The Ultimate Guide to End-of-Year Selling Strategies
Send us a textIn this episode, we dive into the flow of today’s real estate world — unpacking seasonal market trends, buyer misconceptions, and the strategic planning needed to win in a hot property climate.We explore everything from international real estate standards to practical ways of engaging buyers more effectively. Together, we share real-world insights and proven strategies to help agents lift their performance and strengthen client relationships.As the Australian real estate market continues to heat up, John highlights the importance of auctions and vendor-paid marketing — explaining how the current landscape creates powerful opportunities for agents and brokers to leverage. I also share a story about a young buyer’s confusion around the 5% deposit scheme, a reminder that clear communication and empathy are critical in our industry. Troy rounds out the conversation with powerful points on planning ahead, understanding market seasonality, and aligning with buyer behaviour.It’s an episode full of lessons, inspiration, and strategies for agents who want to stay sharp, relevant, and successful in any market condition.
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26:35
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26:35
The Decline of Cold Calling: Is the Era of Attraction Agents Here?
Send us a textThis episode explores the evolving dynamics of the real estate industry, highlighting the impact of technology and shifting regulations. The discussion begins with a reflection on community and longevity, before moving into how agents can adapt their practices to meet modern challenges.With cold calling increasingly restricted by privacy laws and digital screening tools on iOS and Android devices, agents are encouraged to pivot towards building more meaningful client relationships. The implications of the Do Not Call register are examined, alongside practical strategies for moving away from transactional approaches and focusing on long-term value creation.Key themes include leveraging technology such as AI for smarter lead generation, enhancing efficiency, and positioning agents as trusted advisors rather than direct marketers. The conversation underscores a future where relationships, trust, and genuine value stand at the heart of real estate success.
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20:34
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20:34
Heated Debate on Underquoting: What’s Legal, What’s Not | Tim McKibbin, CEO of REINSW
Send us a textUnderquoting in real estate remains a persistent challenge despite years of legislative attempts to address it, with the REINSW CEO, Tim McKibbin, joining John McGrath and Tom Panos to unpack the legal and ethical dimensions of property price guides. The discussion explores whether underquoting actually benefits vendors or merely creates disappointed buyers who waste time and money.• The offence of underquoting is representing a price that's less than the agent's estimated selling price• Agents must work within a maximum 10% price range when quoting to buyers• If a vendor rejects an offer, the quoted price cannot be lower than the rejected offer• Agents can adjust price guides during campaigns as market feedback comes in• The obligation to represent accurate pricing rests with the agent, not the vendor• Poor industry education contributes to pricing issues with 80% churn rate in NSW real estate• Serial underquoters damage the industry's reputation and create emotional distress for buyers• Technology may play a role in monitoring compliance in future regulatory approaches• Transparency and integrity are essential for rebuilding trust with the public
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59:57
Underquoting, Overpricing & Vendor Conditioning
Send us a textUnderquoting is under increasing scrutiny in Australia, with regulators cracking down on misleading pricing tactics. In this episode, Tom Panos, John McGrath, and Troy Malcolm dive into what underquoting really is, why it happens, and how ethical agents can avoid it.They explore three common pricing pitfalls: lack of product knowledge, deliberate deception, and good agents being pressured by dodgy competitors. More importantly, they offer real-world strategies—like early buyer feedback, honest price conversations, and aligning vendor expectations transparently across a campaign.Troy discusses how buyers now use AI to do their own market research, making deception harder than ever. John McGrath reinforces the need for radical transparency, stating, "We don’t condition, we don’t make up buyers, we don’t make up comments."With Tom reporting a strong market and a recent 100% clearance rate, this timely episode provides essential insights for agents who want to stay ethical—and competitive.
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31:54
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31:54
New Financial Year, New You!
Send us a textAs the financial year rolls over, it’s the perfect time to review what’s working in your real estate business—and what’s not. In this no-fluff conversation, we dig into the strategies that set top performers apart.High achievers know the value of honest self-assessment. How strong is your listing presentation? Many agents rate themselves a 5 or 6 out of 10—risky business when others are presenting sharp, persuasive pitches that win listings. We show you how to spot weaknesses and sharpen your delivery through practice and polish.Tech is another game-changer, especially AI tools and dictation that boost efficiency. Instead of getting lost in too many options, pick one or two tools that save time and help you stay connected with more clients, without losing the personal touch.Knowing your numbers is key. By breaking down last year’s presentations, conversion rates and lead sources, you’ll spot what to double down on. “Volume negates luck”—a solid pipeline protects you from the ups and downs.Finally, what’s your “one thing”? The single skill or habit that, if improved, would level up your business more than anything else. Whether it’s managing vendor expectations, pushing through call reluctance, or nailing your pitch—committing to that focus for the next 12 months will be a game-changer.These next 30 days will shape your spring. Ready to make this your breakthrough year?
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