Today, it is a pleasure to have a special guest, Geir Kjosavik, joining us to discuss precisely why Nordic Semiconductor, a fabless semiconductor company that has a long track record and legacy in designing ultra-low-power wireless solutions, made the move towards power management ICs, or PMICs.Â
Â
The increasing popularity of battery-operated devices, often characterized by a complex power tree that includes smartphones, hearables, wearables, IoT devices, and other complex portable equipment, has, in turn, driven up the demand for PMICs. Â
Â
In this episode, weâll explore exactly why Nordic Semiconductor entered the PMIC business in 2021 and how they increased their market share. Weâll also discuss what a PMIC is, why companies might want to consider integrating one, and precisely how Nordicâs PMIC portfolio is different from existing solutions in the marketplace.