Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot.  Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637 Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u My LinkedIn poll: https://tinyurl.com/3zvxmvrf Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.  Bonus episode: https://bit.ly/3JPXp9a Nina’s website: https://ninamazar.com/ Nina’s book: https://bit.ly/3JhzsWx Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show. Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory