Geronimo Unfiltered

You've got leads. You're not converting them.
That's not a lead problem. That's a sales problem.

Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Book a free Hidden Million session → https://bit.ly/p-free3step

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Most studio owners hate sales.
They call too late. They don't pick up. They wing it.
Harvard says calling within five minutes makes you 100x more likely to convert.
We called 5 real studios live on this episode. Three didn't pick up.
They're all running ads.
The transformation starts at the transaction.

In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net.

Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot

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In this episode, you'll learn:
— The 3 mistakes killing your lead conversion rate
— Why calling within 5 minutes makes you 100x more likely to convert
— The double tap: the simplest trick to get a pickup
— How to run a SOLVER call live — from intro to close
— Why going deep on pain converts better than pitching your offer
— How to close with conviction and handle payment hesitation
— How to hand the script off so you never have to do this yourself

If you want leads that actually convert…Listen now.

Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A

Chapters
00:00:00 Unf*ck your sales in 3 steps
00:01:23 Why sales feels icky (and why that has to change)
00:03:17 Mistake 1 — not calling within five minutes
00:05:42 The double tap and the 3x3x3 method
00:07:49 The lifeguard reframe: sales = service
00:09:34 Mistake 2 — not picking up (live proof)
00:14:34 Mistake 3 — not following the script
00:17:48 Live SOLVER roleplay begins
00:18:09 The pre-frame
00:20:00 Building rapport and qualifying
00:24:28 Finding the real emotional pain
00:32:58 Moving to the close
00:36:26 Handling objections and taking payment
00:37:25 Why the script works every time
00:41:45 Gerry — the AI roleplay bot
00:43:03 Wrap up

You're running ads. You're posting content. You're doing the work.

But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket.

In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.

This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.

What you'll learn:

• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads

• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)

• The Hero Offer triangle: name, price, inclusions — and how to get all three right

• Why clear beats cute — and what the Special Mum Spectacular taught us about naming

• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over

• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions

• How to use the Hero Offer Builder to create your complete offer in under 60 minutes

The Monday Morning Move:

Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.

Links & Resources:

🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit

🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder

🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e

📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya

Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.

Chapters:

00:00 Why your offer is broken — and why it's not your fault

01:00 Step 1: The North Star Principle

02:10 Offer ≠ discount — the distinction that changes everything

03:10 The Hero Offer triangle: name, price, inclusions

03:30 Clear beats cute — how to name your offer right

05:10 The pub test

05:40 Building the 21 Day Mums Restart live

06:20 Step 2: How to price your intro offer (the 10% rule)

07:35 The CAC maths: why $14 trials lose money every time

09:15 Step 3: Inclusions — what to put in and what to cut

10:55 The signature on-ramp

11:30 Accountability vs access

13:10 Bonuses — when they help and when they hurt

14:00 The profitable offer checklist

14:25 Hero Offer Builder — live demo

16:00 Busy Dad Strength Kickstart built in real time

18:30 The Monday Morning Move

19:00 Next week: how to make a sale a day

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working)

Most studio owners think their lead flow problem is an ads problem. It's not.

In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it.

Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time.

If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you.

What you'll learn in this episode:
• The #1 reason your marketing is invisible (and it's not your budget)
• Why "women 25–68" is a lazy avatar — and what to do instead
• The 3 mistakes killing studio owners' lead flow right now
• How to find out exactly who your ideal member really is using the Avatar 550 framework
• The EPIC content formula: the 4 types of posts that actually attract the right people
• Why polished creative is working against you in 2026
• A live demo of Gav — our AI avatar creator — building a complete hero narrative from scratch in under 10 minutes

The 3 Steps to Unfuck Your Marketing:
1. Define who they were before they found you — Stop guessing. Interview 10–50 current members using the 5 key questions (link below). The gold is in who they were before you fixed their problem.
2. Build the frown-to-smile offer — Stop selling access (unlimited classes, $21 trials). Start showing people exactly how you take them from where they are to where they want to be — in a way no one else can.
3. Fix your creative — Raw and real beats polished every time in 2026. We're in a trust recession. In-feed, authentic content stops the scroll. Timetable posts do not.

The EPIC Content Formula:
• E — Edutainment (turn your FAQs into content)
• P — Proof (the human transformation story, not just before/after photos)
• I — Invitation (lead magnets, story CTAs, hand-raisers)
• C — Connection (founder-led storytelling — people buy from people, not logos)

Resources mentioned:
• 🤖 Gav — The Geronimo Avatar Creator → https://bit.ly/p-geronimo-avatar-creator
• 📋 The Avatar 550 (5 questions × 50 members) → https://bit.ly/p-avatar-550
• 📞 Free 15-minute studio checkup → https://bit.ly/4kZSlya

Chapters:
00:00:00 Your lead problem isn't ads
00:01:13 Mistake #1: Too broad
00:02:46 Mistake #2: Generic offer
00:03:36 Mistake #3: Wrong creative
00:05:32 The Avatar 550 framework
00:08:54 Frown to smile offer
00:10:21 Choosing your avatar
00:11:07 The student gym story
00:13:37 The EPIC content formula
00:15:05 Why before & afters don't work
00:15:55 The invitation play
00:16:01 Founder-led content
00:17:54 LIVE: Gav AI demo
00:19:00 Building a hero narrative
00:25:01 The hero narrative reveal
00:27:31 How to access Gav free
00:29:47 Money March: what's next

This is part of Money March — our 3-episode series on making more money in your studio:
• Ep 1: Unfuck your marketing ← you're here
• Ep 2: Build a profitable offer that attracts your ideal avatar
• Ep 3: Nail your sales

If this hit home, do one of two things: leave a review, or send it to a studio owner who needs to hear it.

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners.

Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent.

For the first time, we're sharing it with the full podcast audience.

This one isn't about revenue. It's about what you actually do with it.

Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a hustle problem — that's an education and intention problem. This keynote fixes it.

Here's the number that should stick: get a million dollar studio to 30% profit — that's $300K. Investing just 12.8% of that ($3,200/month) over 40 years gets your family to $20 million. This episode shows you exactly how.

IN THIS EPISODE:

Why effort and income grow — but net worth stays flat

The 4 Capitals: Effort → Knowledge → Relationship → Financial

"You can be profitable and still retire broke"

The Cash Flow Quadrant for studio owners (E → S → B → I)

Poor vs rich cash flow patterns

Profit First bank account structure (business + personal)

ETF index funds — the simplest starting point

Mortgage vs investing: the actual maths

The compound interest numbers (write these down)

The jet ski story: $50K = $6.7M over 30 years

The $3,200/month formula to $20M

FOCUS: Follow One Course Until Successful

Tax structures: trusts, super, investing companies

6 practical steps to start building wealth now

THE BIG IDEA:

The gym is your vehicle. Financial freedom is your destination. The hardest part isn't the investing — it's getting to the million. You're already doing that work. Now make it count.

TAKE ACTION:

Book your free 15-minute studio wealth checkup: https://info.kellypartners.com.au/free-financial-health-check
Apply for the Geronimo Academy: thegeronimoacademy.com/apply

Subscribe + leave a review — it helps more studio owners find the show

Connect with us:
Website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza

CHAPTERS:

(0:00) Welcome to the Sydney Summit
(1:00) Why your net worth isn't growing
(5:50) Profitable and still retire broke
(6:30) The 4 Capitals Framework
(9:10) Your gym is a vehicle
(11:10) The Cash Flow Quadrant explained
(18:40) Invest first, spend what's left
(21:00) Where to start investing
(31:10) Mortgage vs investing: the maths
(37:49) The jet ski story ($6.7 million)
(38:50) The compound interest numbers
(44:43) The 12.8% formula to $20 million
(49:00) 6 steps to start building wealth
(52:49) Free studio checkup

If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps.

We get it ... on paper, your studio looks successful.

Revenue is solid.

Members love the experience.

Your community is strong.

Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it.

Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle

But what if the real bottleneck isn’t lead generation?

What if it’s the lack of scalable fitness business systems underneath your revenue?

In this episode of Geronimo Unfiltered, we break down:

Why even high-performing gyms can’t grow past a certain point

The leadership mistake that keeps owners stuck on the floor

Why “it’s easier if I do it myself” kills scale

The hidden gap in most fitness business systems

The shift required to move from operator to CEO

If you care about:

Studio growth

Gym scaling

Building systems in your fitness business

Increasing retention without burnout

And ... creating consistency across your team

You’ll want to listen to this one all the way through.

Here's the reality no one talks about when you're a studio owner.

You might be:

Coaching too many sessions

Handling sales yourself

Approving everything

Fixing small problems daily

And then wondering why scaling feels messy.

It’s not a marketing issue. It’s a systems issue.

Without the right structure, your gym or studio can grow revenue … but it can’t grow freedom.

Scaling a gym or studio isn’t about doing more. It’s about building systems your team can execute without you.

If you want to generate more leads, improve retention … and build real fitness business systems without burning out, connect with us at Geronimo Academy.

Website: https://thegeronimoacademy.com

Instagram (Geronimo): https://www.instagram.com/thegeronimoacademy

Instagram (Doza): https://www.instagram.com/hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa

Chapters

00:00 - The $1M Golden Cage

01:05 - Why successful gyms still feel stuck

03:10 - The missing piece in fitness business systems

08:20 - The 60% execution problem in studios

10:30 - Perfectionism & control in gym leadership

14:00 - Why scaling requires inspection, not effort

17:15 - The leadership shift from coach to CEO

23:30 - The structure behind scalable studio growth

31:00 - Why “I’ll just do it myself” kills gym scaling

39:20 - The 30-day breakout challenge

45:20 - How to start scaling properly