#138 Landing a Major Retailer: The Logistics and Finance Moves That Matter
Send us a textIt’s the milestone every brand owner chases - landing that major retail listing. But without solid systems in place, supply chain slip-ups, inventory miscalculations, and cash flow gaps can turn that win into a serious setback.If you’ve just landed your first big retail order - or you’re gearing up to expand nationally without running out of stock (or cash) - this episode could save you time, money, and sleepless nights. I’m joined by Cameron Aboud and Joel Alderden from sc3sixty, a fractional supply chain company helping emerging food and drink brands scale sustainably. We discuss:📦 The strategic moves to make right after your first big order. 📦 The biggest cash flow traps and stock mistakes that quietly kill growth.📦 How to master inventory planning using the “Goldilocks” principle of not too much, not too little.📦 What DIFOT means, why it’s non-negotiable, and how poor supply performance opens the door for your competition.📦 Why ‘fractional’ supply chain support is smart business for brands that can’t afford full-time experts but want full-time results.If you’ve been winging it with stock, crossing your fingers with cash flow, or you’re about to take a leap from local to national retail, this episode will give you the insights to scaling with longevity.This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.LINKS & RESOURCES:sc3sixty websiteCameron Aboud’s LinkedIn profileJoel Alderden LinkedIn profileJoost Bekker LinkedIn profile#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste#136 The Hidden Costs Eating Your ProfitYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. websiteSeason 15 Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival. The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof. You can't miss these events. Here’s why: Thousands of stockists looking for new products for their shelves. A chance to pitch for funding + mentorship to scale your brand. Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!) A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use. Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners. If you’re an Industry Specialist, tap into a highly engaged, niche audience. And much, much more. The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
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