Geronimo Unfiltered

• The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)

  Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most ‘done-for-you’ agencies actually cost you more in the long run -The top 5 mistakes that lead to studio launches flopping (including the one almost nobody talks about) -The critical difference between trials and true members, and how to avoid a mass exodus -How one Pilates studio sold 100 memberships before spending a cent on ads -The 5-phase pre-sale strategy that guarantees you open at a profit -What to do after opening day to maintain momentum (and avoid the post-launch slump) -The one number you need to be obsessed with from day one … and loads more Chapters: ⏳ [00:00] Studio Launch Horror Stories—and Why They Keep Happening ⏳ [06:00] The Real Cost of Opening Without a Plan ⏳ [13:00] Why You Only Get One Shot at a Profitable Open ⏳ [18:30] The Biggest Launch Mistakes Studio Owners Make ⏳ [26:00] The 5 Phases of a Profitable Studio Launch ⏳ [34:00] How to Sell Out Tier 1 (Without Spending on Ads) ⏳ [38:00] Selling Out Tier 2 and Tier 3 Like a Pro ⏳ [43:00] Grand Opening Week: The Hidden Goldmine ⏳ [44:30] The Two Things That Will Still Derail Your Launch (Even With a Plan) ⏳ [45:45] Final Word: Avoid the Flop. Open at a Profit Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/p-free3step Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/3IB9MaZ Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio

  Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems. In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into business—and what finally flipped the switch -How a Contiki trip epiphany triggered a complete career overhaul -The truth about opening a studio during lockdown (and how he made it work) -The mindset shift that took him from winging it to running it -Why he stopped overthinking—and started backing himself -The exact systems he used to go from stuck at 120 members to 230+ -How “The Underground” was born—and how he used dead space to build new revenue -The team strategy that’s unlocked freedom and built loyalty for life -The real reason he never burnt out (even when working 3 jobs) … and a whole lot more Chapters: ⏳ [00:00] Meet the Most Jacked Cricketer in the Game ⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started ⏳ [06:00] A Contiki Trip Epiphany That Changed Everything ⏳ [08:00] Battling Imposter Syndrome and Building Belief ⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses) ⏳ [14:00] From Trainer to CEO: The Real Identity Shift ⏳ [17:00] Making the First Hire: How He Knew It Was Time ⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members ⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold ⏳ [26:00] Dominating the Mountains: What Drives Him Now ⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week ⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon ⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without ⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action ⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck) ⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio

  Think you need a million followers to make $1 million? Think again. This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients. Here’s what we’re covering: -Why most fitness content fails (and how to make yours bingeable) -How to stop chasing views and start building trust -The 3 types of stories every studio should be posting -Why posting trends might be killing your business -The ‘Dirty 30’ content strategy that fuels 7-figure growth -The biggest mistake studios make with their “before & after” posts -How to find your winning content formats (and scale the shit out of them) -The studio “logo test”—and why yours might fail it -What to pin on your feed to instantly boost trust and follows -How to turn a handful of followers into a 6- or 7-figure pipeline … and a whole lot more Chapters: ⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It) ⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise ⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells ⏳ [08:54] The Growth Flywheel: Content That Drives Sales ⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter) ⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention ⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It) ⏳ [22:49] Speak to One Person—Not the Algorithm ⏳ [24:25] What Makes Content Truly Valuable? ⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger. ⏳ [31:27] The ‘Follow’ Metric That Changes Everything ⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing ⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul ⏳ [40:50] The Studio Content Logo Test (You Need This) ⏳ [45:08] Don’t Use Your Grid as a Noticeboard ⏳ [48:10] Why Your Hooks Suck (And How to Fix Them) ⏳ [50:00] From Content to Cash: How the System Works ⏳ [54:18] Behind the Scenes of a Viral Post That Converted ⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming ⏳ [59:04] Recap & Your Next Steps to Scale with Content Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. BOOK YOUR TICKET TO OUR LIVE EVENT HERE: https://www.eventbrite.com.au/e/1468415282639?aff=oddtdtcreator Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

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• Best Month Ever: The Leadership Shift Behind Moe’s Studio Success

  Burnt out, lost, and ready to quit—until one bold move changed everything. In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships. Here’s what we’re covering: -How Moe went from couch-surfing and burnout to owning a thriving studio -The ‘BMA’ moment that shifted everything (and what it means inside the Academy) -The personal breakthrough on a solo CEO retreat that changed the game -Why your team will never follow a leader without a vision -The moment Moe realised his studio was about more than fitness—and how it unlocked a bigger mission -The daily grind facing his clients—and why he’s now helping them win the war at home -What it really means to lead from the frontline -The hard truth: You don’t need to be on the floor to be a great coach -How to create a generational ripple effect through health and leadership … and a whole lot more Chapters: ⏳ [00:00] From Burnout to Breakthrough: Moe’s Story Begins ⏳ [01:15] Kicked Out at 18—And the Two Weeks That Turned into Two Years ⏳ [02:53] A Life-Changing Call from the Army ⏳ [04:03] Iraq, Isolation, and the Realisation That Sparked Frontline ⏳ [06:00] The Struggle Before Geronimo—and What Wasn’t Working ⏳ [07:06] BMA: The Birth of “Best Month Ever” ⏳ [08:10] The Mindset Shift That Unlocked Growth ⏳ [10:00] From Reactive to Proactive: Moe’s Leadership Evolution ⏳ [13:00] The Solo CEO Retreat That Changed Everything ⏳ [16:44] The Real Vision: Disrupting Australia’s Divorce Rate ⏳ [20:00] How Frontline is Creating Confident, Present Parents ⏳ [22:00] Leading in the Local Community—And Building a Movement ⏳ [25:00] Redefining Targets and Building a Legacy Team ⏳ [27:00] Why Vision is a Non-Negotiable for Any Business Owner ⏳ [30:04] What Moe’s Celebrating in Hawaii (Hint: 55K Months & a Family Home) ⏳ [33:05] The Power of Personal Brand—and How It Fuels the Mission ⏳ [35:00] Manifesting the Moment: Moe’s Full Circle Podcast Story If you want to book your next breakthrough, grab a copy of our Solo CEO Retreat Agenda here: https://bit.ly/p-solo-retreat Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

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• Why Some Studio Owners Win—And Others Stay Stuck

  Ever feel like you're doing all the right things—but still not getting anywhere? Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and what to do about it) -The 5 unconscious mindset distortions that stop you from scaling -How to know if you're a romantic altruist, lone wolf, or intellectual—and why it's keeping you small -The dangerous belief that you have to "earn" freedom by working harder -Why some studio owners win with less effort—and how to become one of them -How to identify your core values (and finally feel aligned in your business again) -The real reason you're scared to delegate—and how to fix it for good … and a whole lot more Chapters: ⏳ [00:00] Why Most Owners Stay Stuck (Even When They’re Working Hard) ⏳ [02:00] Loss Aversion: The Hidden Fear That’s Sabotaging Your Growth ⏳ [06:30] Confirmation Bias: How You’re Proving Yourself Right (And Staying Small) ⏳ [11:15] Dunning-Kruger: Why Confidence Isn’t Always a Good Thing ⏳ [17:00] Sunk Cost Fallacy: Letting Go of What’s No Longer Working ⏳ [22:00] Self-Serving Bias: The Mindset That Keeps You Playing Victim ⏳ [28:00] The 7 ‘Brokie’ Personality Types (And How to Spot Yours) ⏳ [36:00] The Lone Wolf: Why Doing It Alone Is Slowing You Down ⏳ [40:00] The Winning Mindset: What 7-Figure Owners Do Differently ⏳ [43:00] The Identity-Based Discipline Hack for Daily Consistency ⏳ [46:00] Values-Driven Action: The Fastest Way to Feel Fulfilled Again ⏳ [52:00] Why Some Winners Still Burn Out—And How to Avoid It ⏳ [56:00] The #1 Thing You Need to Break Free (And Win On Your Terms) Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

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