Geronimo Unfiltered

Your team will never run through a wall for a revenue target.
But they will run through one for a vision they're written into.

Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision.

You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home.

Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in.

In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours.

Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission.

Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template

CHAPTERS

00:00:00 — The one thing every business problem comes back to
00:00:36 — Ryan: why I quit a $1M studio
00:02:36 — What would've made me stay
00:03:10 — The Vision Book: 3 years, present tense, magazine format
00:04:02 — What actually goes in a vision book
00:04:39 — No vision, no fork in the road
00:05:34 — Why a clear vision creates instant buy-in
00:06:31 — Case study: She Can
00:09:21 — Case study: New Strength
00:12:29 — Case study: More Time Academy
00:14:43 — Case study: Frontline
00:18:21 — Case study: G3 King of the Mountain
00:23:32 — Your team will not get excited about a number
00:24:34 — Monday morning move
00:25:30 — The Geronimo manifesto, read live

Your team isn't unmotivated. Your hires aren't the problem.
If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem.

Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

You learned the skills. You got off the floor. You even hired a team.
But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do."
That's not leadership. That's fear wearing a busy costume.
The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new.
Your revenue says you're at level 2. Your behaviour says you never left level 1.

Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed through all three levels to build a self-running, net-growing studio. The pattern was every time she got stuck, it wasn't a business problem. It was an identity problem in disguise.

The line that will hit you: "If your team isn't all in, that's not a team problem. You haven't become the person worth quitting three other jobs for."

Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

In this episode, you'll learn:
• The 3 identity levels every gym and studio owner must move through (operator, manager, multiplier)
• Why your revenue can say level 3 while your behaviour keeps you trapped at level 1
• The "double dip paradox" — why results always get worse before they get better when you delegate
• What "no one's as good as me" is really telling you about your identity, not your team
• Why most studio owners accumulate skills but never make the actual identity shift
• How one studio owner went from overwhelmed operator to multiplier with consecutive months of net growth
• The self-coaching prompt that changes everything: "Where am I contributing to this?"

If you own a gym, Pilates studio, yoga studio, or any fitness business and you're successful on paper but stuck in practice…

Hit play.

Next episode worth your time: Why Some Studio Owners Win - And Others Stay Stuck [https://youtu.be/_kBG1in5UAw]

CHAPTERS
00:00:00 — "I'm making money but I don't love my business anymore"
00:01:15 — Level 1: The Operator — victim to victor
00:03:10 — What level 1 sounds like
00:05:02 — The adult learning curve
00:05:50 — Level 2: The Manager — letting go of control
00:07:04 — Why you won't delegate (and what you're really afraid of)
00:09:01 — The double dip paradox
00:09:41 — Level 3: The Multiplier
00:12:18 — The complacency trap at level 3
00:13:27 — "My team isn't all in" is an identity problem
00:14:51 — Becks: from operator to multiplier (full case study)
00:20:48 — Monday morning move

No brand. No list. No members. No reputation.

If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order?

Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

Most people start with the fit-out.
Black walls. Fancy equipment. Vowels missing from the logo.
Nobody cares. And they shouldn't - because you haven't given them a reason to.
The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease.
If you don't know your point of view and your total addressable market, you shouldn't even start.

Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit.

The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box.

Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up

In this episode, you'll learn:
• Why your point of view and total addressable market matter more than your equipment or fit-out
• The content-first strategy that lets you build an audience before you even sign a lease
• How to lock in a rent deal that doesn't put you underwater from month one (60% of revenue rule)
• Why Doza and Sophie disagree on what comes second — and what that tells you about your situation
• The exact focus order once doors open: media, sales, product, then AI workflows
• How to reverse engineer a $1M run rate into daily KPIs you can actually hit
• The "win the day" discipline that separates studios that grow from studios that vibe

If you're planning to open a gym, Pilates studio, yoga studio, or wellness business in 2026 - or you're already open and want to rebuild smarter…

Hit play.

Next episode worth your time: The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)

Chapters
00:00:00 — No brand, no members, no list — what do you do first?
00:00:33 — Round 1: Problem + total addressable market
00:03:17 — Round 2: Content team vs rent deal (they disagree)
00:06:06 — Round 3: Solid rent deal + business model forecast
00:08:32 — The founder-led content strategy
00:10:17 — Round 4: Focus order once you're open
00:13:38 — You're a media business in 2026
00:15:21 — Round 5: Three months in — what now?
00:16:22 — The million dollar roadmap
00:17:55 — Reverse engineering $1M to daily KPIs
00:19:27 — Monday morning move

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could.

Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

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Fine is stable revenue, a decent team, and a business that's technically working.
It's also the most dangerous place a studio owner can be.
Because fine shrinks your ambition to fit your fears.
Burnout has a protocol. Fine has a comfort zone.
And comfort zones don't build the business — or the life — you actually wanted.

In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah.

Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up

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In this episode, you'll learn:
— Why fine is more dangerous than burnout for gym and studio owners
— The one question to ask yourself on Monday morning that reveals if you're actually stuck
— The four steps from fine to f*ck yeah — decision, identity, design, action
— Why your ambition shrinks to fit your fears (and how to reverse it)
— The be-do-have framework and why most fitness business owners have it backwards
— The daily non-negotiables that keep successful studio owners out of fine for good
— Real examples of studio owners who went from $20k to $100k months after making the shift

If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine?

If it's not a f*ck yeah, listen to this.

Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose.

Chapters

00:00:00 Fck fine — why "good enough" is killing your fitness studio
00:00:15 What "fine" actually looks like (and why it's scarier than survival mode)
00:02:05 Fine is more dangerous than burnout — here's why
00:02:49 What happens when ambition shrinks to fit your fears
00:03:30 The Pilates studio owner who stopped believing in her own goal
00:06:06 The fine line between fine and burnout — and how fast it descends
00:06:58 The spectrum: from drowning to fine to fck yeah
00:08:29 Fine is an identity problem and a design problem
00:08:51 Step 1 — the decision: kill your 1.0
00:10:09 Step 2 — identity shift: become the chief want officer
00:11:14 The number one regret of the dying (and what it sounds like)
00:12:12 Step 3 — design the life: be, do, have
00:13:47 Step 4 — massive action and daily habits
00:15:41 The five daily non-negotiables that keep you out of fine
00:16:45 Achievement roadmap, Power 12 and Separation Sunday
00:18:30 Monday morning — the one question that changes everything
00:19:52 What's next: you're not in the fitness business, you're in the media business

You've got leads. You're not converting them.
That's not a lead problem. That's a sales problem.

Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot

Book a free Hidden Million session → https://bit.ly/p-free3step

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Most studio owners hate sales.
They call too late. They don't pick up. They wing it.
Harvard says calling within five minutes makes you 100x more likely to convert.
We called 5 real studios live on this episode. Three didn't pick up.
They're all running ads.
The transformation starts at the transaction.

In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net.

Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot

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In this episode, you'll learn:
— The 3 mistakes killing your lead conversion rate
— Why calling within 5 minutes makes you 100x more likely to convert
— The double tap: the simplest trick to get a pickup
— How to run a SOLVER call live — from intro to close
— Why going deep on pain converts better than pitching your offer
— How to close with conviction and handle payment hesitation
— How to hand the script off so you never have to do this yourself

If you want leads that actually convert…Listen now.

Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A

Chapters
00:00:00 Unf*ck your sales in 3 steps
00:01:23 Why sales feels icky (and why that has to change)
00:03:17 Mistake 1 — not calling within five minutes
00:05:42 The double tap and the 3x3x3 method
00:07:49 The lifeguard reframe: sales = service
00:09:34 Mistake 2 — not picking up (live proof)
00:14:34 Mistake 3 — not following the script
00:17:48 Live SOLVER roleplay begins
00:18:09 The pre-frame
00:20:00 Building rapport and qualifying
00:24:28 Finding the real emotional pain
00:32:58 Moving to the close
00:36:26 Handling objections and taking payment
00:37:25 Why the script works every time
00:41:45 Gerry — the AI roleplay bot
00:43:03 Wrap up