Geronimo Unfiltered

• STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform

  If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.

  ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s killing their business -The brutal truth about what ClassPass is (and what it isn’t) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren’t the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)

  Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re covering: -Why “work-life balance” is bullshit—and what to focus on instead -The near-death experience that sparked this framework -The Review/Preview ritual: Diamonds, Rocks, and Stars -How to WIN THE WEEK across work, personal, wealth, and relationships -The commit-to-three rule that stops overwhelm and builds momentum -Why amateurs avoid problems and pros run straight at them -The weekly reset that turns Sundays from fear into fuel -How to judge the week so you stop lying to yourself about progress … and a whole lot more. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Why Mondays Make Most People Want to Quit ⏳ [01:40] The Heart Attack That Changed Everything ⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day ⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy ⏳ [10:30] Life by Design or by Default ⏳ [13:30] What Separation Sunday Really Is (and Isn’t) ⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars ⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships ⏳ [24:00] Commit to Three: The Secret to Real Momentum ⏳ [28:00] Why “Work-Life Balance” is a Trap ⏳ [31:00] The Tools, Templates & Pads That Make It Stick ⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape ⏳ [37:00] Judging the Week: How to Know If You Really Won

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• Burnout, Bottlenecks & Breakthroughs: How to Scale from $20K to $60K Without Dying

  Feel like you're doing everything but still stuck at the same revenue level? You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos into consistent sales -The brutal truth about undercharging, overworking, and doing it all yourself -What to delegate first so you can finally get out of the burnout zone -How to design your dream team with just 50 extra members -The biggest trap at $40K - and how to avoid starving your business of growth -Why your impact statement matters more than your income statement -The $1M shift: You’re not selling sessions anymore - your product is your people Chapters: ⏳ [00:00] The Scariest Part of Scaling: Why You Can’t Stay Stuck ⏳ [01:45] Every Revenue Level Has a Feedback Loop - Here’s How to Read Yours ⏳ [03:00] Breaking Through the $20K Barrier: Leads, Sales & Cash Flow Calendars ⏳ [06:00] Stop Doing $30 Tasks - Here’s How to Buy Back Your Time ⏳ [10:00] The Rule of Ones: Why Focus is the Fastest Path to $1M ⏳ [14:00] From $40K to $60K: The Team, Systems & Leadership Shift ⏳ [17:00] The Ideal Team Design That Funds Your Freedom ⏳ [21:00] Replacing Yourself: Why You’re the Bottleneck ⏳ [24:00] Vision, Mission, Culture: The Untapped Power of an Impact Statement ⏳ [27:00] Fuel, Not Fear: How to Keep Going When Survival Isn’t the Driver ⏳ [29:00] Your Next Move: DM “Map” for the Full $1M Revenue Plan Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio

  Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO. Here’s what we’re covering: -Why the fear of untapped potential still drives Indi’s every move -The biggest mindset shift she made to finally stop doing everything herself -The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters) -How she finally stopped losing sleep over money (and what changed) -The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs -Why she’s ditching packs for good (and what she’s doing instead) -How Indi grew every week, even while getting married in another country -The moment she realised leadership was her next frontier - and how she's rising to it -Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years … and a whole lot more Chapters: ⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up ⏳ [06:30] What No One Tells You About Running a Pilates Studio ⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free) ⏳ [20:15] From 5am to Midnight: The Reality of Doing It All ⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer ⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think ⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot ⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works ⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising ⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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