L8night with Choccy

Our guest this week grew up like so many of us groms do, Surfing, Skateboarding, and Snowboarding.  But for him, snowboarding took the lead, opening doors to sponsorships and, more importantly, a firsthand look at product testing and R&D. That early spark turned into a lifelong path and what has now become an incredible 25-year run in design and product development.
He’s helped shape product and creative direction for some of the biggest names in outdoor and lifestyle. He spent 13 years at Volcom designing across men’s, boys’, and outerwear, eventually rising to Global Design Director. From there, he went on to serve as VP of Design and Merchandising at O’Neill, then Design Director and Head Designer at Roark for six years. Along the way, he and his wife also launched their own design and consulting firm, The Designers Geary.
About three years ago, he took everything he’d learned, from technical performance to timeless function and built something of his own: SPC/LST, PERSON-built gear for life on the road made with technical materials and functional essentials designed to last a lifetime.
We’re fired up to sit down and hear about his journey, his creativity, and everything he’s learned along the way. Please welcome Mr. Danny " D4" Geary.

Our guest this week is a true creative hustler, a Surfer, skater, musician, and entrepreneur who has been building brands since high school. He got his start launching his first label, Mesa, selling tees straight out of the trunk of his car and even at Hobie in Corona del Mar while he was working there.
After graduating from SDSU, he intentionally sharpened his skill set, working with companies like Havas Edge, Hewlett Packard, and Volcom gaining hands-on experience in website design, Shopify development, data analytics, marketing strategy, and production.
In 2018, he channeled that experience into launching his own sunglass brand, SAD Eyewear / A Sight And Design Co.
We’re pumped to dive into his journey from grassroots hustle to brand builder. Please welcome to the show, Mr. Kiefer “KILLA KIEF” Cohen.

Our guest this week is a true Surf, Skate, and Snow Core Lord, one of those rare guys who isn’t just a weekend warrior, he lives the lifestyle. He’s podiumed multiple times at the H2O, including a recent 2nd place finish, and continues to prove he’s still got it. He spent 17 years at Active Ride Shop, grinding from the sales floor all the way up to VP of Marketing, with stops as a store manager and marketing director along the way. He’s also worked at Neff and Arbor Collective, and most recently spent the last four years at Dickies as Director of Marketing for Strategic Accounts.
Through it all, he has never stopped charging. Whether it’s stacking clips in snowboard parks, shredding wave pools, or chasing swell wherever it’s firing, he’s still out there doing it. We’re fired up to sit down with our good friend, Brent “FUTO” Futagaki.

Our guest this week is a Surfer, skater, snowboarder, and HSS alumni, turned 6-time Emmy nominee and 2-time Emmy Award-winning director. His work spans film, television, and global brand storytelling. He’s collaborated with heavy hitters like FX, Netflix, Apple Music, as well as iconic brands including Porsche, Nike, Levi’s, Microsoft, and Disney. His creative range even extends into music videos, working with legends like Tom Petty and cutting-edge artists like XG.
He directed narrative pieces for the Olympic Channel’s Game Breakers, and has shadow directed on major productions like The Politician and the Emmy nominated, Producers Guild Award winning series Shōgun. Now he’s bringing that vision to his latest project, Lotus Point, a homage to 90’s Surf and Skate culture, inspired by classics like North Shore, Point Break, Thrashin’, Rad, Gleaming the Cube, The Goonies, and more. We’re fired up to dive into his journey, his creative process, and what’s next, we welcome to the show Mr. Joel Kazuo Knoernschild.

Our guest this week is a Surfer, entrepreneur, savvy businessman, certified Surf industry legend, and owner of one of the most iconic Surf Shops in Southern California, if not the world. It’s a true time capsule, both in its decor and in the fact that it remains one of the very few core Surf Shops still focused mainly on surfboards, wetsuits, and hard goods. They even have an in-house wetsuit repair shop in the back.
Known for the witty satire on its legendary PCH sign in Newport Beach, Frog House has never been shy about stirring the pot. Messages like “Now Accepting Eggs as Payment,” “Our Wetsuits Didn’t Hang Themselves, Neither Did Epstein,” and “Frog House Daycare and Learing Center” have become part of the shop’s daily character and charm.
Inside, the vibe feels more like a bachelor pad frat house full of Surf bums and lovable misfits than a traditional retail shop and that’s exactly how they like it. Since 1962, the Frog House has built its reputation on deep Surf knowledge, strong camaraderie, and hand picked employees trained by some of the best in Surf Culture.
We’re excited to sit down and hear how this Florida grom moved to Huntington Beach during his senior year of high school, convinced then owner Frank Jensen to give him a job, worked his way up to shop manager, and somehow saved enough money to buy the shop in 1978.
But that’s only part of the story. We’re beyond pumped to hear it all straight from the man himself, the “Core Lord,” owner of Frog House, Mr. Thomas “TK” Brimer.