The Average Not Average Podcast

In this one-year anniversary episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen reflect on their journey and answer listener questions. They discuss the evolution of badminton, the importance of media in promoting the sport, and their personal experiences with training and competition. The episode also touches on fun topics, including future plans and humorous anecdotes, making it a celebratory and engaging discussion.

Chapter Timestamps:
00:42 Celebrating One Year of Podcasting
02:35 How the Podcast Came to Life
05:46 Podcast Recommendations and Influences
10:49 Investing in Badminton Gear
11:57 Dealing with Annoying Opponents
14:16 Future Stars in Badminton
17:54 Why Viktor Chose Singles Over Doubles
18:55 Why Some Countries Are Successful Only in Certain Events
23:49 Evolution of Badminton Playing Styles
27:27 Media's Role in Badminton's Growth
34:33 What Separates Top Players
39:38 BWF's Role in Growing Badminton
40:45 Improving Spectator Experience
41:37 Photography in Badminton
48:05 Life After Competition
50:13 Viktor's New Collection
52:31 Books That Influence Mindset
56:48 Dream Doubles Partners
01:01:59 Avocado Oats Eating Session

Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion.

Chapter Timestamps:
00:38 Introduction to Raphael Sachetat
04:20 The Journey into Badminton Photography
08:48 Establishing BadmintonPhoto as the official BWF Photo Agency
12:03 Understanding Editorial Photography in Badminton
16:54 The Evolution of Badminton Photography
18:56 Operational Insights and Team Dynamics
23:49 The Importance of Image Rights and Copyright
31:58 The Financial Aspects of Professional Photography
37:35 The Importance of Accuracy in Photography
38:52 What it’s Like to Shoot Professional Badminton Tournaments
42:58 Remembering a Dedicated Photographer
44:56 The BadmintonPhoto Team
48:06 The Role of Badzine in Badminton Journalism
51:06 Exploring New Images Photo Agency
55:03 Solibad: Changing Lives Through Badminton
1:05:33 How to Support Solibad and Its Mission
1:11:20 Advice for Aspiring Photographers

Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality.

Chapter Timestamps:
01:30 Why Viktor Wanted to Get Involved in The Podcast
03:15 Navigating Olympic Pressure
08:50 Expectations and Mental Preparations as a Top Athlete

Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Malaysian badminton superstar Thinaah Muralitharan. They discuss her journey to becoming a top-ranked player, the pressures of being a role model, and the importance of family support in her career. The conversation highlights the challenges and triumphs of being an elite athlete, the significance of personal branding in sports, and the importance of mental preparation for competitions. They also share insights on navigating the complexities of social media, managing expectations as top athletes, and the unique experiences of competing in the Olympics.

Chapter Timestamps:
00:30 Introduction to Thinaah Muralitharan
03:25 The Journey of a Badminton Star
05:55 Playing Style and Team Dynamics
08:11 Handling Pressure as a Top Player
10:24 The Role of a Role Model
13:19 Family Influence in Sports
15:42 New Rules in Professional Badminton
22:30 Training Schedules and Understanding Recovery
29:59 The Rise of Pickleball
34:33 Growing Up in Malaysia and Family Support
40:15 Navigating Personal Branding and Management
49:41 The Impact of Social Media on Athletes
56:16 How Thinaah Learnt Mandarin
59:11 The Impact of AI on Language and Communication
01:00:47 Why Viktor Wanted to Get Involved in The Podcast
01:02:52 Navigating Olympic Pressure and Expectations
01:08:25 Expectations and Mental Preparations as a Top Athlete

Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community.

Chapter Timestamps:
00:30 Introduction to the Guests
01:39 Family Dynamics in Business
03:40 The Evolution of YC Sports
09:41 Finding Niche Markets
19:17 Negotiation Strategies in Business
23:00 Sponsorship and Support in Badminton
28:22 The Importance of Grassroots Support
32:37 The Experience of Buying Rackets
40:59 Educating the Next Generation
42:07 Racket Customization and Customer Experience
46:03 Preparing for Major Tournaments
50:59 The All England Experience
56:47 Building Community and Grassroots Support
59:36 Entrepreneurial Mindset in Sports
Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw