In this episode, I chat with Jane Sweeney and Carolyn Kerr, co-founders of Anthem, one of New Zealand’s leading communications and marketing agencies.Together, they unpack how they’ve built a purpose-led, family-first workplace that challenges industry norms and how flexible, trust-based leadership can help smash the motherhood penalty for good.Jane and Carolyn share candid stories from their own careers, from being leading women in PR to raising families while leading major campaigns, and reveal how Anthem became a model for modern, human-centred business.They talk openly about flexibility that works for everyone (not just mothers), the part-time penalty, normalising men as caregivers, and why empathy and equity are key to building truly inclusive workplaces.If you’re a business leader, parent, or advocate for workplace equality, this episode will inspire you to rethink how work can work for all.We speak about:· The founding story of Anthem and how Jane and Carolyn built a “no sweatshop” culture· Why flexibility must go beyond gender and job titles· How trust, transparency, and human connection drive performance and retention· The unseen “part-time penalty” and how to challenge it· Real-life examples of progressive policies, from phased returns and job shares to paw-ternity leave· Practical advice for employers to support working parents (and all caregivers)· The cultural shift needed to normalise men working part-time· Why equitable pay, flexible roles, and open conversations matter more than ever Connect with EmmaThis podcast was funded and created by Emma Mclean, the founder of Works for Everyone.Emma Mclean is a mum of three and founder of Works for Everyone, a professional development business that partners with NZ's leading corporates to help them retain and grow their working parent talent. She does this through innovative leadership programmes, executive coaching and keynote speaking. She founded her business in 2019 following a 20-year career in corporate strategy where she experienced first-hand how hard it was to have a career and a family. As an impatient optimist when it comes to system change, she launched her successful podcast “How to Smash the Motherhood Penalty” in 2023 where she talks to humans who are actively working to change the system that creates financial penalties that only mothers pay. And in 2024 she launched the first NZ Part Time Power List – to shine a light on those senior roles in NZ that are career building, not side stepping."To work with Emma or enquire about speaking –
[email protected] www.worksforeveryone.co.nzhttps://www.instagram.com/worksforeveryone/https://www.linkedin.com/in/emma-mclean-9176217/