290 Could This be a New Haircutting Service? With Frank Brormann
It’s very rare that a new tool for cutting hair enters the professional market. And those that do usually tend to fade away. But occasionally something piques the imagination of both the creatives and the business side of the industry as being creatively different and commercially beneficial. My guest today is Frank Brormann, a German hairdresser, salon owner and inventor of Calligraphy Cut, a new tool and a new way of working with hair. In today’s podcast, we will discuss: What exactly is the calligraphy cut? How it could potentially be a new cutting service to offer your clients The experience of being on Germany’s ‘Lions Den’ (Shark Tank), where he secured a million-euro investment. And lots more!IN THIS EPISODE: [01:20] Welcome to Frank Brormann [01:26] What exactly is Calligraphy Cut - a tool or a specific haircut? [02:21] The origin story - how flower stems inspired the Calligraphy Cut [05:08] The science behind the 21-degree angle and what makes it special [06:46] What hair problems does the Calligraphy Cut solve? [08:46] Using the Calligraphy Cut on different hair types and textures [10:42] Why the Calligraphy Cut is best used on wet hair [11:55] The client experience and financial impact on salons [14:43] The business model: subscription vs. purchase options [17:04] Frank's background and adoption rate in his own salon [19:23] How stylists initially react to the Calligraphy Cut [21:08] The experience of pitching on Germany's "Lion's Den" (Shark Tank) [25:09] How the TV appearance and investors transformed the business [29:27] Digital transformation of the Calligraphy Cut business [33:35] Final thoughts from Frank on embracing innovation Want MORE to help you GROW? 📚 Check out our Bestselling GROW Bookshttps://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time! Antony 👉 FOLLOW US!Instagram | Facebook | Website 👉 FOLLOW CALLIGRAPHY CUT UK!Instagram | Website 👉 FOLLOW CALLIGRAPHY CUT GERMANY!Instagram | Website
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289 Standing Behind the Chair is Where it All Comes Together.
In this week’s episode, I share a recent conversation I had with a Chicago-based stylist who is one of those rare people who is continually looking for those 1% improvements that separate good stylists from exceptional ones.I talk about why it’s essential that salon owners invest in training their team beyond just technical skills.Despite all the time, energy, and financial commitment you make as the salon owner, the real success of your business comes together when the stylist is standing behind the chair. That's where the magic either happens or not…As a salon owner, stop leaving the success of that interaction between client and stylist to chance. Instead, either invest in or develop your own comprehensive training programs that cover communication skills, client service, and the mindset needed for sustained success. IN THIS EPISODE: [00:00] Welcome and introduction[00:45] Introducing Rita and the Super Stylist course[01:49] Questions for salon owners about team training[03:33] Where the rubber meets the road: The critical client interaction[04:14] Introduction to Rita's story and my initial assumptions[05:14] The surprising reality of Rita's experience and mindset[05:58] Communication distinctions that matter with clients[06:49] Rita's approach to continuous improvement[07:47] What inspires me about stylists like Rita[08:51] Information about the Super Stylist course Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: The Online Super Stylist course 👉 FOLLOW US!Instagram | Facebook | Website
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9:38
288 Building a Luxury Salon Experience with Kirby Lago
In this episode, I sit down with Sydney-based salon owner and colourist Kirby Lago. I’ve had the pleasure of watching her grow her business from a small salon to a thriving luxury business five times the size. Kirby is a great example of combining the life of being a very active behind the chair hairdresser with being a true business visionary and being prepared to put in the hard work and personal sacrifices that go with it. In today’s podcast, we discuss:● How the modern salon of today is evolving● Salon design, branding, and creating an unforgettable client experience● How Kirby uses Instagram to grow her business and attract her ideal clients ● As well as finding the balance between family life and running a business And so much more! IN THIS EPISODE: [00:00] – Intro: Welcome and podcast growth updates [01:15] – Meet Kirby Lago: From small salon to luxury empire [02:35] – Salon design for a high-end experience [05:00] – The importance of branding and client perception [07:09] – The transition to a color-focused salon for profitability [10:28] – Why cutting skills are declining and how trends shape business [14:19] – Hair restoration and holistic hair health services [18:23] – Building the right team and outsourcing wisely [23:09] – Salon culture: Setting expectations and maintaining a positive team [25:50] – Why client experience is everything (and how to elevate yours) [27:57] – Marketing and personal branding: How Kirby became the face of her business [31:45] – Instagram strategy: The three content pillars that drive engagement [35:49] – Balancing personal life with business and social media presence [38:41] – Closing thoughts: Key takeaways for salon owners Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time! Antony 👉 FOLLOW US!Instagram | Facebook | Website 👉 FOLLOW PELO BY LAGO!Instagram | website 👉 FOLLOW KIRBY!Instagram
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287 How Do I Get More Clients?
One of the most common questions I get asked is: How do I get more clients? But is that really the right question? In this episode, I break down why simply chasing new clients isn’t always the answer and what you should be focusing on instead.We’ll dive into the importance of retention, how to track where your new clients are coming from, and what both stylists and salon owners can do to build a steady, sustainable client base. Whether you’re an owner or a stylist, this episode is packed with practical strategies to help you attract the right clients—and keep them coming back.IN THIS EPISODE: [00:00] – Intro & a quick favour: leave a review![02:00] – Is getting more clients really the right question? [04:00] – Why every business needs a steady flow of new clients [05:30] – How to track where your new clients are coming from [07:00] – Getting clear on your ideal client [08:00] – Who’s responsible for getting new clients—stylists or salon owners? [09:30] – The easiest way to grow your clientele (hint: referrals!) [11:00] – The client experience: Are you giving them a reason to return? [13:00] – The salon owner’s role in marketing and client growth [15:00] – The real challenge: keeping clients, not just getting them [17:00] – Understanding retention rates and what they tell you [20:00] – How tracking retention can improve your business decisions [22:00] – The bigger picture: building a salon where new clients come naturally [23:00] – Wrap-up & resources: Super Stylist course, Grow 4 Marketing book, coaching optionsFor more free resources, visit growmysalonbusiness.com. And don’t forget to tune in next Tuesday for another episode! Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony RESOURCES MENTIONED IN THIS EPISODE: The online Super Stylist course Grow 4 Marketing Book 1to1 Coaching 👉 FOLLOW US!Instagram | Facebook | Website
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22:59
286 Is this the FUTURE of Hair Colour?
Is the future of professional hair colour undergoing a massive reinvention?Today's guests are Leilani Macedo, a seasoned salon owner, and Charles Brown, a tech entrepreneur who is passionate about applying Artificial Intelligence to real-world problems. And together they cofounded CLICS to create a solution for the problems around the current model of professional hair colour. So if you’re interested in tech, entrepreneurship, the salon business and what could be the future of professional hair colour, then this episode is for you… In today’s podcast, we discuss: ✅ The problems with the existing model around professional hair colour and how CLICS uses AI to solve those problems✅ Pricing and Automated hair colour Inventory management ✅ How CLICS is totally changing the professional hair colour game And lots more! IN THIS EPISODE:[01:17] Introducing Leilani Macedo, a seasoned salon owner with industry wisdom, and Charles Brown, a tech entrepreneur passionate about using AI to transform traditional models.[02:42] How Leilani and Charles crossed paths a serendipitous meeting that sparked their collaboration and set the stage for a revolutionary approach to hair colour.[04:19] The Birth of Clics: how a simple idea evolved into Clics—laying the groundwork for what would become a groundbreaking solution in the industry.[10:32] Hear how an unexpected source of inspiration at Home Depot ignited innovative thinking, reshaping ideas about service and product delivery.[13:37] Examine the technological obstacles faced by the industry and explore the creative solutions that are pushing the envelope in hair colour tech.[19:54] Discuss why effective inventory management is essential in the salon business and how automation can streamline operations.[32:21] Understand the intricate challenges involved in developing and launching an innovative hair colour line.[33:33] Learn why maintaining consistency is crucial for building customer trust and a strong salon reputation.[34:15] Explore the integration of AI in the mixing process and its potential to deliver precise, customized colour results.[43:34] Discover how the smart bowl concept is not only enhancing precision but also playing a key role in waste reduction.[45:26] Look at how innovative inventory solutions are revolutionizing salon operations and boosting efficiency.[51:57] Learn about customized strategies designed to give independent stylists and boutique salons a competitive edge in a changing market.[01:01:30] Conclude the episode with key takeaways, final reflections from our guests, and all the contact details for staying in touch. Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time! Antony 👉 FOLLOW US!Instagram | Facebook | Website 👉 FOLLOW CLICS!Instagram | Instagram - Leilani Macedo | Website | LinkedIn Leilani | LinkedIn Charles
I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever.
Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!
New Zealand