Nudge

• A surprisingly effective way to persuade (almost) anyone

  It’s a psychological principle that helped end South African apartheid.  It reversed the Pope’s declining popularity.  It reduced university students’ binge drinking by 30%.  And can predict romantic breakups with 60% accuracy.  Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone. ---  Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources: Aune, R. K., & Basil, M. D. (1994). A relational obligations approach to the foot-in-the-mouth effect. Journal of Applied Social Psychology, 24(6), 546–556. Berger, J. (2013). Contagious: Why things catch on. Simon & Schuster. Bruch, E. E., & Newman, M. E. J. (2019). Aspirational pursuit of mates in online dating markets. Science Advances, 5(8). Haslam, S. A., Reicher, S. D., & Platow, M. J. (2020). The new psychology of leadership: Identity, influence, and power (2nd ed.). Routledge. Sharot, T. (2017). The influential mind: What the brain reveals about our power to change others. Little, Brown. Suedfeld, P., Bochner, S., & Matas, C. (1971). Petitioner’s attire and petition signing by peace demonstrators: A field experiment on reference group similarity. Journal of Applied Social Psychology, 1(3), 278–283. Tanner, R. J., Ferraro, R., Chartrand, T. L., Bettman, J. R., & Van Baaren, R. (2008). Of chameleons and consumption: The impact of mimicry on choice and preferences. Journal of Consumer Research, 34(6), 754–766. https://doi.org/10.1086/522322

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• I debunked psychology’s greatest myth

  I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth?  The studies:  Authenticity study: https://ibb.co/5W14DM2N Creativity study: https://ibb.co/FbxxNMDf Guilty study: https://ibb.co/XrTLXrY4 Anchoring + priming study: https://ibb.co/99LLw7G9 Reading time study: https://ibb.co/LDYc18yF ---  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Learn more about Voxpopme: https://www.voxpopme.com/ ---  Sources:  Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244. Chernev, A. (2011). Semantic anchoring in sequential evaluations of vices and virtues. Journal of Consumer Research, 37(5), 761–774. Doyen, S., Klein, O., Pichon, C. L., & Cleeremans, A. (2012). Behavioral priming: It's all in the mind, but whose mind? PLoS ONE, 7(1), e29081. Fitzsimons, G. J., Chartrand, T. L., & Fitzsimons, G. M. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different”. Journal of Consumer Research, 35(1), 21–35. Goldsmith, K., Cho, E., & Dhar, R. (2012). Priming creativity: The effects of subliminal priming on creative problem solving. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 472–473). Association for Consumer Research. Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Kahneman, D. (2012, September 26). A letter to the priming research community [Open email].

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• The surprising true story behind “the greatest ad ever made”

  Most marketers will remember Apple’s 1984 ad.  Many consider it the “greatest ad of all time”.  But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed.  Why?  Today on Nudge, bestselling author and storytelling expert Will Storr explains why.  ---  Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources: Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726. Flock Associates – Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil. https://youtu.be/E99ijQScSB8?si=TS3poMArJIqb-FtE Muth, C., Pepperell, R., & Carbon, C.-C. (2013). Give me Gestalt! Preference for cubist artworks revealing high detectability of objects. Leonardo, 46(5), 488–489. Walker, R., & Glenn, J. (2009). Significant Objects. Retrieved from https://significantobjects.com/ Wiessner, P. W. (2014). Embers of society: Firelight talk among the Ju/’hoansi Bushmen. Proceedings of the National Academy of Sciences USA, 111(39), 14027–14035. https://doi.org/10.1073/pnas.1404212111

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• Instagram failed until it made THIS simple change

  Instagram wasn’t always a runaway success. The first version of the app flopped.  However, the Instagram founders were taught a behavioural science model that transformed their work.  Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing. You’ll learn:  How a simple question can increase reviews by 400%  Why “The World’s Deepest Trash Can” decreased littering by 81% How I increased email open rate by 4.5% (using Bas’s advice)  And how Airbnb, Beer52, and Instagram use psychology to persuade you ---  Sign up to Online Influence Academy: https://shorturl.at/vNYOU Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ My email a/b test results: https://ibb.co/TBjBxTNr ---  Sources:  Fogg BJ (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt. Wouters, B., & Groen, J. (2020). Online influence: Boost your results with proven behavioral science. Zeigarnik BW (1927). Das Behalten erledigter und unerledigter Handlungen. Psychologische Forschung, 9:1-85.

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• I tested this marketing guru’s advice. Was it a waste of time?

  I gave this marketing expert one hour to create an unforgettable ad.  I showed his ad to 30 Brits and measured exactly how memorable it was.  Does his marketing advice work?  Or is it a waste of time?  Listen to find out.  ---  Learn more about Voxpopme: https://www.voxpopme.com/ Kopi Luwak control ad: https://ibb.co/NgXY0HZ0 Kopi Luwak ad Louis’s variant version: https://ibb.co/ymQG433V Buy Louis's book: https://link.stfo.io/amazon Sign up for STFO: https://www.stfo.io/newsletter Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

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