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Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick
Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
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208 episodes

  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    Behind the Scenes of a Group Coaching Programme Launch with Stephanie Mackinnon

    09/08/2026 | 39 mins.
    What actually happens when you launch your heart's work into the world? 
    We've all heard about the emotional rollercoaster of launching, but what if you designed this around the ways you naturally connect, promote your work in a values-led way, and allow yourself to be supported? 

    This is such a candid, joyful conversation about launching - with fab returning guest (and Ripen mentoring client), Stephanie McKinnon. 
    If you are carrying an idea that matters deeply, but still wondering - Who am I to do this? Will anybody want it? And can I bring it into the world without exhausting/abandoning myself in the process? - this episode is totally for you!
    Connect with Stephanie:
    Stephanie MacKinnon is a certified coach and community facilitator, dedicated to supporting people who give a shit as they navigate the tension between their values and the realities of living under late-stage capitalism. 
    For over 15 years, across community spaces and coaching rooms, she's created space for people to slow down, think clearly, and dream beyond this moment toward what could be.
    She supports artists, care workers, public servants, and ethical business owners — people who refuse to give up on a better future but also refuse to abandon themselves in the process. Having supported more than 100 clients over the years, she's now channelled that work into ROOTED, a leadership programme for people who want to ground in their values, resist the pressures of capitalism, and take small, steady steps toward a future they believe in.
    Find out more about Rooted
    Glimmers Podcast
    Stephanie on Instagram

    FREE TO YOU:
    🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    Self-belief Coaching Academy will open later this year - register your interest.
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick

    If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    How to Build a Boring Business (that makes expansion feel safe + doable)

    02/08/2026 | 28 mins.
    Does your business feel a bit noisy and complicated, with a collection of loosely related offers you’re constantly trying to market?
    Or maybe you're feeling overwhelmed by all the things you could be doing, so you aren’t doing very much at all?
    Perhaps you’re longing for a business that feels simpler, but there's also a lot of resistance to this - the spacious business we say we want can feel surprisingly unsafe...
    In this episode, I’m taking you behind the scenes of my very boring business (nb: this has been years in the making: let's massively shortcut this for you!).
    We are talking about the structure, the seasons and the self-belief involved in building your client-centred offer ecosystem that supports your people, your preferences, and the practice you are dreaming of.
    FREE TO YOU:
    🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    Self-belief Coaching Academy will open later this year - register your interest.
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick

    If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    The First Six Months of a Coaching Business with Laura Benad

    26/07/2026 | 32 mins.
    If you’re at the start of building your coaching practice (or perhaps still in pre-contemplation mode!), I know you’ll love this episode.
    I’m chatting with Laura Bernard, the Midlife Women’s Coach and a very fab human. Laura is building her practice while holding down her day job as a registered nurse and parenting two ace kids. She shares so generously about what her first six months in business have really involved: the wobbles, the visibility, the experimentation and the joy of finding work that feels like hers.
    If you’re wondering whether you can build a coaching practice alongside the rest of your life, this conversation will leave you feeling far less alone, and hopefully rather more possible.

    Get to know Laura here: 
    @laurabenadcoaching
    www.laurabenadcoaching.com
    Laura's Free Workshop: Five things HRT won't touch Tuesday 28th July 7pm UK time
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    Self-belief Coaching Academy will open later this year - register your interest.
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick

    If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    Signal + Noise: Five things coaches can stop paying attention to

    19/07/2026 | 29 mins.
    Anyone exhausted from the never-ending conveyor belt of advice about what coaches should be doing?! 
    Start a Substack. Build a funnel. Use this *one magical caoching tool*.
    I reckon instead of asking: “What else should I be doing?” we should start thinking about what it's safe to stop paying attention to.
    In this episode, I’m exploring five seductive distractions that can pull thoughtful coaches away from the work that actually matters, and how to tell the signal from the noise in your business and your coaching.
    Mentioned in this ep:
    🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    Self-belief Coaching Academy will open later this year - register your interest.
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick

    If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx
  • Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

    How to get brilliant at playing the business game

    12/07/2026 | 26 mins.
    I'm sharing the five questions I come back to whenever my own business feels wobbly, or when I'm supporting coaches inside Ripen. They're not quick fixes or growth hacks. They're the questions that help you understand what's actually happening in your business, so you can stop catastrophising, start paying attention, and focus your energy where it will make the biggest difference.
    Whether you're just getting started or you've been coaching for years, I hope this episode reminds you that building a business isn't about finding certainty. It's about becoming more adaptable. You don't need to have it all figured out. You just need to keep asking better questions.
    ***
    Apply now for Ripen www.saspetherick.com/ripen 
    Join The Coaching Well for Group Supervision here
    Self-belief Coaching Academy will open later this year - register your interest.
    FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here
    Website: www.saspetherick.com | Instagram:  @saspetherick

    If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx
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About Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach.Hosted by Sas Petherick: Coach, Supervisor & Self-belief NerdI'm @saspetherick on the Gram - come say hello x
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