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Yours For The Making with Robin Johnson

Robin Johnson
Yours For The Making with Robin Johnson
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  • How Stephen Clark Designs Furniture People Actually Want
    Furniture designer Stephen Clark from Clark & Co joins Robin Johnson for a detailed look at how real product design works behind the glossy brochures. Stephen explains the journey from university projects to designing mass market furniture for major retailers and then shifting into high end bespoke manufacturing. He talks openly about the pressure of designing for different budgets, why accessible good design matters, and how storytelling and communication shape every product that reaches a customer. This conversation breaks down the creative process, the reality of British manufacturing, the rise of AI in design, and the responsibility designers carry when their work ends up in thousands of homes. It is a practical and honest guide for makers, designers and anyone who wants to understand how furniture is really made.Key Topics CoveredHow Stephen Clark found his way into furniture designWhat retail design actually involves and how budgets shape everythingThe difference between designing for Argos, Homebase and NextTransitioning into bespoke, handmade, high end furnitureStarting Clark and Co and building a design business from scratchThe importance of understanding the customer journeyHow storytelling, photography and marketing drive salesBalancing creative vision with manufacturing constraintsHow AI and augmented reality are changing product designWhy communication is the most important design skillStephen’s vision for future British design and commercial rangesEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 Introduction to Stephen Clark and how he found furniture design00:53 Moving from university into retail with Home Retail Group03:01 What it takes to design for different retailers and budgets03:42 Shifting into bespoke manufacturing with Friend Group08:54 Why Stephen started Clark and Co and changed direction11:26 Understanding the customer journey and design communication17:29 Balancing high end design with budget and manufacturing constraints25:21 How AI supports the workflow of modern designers34:46 Using augmented reality to help customers visualise furniture40:57 Stephen’s future plans and long term design vision
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  • The Battle To Build Premium British Smocks With Jacob Lockwood
    Jacob Lockwood joins Robin Johnson to unpack the reality of building a premium clothing brand in Britain at a time when most of the industry has outsourced its craft. Jacob explains how he turned his military needs into a business that now designs and manufactures high grade British smocks using Cordura, Harris Tweed and UK sourced materials. He talks openly about the real cost of making things properly in the UK, the struggle to find skilled machinists, the shift in consumer mindset towards buying fewer but better items, and the pressure of scaling a product while refusing to compromise on quality. Jacob also shares how he built traction without an agency, the role of social media in driving demand, and his vision to grow a British brand that stands for durability, skill and long term value.Key Topics CoveredBuilding premium British smocks from military experienceWhy Jacob refused to outsource manufacturing overseasThe rising demand for durable and long lasting clothingThe challenge of sourcing UK materials and skilled labourThe financial reality of British manufacturingHow social media drives high intent customersHow to build a brand through trust and product integrityWhy British craftsmanship still mattersFuture plans for new product lines and expansionPersonal lessons from building a business from scratchEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 Introduction to Jacob and the story behind Lockwood Premium British Smocks2:11 How military experience shaped his design philosophy4:18 Why consumers are shifting towards premium clothing7:35 The true cost and difficulty of British manufacturing10:24 The challenge of finding skilled British makers13:38 When a brand must slow down to protect quality14:10 The role of social media in attracting loyal buyers22:40 Why he refuses to compromise on materials34:32 Future product plans and ambitions for the brand37:50 Lessons Jacob learned while building the business1:06:45 The wider impact of UK manufacturing on the economy1:08:07 Final thoughts and Jacob’s long term vision
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  • How James Burtt Built a Podcast Empire from Scratch
    James Burtt joins Robin Johnson to share his remarkable journey from a failed radio presenter and cabaret singer to becoming one of the UK’s leading podcast producers. Having launched almost 200 shows—with 98% charting on iTunes—James reveals the strategies behind creating, growing, and monetising successful podcasts. He breaks down why podcasting is the most underused marketing tool for businesses, how authenticity drives long-term results, and why most creators quit before the breakthrough. From early missteps in radio to building Phonic, a thriving podcast production agency, this episode is packed with straight-talking advice for creators, entrepreneurs, and brands who want to stand out through storytelling.Key Topics CoveredHow James turned failure in radio into podcast successThe early mistakes that shaped his career and business mindseThe real reason most podcasts fail before episode sevenHow to monetise a podcast without relying on adsBuilding brand authority and trust through consistent contentThe importance of guest selection and audience alignmentBehind-the-scenes of launching 189 charting showsAdvice for aspiring podcasters: start now, get perfect laterEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 – Robin introduces podcast producer James Burtt03:25 – From failed radio presenter to discovering podcasting05:55 – How Phonic was born during the pandemic07:18 – How to monetise a podcast without ads12:15 – The power of guest selection and tactical networking17:22 – Why you don’t need fancy equipment to start a podcast21:41 – Lessons from Steven Bartlett and Joe Rogan’s rise26:45 – Why most creators give up too soon30:45 – The importance of authenticity in building an audience39:00 – How to choose the right guests for long-term growth46:49 – Advice for aspiring podcasters: define your version of success53:36 – The truth about content quality and audience fit56:39 – Life advice: stickability, consistency, and learning your craft1:00:49 – Why persistence always wins
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  • The Woodsman’s Code: James Vann on Forestry, Craft, and Living from the Land
    In this episode of Yours for the Making, Robin Johnson sits down with tree surgeon, timber framer, and chainsaw instructor James Vann for a grounded, unfiltered conversation about the life of a modern woodsman. From growing up on a Kent farm to working across Europe in forestry and learning the craft of timber framing, James has built a life around the forest. He talks about the danger and discipline of felling trees, the devastation of ash dieback, and the importance of sustainable woodland management. The conversation dives into deer stalking, ethical hunting, the use of local timber, and the undervalued nature of tree work as a trade. This is an honest portrait of a man who lives by the seasons, works with nature, and finds meaning in hard work, good tools, and doing things properly.Key Topics CoveredHow James built a life around forestry and woodcraftGrowing up on a farm and starting a firewood business at 15Working in forestry across Europe and learning global approaches to woodland managementThe dangers and unpredictability of tree surgery and felling ash dieback treesThe moral dilemmas of felling old trees in modern landscapingDeer stalking and sustainable hunting for food and forest balanceThe challenges of competing with imported timberThe value of local woodland management and native speciesTimber framing and building with green woodThe undervalued culture of forestry and manual trades in the UKLessons in focus, skill mastery, and self-relianceEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 – Robin introduces James Vann, a craftsman of the forest02:00 – Starting a firewood business as a teenager and learning through graft03:16 – Working abroad and discovering a global community of foresters05:38 – The dangers and discipline of tree surgery07:59 – Understanding and managing ash dieback in British woodlands11:00 – The role of deer in forest health and biodiversity13:40 – Hunting in Australia and the ethics of sustainable hunting17:45 – Butchering, processing, and cooking wild game21:00 – How hunting changed James’s relationship with food32:35 – Shifting from furniture making to timber framing34:20 – Milling, framing, and building with local oak37:05 – The moral conflict of felling healthy trees41:06 – The obsession with imported timber and monoculture forestry44:17 – Chestnut coppicing, undervalued crafts, and the cost of cheap timber47:11 – Why forestry work is undervalued and misunderstood50:28 – Competing with European oak and imported timber53:50 – Moving into training and forestry...
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  • Carving Your Own Path: Jarrad Belton on Furniture Making, Timber Ethics and Finding Purpose in Craft
    In this episode of Yours for the Making, Robin Johnson speaks with furniture maker and educator Jarrad Belton, known as the “worker of wood”. Jarrad shares his journey from leaving college unsure of his path to discovering carpentry, mastering timber machining, and retraining as a fine furniture maker. He opens up about the reality of working in an undervalued trade, the discipline it takes to master hand tools, and why passion must come before profit in any creative career. Jarrad discusses sustainability in timber sourcing, the ethics of using tropical hardwoods, and how he teaches new makers to respect their materials from forest to finished form. The conversation explores the delicate balance between creative ambition and commercial reality, the challenge of developing a unique design identity, and the enduring joy of working with your hands.Key Topics CoveredJarrad’s journey from carpentry to fine furniture makingWhy passion outweighs profit in craft careersSustainability and the ethics of timber sourcingThe importance of using native species and understanding tree ecologyTeaching the next generation of furniture makers at Farnham SchoolThe value of exhibitions and building reputation through word of mouthBalancing hand tools with machine efficiencyFinding your creative voice and developing a recognisable styleThe discipline and satisfaction of working with raw materialsLessons on self-worth, pricing, and not underselling your craftEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 – Robin introduces Jarrad Belton and his early start at English Woodlands02:00 – How carpentry replaced a career in motorbike mechanics04:25 – Retraining in furniture making and finding purpose in craft07:05 – Why apprenticeships and furniture courses are disappearing16:00 – The sense of community in traditional craft17:30 – Jarrad’s design philosophy and inspiration from nature20:00 – Timber ethics and the dangers of unsustainable forestry24:00 – Lessons from French silviculture and biodiversity in woodlands39:00 – Starting a furniture business and learning the value of your time44:15 – The struggle for recognition as an independent maker54:11 – How to price work without underselling your craft58:41 – Comparing craftsmanship to car making and industrial design1:02:48 – Designing for nature and impermanence1:04:08 – The challenge of originality and creative identity1:08:05 – Lessons from sculptor Philip Walker on aesthetics and intuition1:10:04 – Balancing machines and hand tools in modern furniture making1:13:33 – Teaching apprentices...
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About Yours For The Making with Robin Johnson

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson - founder of Johnson Bespoke and BBC presenter on shows such as The Travelling Auctioneers, The Restorers, Woodland Workshop this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love. Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms. Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.
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