L8night with Choccy

Our guest this week is another true industry powerhouse with over 30 years of experience.  He got schooled in business of retail at one of the most Iconic and Core Shops around “Surfside Sports” under the leadership and guidance from Professor “Duke Edukas”.   He went on to spending nearly half his career at Quiksilver, as he climbed the ranks from wetsuit sales rep, to in-house sales and managing the customer service department, to Director of Sales for wetsuits and accessories, and ultimately to VP of Sales. After leaving Quiksilver in 2013, he joined rival brand Billabong as VP of Sales, where he spent the next nine years continuing to strengthen wholesale/retail relationships.  In an ironic twist, Quiksilver and Billabong eventually came together under the Boardriders umbrella, giving him a unique and highly effective perspective, having helped lead both brands.  During that time, he further expanded his role, adding VP of Latin America and ECommerce to his already impressive portfolio. We’re stoked to hear about his journey from warehouse grom to VP for 2 of the biggest surf brands and his current role as General Manager at Salty Crew.  Please welcome to the show, Mr. Jason “SHELTY” Shelton.

Our guest this week is a former Pro Snowboarder who went on to work for many great brands, building an incredible career in an industry that’s given him so much over the past 30+ years.
From Marketing and Athlete Manager at Quiksilver in the late ’90s, to roles with Dickies, DragonFly, Utopia Optics, and Alstyle Apparel. He’s been responsible for managing marketing budgets, executing campaigns, producing catalogs, athlete photo shoots, creating website and social media content, writing press releases, running trade shows, and events.
For the last 15 years, he’s been at Mountain High Ski Resort, applying all of those skills and then adding snow park building, live events production, private and commercial on-hill film shoots,  and managing partnerships with some of the biggest brands in the industry.
We’re excited to hear about his journey and the revival of one of the most iconic crossover athlete events for surfers and snowboarders, the H2O Winter Classic.
We welcome to the show Mr. Todd  Proffit.

Our guest this week is an industry powerhouse with a lengthy list of accomplishments, with titles including (SVP, CEO, EVP, CMO, GM), at some incredible companies over the last 25 years.  Getting his degree from UCI and a Masters at USC Marshall School of business, it makes total sense he has applied those skills to the corporate world which pay dividends on his success.  He has strong relationships with Bob McKnight and Danny Kwok and got straight to work at Quiksilver where he honed his skills as Director of Marketing and later as SVP Sales Marketing Operations.  He was President and Co-Founder of SALT Optics and also helped numerous companies in developing strategic planning in Sales, Marketing, and business management/finance.  We welcome to the show our friend who has the most acronyms of anyone we know, Mr. Taylor “TAY“ Whisenand.

Our guest this week is a young rising star out of Huntington Beach. A recent high school graduate, she’s been dominating the amateur ranks. She has been racking up trophies and titles along the way, including two State Championships, National Titles, and a Bronze Medal at the ISA World Championships, helping Team USA secure a 4th-place finish.
She’s been a pivotal part of the Huntington Beach BoardRiders Club success, and we’re fired up to hear her story and what she has planned next in pro surfing and in life.  Please welcome Sara Freyre to the show!

Our guest this week is the most Hard-Core Surfer we know. A true throwback who lives and breathes Core Surf etiquette. He stands firmly on the values of localism and isn’t afraid to enforce them. Quick to call out the kooks and keep the lineup in check, he backs it all up with real accolades, major contest wins, and zero hesitation owning every bit of it.
His confidence is unmatched, both in the water and out. When it comes to scoring waves and winning over the ladies, he does it better than anyone.
We welcome to the show the World Champion of Scoring, 
the one and only “CORE LORD”  himself.