2026 - 2:25

Box office updates: Avatar Fire and Ash - 4:51

Box office updates: Zootopia 2 - 5:45

Box office updates: The Housemaid, Marty Supreme, Anaconda 2 - 6:22

Primate pre-sales comparisons and tracking - 7:34

Primate pre-sales audience analysis - 8:53

Greenland 2: Migration pre-sales comparisons and audiences - 10:14

Next week - 12:38

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram