AI didn’t just change marketing. It collapsed timelines, raised the bar, and made hype easier than clarity.
In this episode of Promptcast, host Itamar Golan sits down with Yael Macias, Head of Marketing at Prompt Security, to unpack how AI actually reshaped modern marketing teams. From the early days of experimenting with ChatGPT to today’s reality of AI-washed messaging, inflated claims, and audience skepticism, Yael shares a grounded, operator’s view on what works and what absolutely doesn’t.
They cover how AI accelerated content production without replacing human judgment, why “AI-powered” messaging often backfires, and how marketers can use AI responsibly without losing voice, credibility, or trust. This is a candid conversation about speed versus substance, automation versus authenticity, and why outcomes matter more than buzzwords.
Learn more at: https://prompt.security/