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Cat & Cloud Podcast

Cat & Cloud
Cat & Cloud Podcast
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  • Substance over style – the hierarchy of branding in a cafe
    This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it’s not just logos or design, but the promise you make to your guests and how you deliver on it. We emphasize that while visuals can evolve, the essentials of flow, hospitality, and guest connection matter far more than the color of your walls or the font on your cups. Ultimately, your brand starts with your values and how they show up in the day-to-day. Great design might get people in the door, but consistency, care, and clarity in the guest experience are what keep them coming back. It’s not about chasing trends or perfect aesthetics, but rather it’s about building a space that feels intentional, functional, and true to who you are. 🔖 Chapters – 02:34 whats cooking – coferments 12:21 Listener question 20:53 Brand means more 24:08 Look around 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!
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  • Reap what you sow – Investing in your team is never a money loss
    This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk about how creating experiences, connection, and shared memories pays dividends that can’t be measured on a spreadsheet. Investing in people isn’t just money out; it’s energy in, the kind that builds culture, loyalty, and long-term impact. At its core, this episode is about the ripple effect of care. When you show people they matter through opportunity, trust, and small moments of generosity, that energy comes back through better hospitality, stronger relationships, and a deeper sense of purpose. The real ROI isn’t just retention or performance—it’s a team that feels seen, inspired, and proud to carry the vision forward. 🔖 Chapters – 00:47 The Ritual thang 05:55 Where people go after coffee 11:09 How it was – Baca’s dream of the good ol’ days where people just talked sh!t 16:31 Investing vs. money out 29:56 The Payoff 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!
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  • Craft & Automation – Mahlkönig’s tools that empower baristas and not replace them
    In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how technology and craft coexist in modern coffee. We trace Sam’s path from retail to coffee equipment sales, exploring what he’s learned from connecting baristas, roasters, and engineers around the world. At its heart, this conversation isn’t just about grinders — it’s about growth, adaptation, and learning from people who approach coffee differently. From the rise of automation to the art of keeping things human, we unpack how technology can either replace or empower craft, and how curiosity and humility keep you evolving in an industry that never stops changing. 🔖 Chapters – 00:00 Intro 01:13 Welcome Sam Grant 01:58 Sam’s journey into coffee 07:15 Settling in to the coffee industry 12:37 Crafting comprehension 15:49 Hemro Group 23:59 EK History 27:02 Grind by Weight 34:00 Preventative maintenance 41:34 Grind by sync 47:01 Automation behind the bar 59:01 Adoption of sync 1:02:17 New things 1:08:54 Bur tangent 1:07:37 Other things in the works 1:08:54 Home espresso market 1:13:25 Love for the work 🔗 Links – Hemro Group: Website: https://www.hemrogroup.com/en Mahlkönig: https://www.mahlkoenig.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!
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  • Nine Years Down – keeping things interesting after years of growth
    This week we look back on nine years of Cat & Cloud. From our earliest days roasting out of borrowed spaces to opening our first café on Portola, we reflect on what it took to build something from nothing—loans, late nights, quirky beginnings, and the people who believed in us along the way. It’s equal parts nostalgia and gratitude, a chance to appreciate how far we’ve come while remembering the scrappy energy that got us started. At the heart of it, this conversation is about growth and evolution. What begins as direct, hands-on creativity eventually becomes leadership, systems, and scaling while still trying to keep the magic alive. We talk about the joys and challenges of balancing small, personal touches with the realities of running a larger business, and what it means to keep creating something fresh after nearly a decade. 🔖 Chapters – 00:00 Street Fighter 03:06 Going back into time 05:54 Financial Foundation 07:56 Early coffees of Cat & Cloud 10:57 More early milestones 12:37 I’m just a baby 17:10 Reflections on the early team 25:41 How things grew 35:01 Commitment to what you’re doing 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!
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  • Crafting A Class – Working to take our coffee education to the next level
    Crafting A Class – Working to take our coffee education to the next level by Cat & Cloud
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About Cat & Cloud Podcast

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
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