PodcastsBusinessCourage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick
Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
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195 episodes

  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    You’re Not 'Just a Coach' You’re a Leader

    16/03/2026 | 23 mins.
    Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like?
    In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and step into a bigger relationship with their own lives. That’s a profound form of leadership — even if it’s quiet.
    We’ll explore a non-hierarchical model of leadership (that I learned from a horse!) and why self-employed coaches are in a particularly powerful leadership practice. I’ll also share a few ways you can experiment with embracing your leadership in grounded, practical ways.

    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    The Fall of the Coachfluencer with Lianne Raymond + Bridgette Boudreau

    08/03/2026 | 57 mins.
    Something a little different for you today!
    This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 
    21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluencer pyramid.
    As we see “gurus” being named in The Files, being sued, or hanging up their shingle, we chat about what this means for our work, our industry and for us as practitioners. Spoiler: it’s really bloody hopeful.
    Resources:
    Three OG Coaches Talking Shop (now hosted on Substack)
    Brene Brown NYT interview
    'Blowing The Whistle On Deepak Chopra, The Epstein Files, Cancel Culture, & Holding My Influencer Peers (& Myself) Accountable' by Dr Lissa Rankin
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    Operationalising Hope: what the Green Party win can teach us about successful launches

    02/03/2026 | 25 mins.
    What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully.
    If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a campaign. The most successful launches are rooted in your values and a bigger future that your clients actually want. 
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Join The Coaching Well for Group Supervision here
    Website: www.saspetherick.com | Instagram:  @saspetherick
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    The biggest obstacle between Great Coaches and Paying Clients

    22/02/2026 | 24 mins.
    There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. 
    In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself you need another qualification, or to lower your prices, or just secretly hoped being a great coach would mean you never had to “sell” - this one’s for you. 
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Join The Coaching Well for Group Supervision here
    Website: www.saspetherick.com | Instagram:  @saspetherick
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching

    16/02/2026 | 30 mins.
    Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! 
    I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do.
    I also talk about how to recognise when coaching isn’t the right container, and how your marketing and sales process can help you attract clients who are truly ripe for coaching. 
    ***
    Join The Coaching Well for Group Supervision here
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Apply now for Ripen www.saspetherick.com/ripen 
    Website: www.saspetherick.com | Instagram:  @saspetherick

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About Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach.Hosted by Sas Petherick: Coach, Supervisor & Self-belief NerdI'm @saspetherick on the Gram - come say hello x
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