Brave UX with Brendan Jarvis 🇺🇦

• Kelly Goto - Designing for Emotional Connection

  In this episode of Brave UX, Brendan welcomes Kelly Goto, CEO and Founder of gotoresearch and gotomedia. Kelly is a trailblazer in web and UX design with nearly 25 years of experience. She shares her inspiring journey as a fourth-generation Japanese American and discusses her work with major brands like Netflix and Samsung. They delve into the importance of emotional connection in product design, the impact of technology on attention spans, and the evolving methodologies in research, especially in light of generative AI. Kelly also reflects on cultural lessons and the significance of continuous learning in design. Don't miss this insightful conversation packed with valuable perspectives on UX and the intersection of culture and innovation!   Highlights include: 00:00 - Introduction 05:30 - Cultural Identity and Heritage 12:00 - Emotional Connection in Product Design 18:45 - Generational Technology Use in Design 25:15 - Insights from Japanese Culture 31:30 - The Role of Generative AI in Research 37:50 - Evolving Client Attitudes Towards Research 43:10 - Continuous Learning in Design 49:00 - Diverse Perspectives in UX 55:30 - Closing Thoughts and Engagement   Who is Kelly Goto Kelly is passionate about helping organizations truly understand and empathize with their customers so they can deliver products and services that are genuinely meaningful. After over 20 years on the digital frontier, Kelly knows user experience (UX) better than most. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people and how to shape that meaning better. Kelly heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer’s world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic translated into 22 languages. Find Kelly Goto Here Kelly Goto on LinkedIn Gotoresearch Website Gotomedia Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn

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• Lawton Pybus - Understanding the Value of UX in Lean Times

  In this episode of Brave UX, Brendan welcomes Lawton Pybus, Principal and Co-Founder of Drill Bit Labs. Join them as they dive into the evolving landscape of UX amidst recent tech layoffs. Lawton shares insights from his extensive research on UX job markets and discusses the importance of valuing UX in organizations. With a blend of personal anecdotes—including a ‘fun’ story about a venomous snake—this conversation highlights key trends, challenges, and the potential role of AI in UX. Listeners will find valuable advice for navigating their careers and fostering resilience in the UX field. Don’t miss this insightful and entertaining discussion!   Highlights include: 00:00 - Introduction 02:15 - Job Market Analysis 05:45 - Real-Time Tracking of UX Roles 10:30 - Lawton’s Personal Journey 15:00 - Impact of Recent Layoffs in UX 20:40 - The Demand for UX Skills 25:15 - The PAIR Framework and AI in UX 30:00 - Ethical AI Use in UX Research 35:10 - The Importance of Independent Thought 40:00 - Closing Thoughts Who is Lawton Pybus Lawton is a Principal and Co-founder of Drill Bit Labs. With a background in human factors, he has prior experience leading UX research teams at UserTesting, UserZoom, and MeasuringU and executing research on teams at Charles Schwab and Cabela's. He is the author of many insightful blog posts and regularly speaks at industry conferences like UXPA.   Find Lawton Here Lawton Pybus on LinkedIn Drill Bit Labs Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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  1:12:03
• Brendan Jarvis - It was the best of times. It was the worst of times.

  Brendan Jarvis delivers an inspiring talk at Design Outlook 2024. He outlines how self-reflection, clarity, and courage can help designers navigate uncertainty and shape a meaningful future. Highlights include: 02:07 - Observations on the current state of design and the rise of AI. 06:00 - Story 1: A dystopian AI scenario. 12:55 - Story 2: Lessons from Miyamoto Musashi. 20:57 - Story 3: A personal story of resilience and gratitude. 26:58 - Reflections on adversity and meaning. ====== Who is Brendan Jarvis? Brendan Jarvis is the managing founder of The Space InBetween, New Zealand’s first world-class UX research and innovation lab. At The Space InBetween, Brendan helps enterprise leaders navigate complexity and achieve internal alignment through a human-centred approach to research and innovation. Brendan is also the host of Brave UX, an internationally acclaimed podcast that dives deep into the minds of global leaders in UX research, design, and product management. With over 150 episodes and listeners in more than 50 countries, Brave UX has been described as “courageously insightful,” “thought-provoking,” and a must-listen for anyone passionate about improving user experiences. In addition to his work with The Space InBetween and Brave UX, Brendan is a sought-after speaker and thought leader. His thought-provoking talks challenge designers and product leaders to reflect, adapt, and embrace the opportunities presented by change, including the rise of AI. Brendan’s mission is to foster a deeper understanding of the human side of design and to inspire a future that is both innovative and impactful. Find Brendan here: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ X: https://x.com/brendanjarvis ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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• Felix Lee - Democratising Mentorship with ADPList

  Felix Lee shares how ADPList is democratising mentorship, the lessons he’s learned from failure and resilience, and why clarity beats cleverness in design. Highlights include: 03:58 - What parallels can you draw between your athletic career and leading ADPList? 09:42 - What is the fear you most often contend with as a young founder? 13:57 - What is the broader vision for ADPList beyond design? 15:19 - Why is it important for ADPList to be seen as a community rather than just a platform? 32:28 - How do you know if you are solving the right problem at ADPList? ====== Who is Felix Lee? Felix is the co-founder and CEO of ADPList, a global mentorship platform connecting expert designers, technologists, and professionals across more than 150 countries. With over 27,000 mentors, ADPList has made possible an incredible 100 million minutes of mentorship annually. In just three years, Felix has raised $1.3 million in capital, built a community of 120,000 LinkedIn followers, and launched the world’s largest 24-hour design super-conference. Beyond design, ADPList has expanded to include product management and engineering, reflecting its mission as a human transformation company. Felix’s journey hasn’t been without challenges. As a young founder, his resilience has been shaped by early entrepreneurial setbacks and a drive to democratise mentorship. Featured in Forbes’ 30 Under 30 Asia List and Tatler Asia’s Gen-T List, Felix continues to inspire a global community with his clear and ambitious leadership style. Find Felix here: LinkedIn: https://www.linkedin.com/in/felixleezd/ Website: https://adplist.org/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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  41:23
• Tamara Adlin – Redefining Innovation through UX Insights (Part 2)

  In the second part of their conversation on Brave UX, Brendan furthers his conversation with Tamara Adlin, President of Adlin Inc. Tamara shares her journey of overcoming challenges like sexism and ageism in the tech space, advocating for user-centered design amidst a disconnect with Web 3 teams. They discuss the misconceptions around venture capital and the need to balance data-driven decisions and intuitive design. Plus, Tamara offers valuable job-seeking advice through her involvement with the "Never Search Alone" initiative, emphasizing a user-centric approach. Tune in for insights on innovation, adaptability, and creating meaningful connections in today’s fast-paced tech landscape! Highlights include: 00:00 - Introduction to Web 3 and Blockchain 03:15 - Tamara’s Reluctance to Engage with Web 3 08:00 - The 18-Month Confidence Knock 12:45 - Disconnect Between UX and Web 3 Mindsets 19:30 - Misconceptions About Funding and Success 24:00 - The Balance of Data and Intuition in Innovation 30:15 - Involvement with the "Never Search Alone" Initiative 35:50 - Crafting an Effective Elevator Pitch   Who is Tamara Adlin Tamara Adlin is a seasoned UX consultant with over 25 years of experience helping companies create better products. A former UX leader at Amazon, Tamara has worked with top tech enterprises, specializing in startups and Web3 projects for the past 20 years. She co-authored The Persona Lifecycle books and developed the "Executive Alignment in Five Conversations" framework, which helps teams refocus on user needs and improve product outcomes. With expertise in product strategy, UX diagnostics, and leadership alignment, Tamara’s approach drives rapid improvements and long-term success for companies navigating disruptive technologies like blockchain and AI. "I like to use the metaphor of a 'tornado' to describe the chaos that ensues when executive opinions change rapidly. One moment, you’re moving forward, and the next, everything is flipped upside down. It’s crucial to understand those stakeholder assumptions upfront rather than letting the storm dictate the direction of your project." Tamara Adlin Find Tamara Here Tamara Adlin on LinkedIn Adlin Inc Website   Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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  27:42

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