Speed Tip: Supercharge Your 'Advertise With Us' Page
In this quick-hit episode, Jim shares a fast and effective way to improve your radio station’s “Advertise With Us” page. If potential advertisers are clicking the link, your page should be doing more than just collecting names—it should sell the value of your station.Learn how to:Present your value up frontUse strong calls-to-actionBuild trust with local examplesPromote the page across your siteDon’t let your website miss easy revenue opportunities.Get more show notes at https://www.skyrocketradio.com/182Subscribe to Better Radio Websites for more actionable tips to boost your station’s digital presence.This episode is powered by Skyrocket Radio—building better radio websites and mobile apps every day: https://www.skyrocketradio.com.
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3:04
Our 5 Core Beliefs for a Better Radio Station Online Presence
In this episode:We’re outlining the five fundamental principles that drive everything we teach and recommend at Skyrocket Radio. If you learn anything from our blog or podcast, we hope it's these core beliefs:Treat Your Website Like a Core Part of Your Station: It's your 24/7 digital brand extension.Commit to Consistent, Local Content Creation: Regular, local updates build loyalty and drive SEO.Own Your Mobile Presence: Have a branded app that directly connects with your audience.Prioritize Monetization at Every Digital Touchpoint: Your website and app should generate revenue like your on-air programming.Keep Technology Updated and User-Friendly: Ensure your website and app are fast, mobile-friendly, and current.For in-depth show notes and helpful links, visit: skyrocketradio.com/181Need help making your website a hub for engagement and revenue? Reach out to us at skyrocketradio.com.
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13:42
Why Every Website Post Is a Competition
Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're leaving traffic, influence, and ad dollars on the table.In this episode, we cover key ways to ensure your station’s content outranks the competition in search results:- Research keywords based on real search intent - Use clean, optimized URLs and breadcrumbs - Add schema markup for better visibility in Google News - Link to related internal and external content - Optimize image size, names, and metadata - Monitor how your content ranks compared to local competitors - Turn SEO wins into ad sales opportunities **Bonus Tips:** - Use SEO plugins (like Yoast or Rank Math) to improve every post - Make sure your *Contact* and *Advertise With Us* pages are SEO-friendly and easily found by local advertisers📍 For more in-depth show notes, visit: https://www.skyrocketradio.com/180. 🚀 Need help getting more from your radio station website? Reach out at https://www.skyrocketradio.com.
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18:15
5 Reasons Your Station Site Isn’t Driving Traffic and Sales
In this episode, we dive into one of the biggest challenges radio stations face: turning their websites into real revenue generators. A well-managed station site can be your strongest sales tool, listener destination, and community hub, but too often it’s overlooked or treated as an afterthought.We’ll explore common pitfalls—like a lack of emphasis, stale content, and underutilized on-air promotion—and map out practical steps to fix each one. If your station website feels more like an online ghost town than a thriving digital brand, this conversation is for you.Key PointsPrioritize Sales: Make your website a central piece of your revenue strategy—beyond just a “listen live” button.On-Air Promotion: Use your powerful broadcast reach to consistently tease content and drive listeners to your site.Fresh Content Matters: Regularly update your site with engaging articles, show recaps, and event info to keep visitors coming back.Sales Team Buy-In: Train and motivate your sales reps on digital offerings—showing them why online inventory is just as valuable as on-air spots.Track What Works: Use metrics to see what resonates most with your audience and advertisers, then double down on it.Why It MattersWhen you treat your website like an extension of your on-air programming—complete with fresh, compelling content and real promotion—it not only boosts traffic and listener engagement, it also opens the door to more sales opportunities.Next StepsMore Show Notes: Visit SkyrocketRadio.com/179 for a detailed breakdown and additional resources.Need Help? If you’re ready to upgrade your station website into a true revenue machine, reach out at SkyrocketRadio.com. We’ll help you make your online platform work as hard as your on-air signal.
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15:36
How to Solve Common Station Website Frustrations
Your website is critical for keeping listeners engaged and informed. Unfortunately, many radio station websites still rely on outdated features that drive visitors away. In this episode, we’ll introduce five of the top offenders you should remove from your station’s site right now—along with some easy, impactful fixes.Sneak Peek: 5 Outdated Website ElementsAuto-Playing AudioProblem: Surprises and annoys visitors.Cluttered, Messy DesignProblem: Overwhelms users and buries key calls-to-action.Too Many Pop-UpsProblem: Frustrates visitors and increases bounce rates.Overreliance on Stock/Generic PhotosProblem: Feels impersonal and repetitive.Obsolete Image SlidersProblem: Slows your site and rarely gets user engagement.Want to Know the Other 8?To discover the rest of the outdated features and how to fix them, visit skyrocketradio.com/178. If your station website needs a serious overhaul, we can help. Reach out to us at skyrocketradio.com.Thanks for ListeningStay tuned for more insights on keeping your radio station’s digital presence fresh, engaging, and effective!
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
New Zealand