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33. Grief, Guts & Going Viral: the Content Framework I Use to Build a Real Audience! | Jony Lee
She Went to Sleep a Newlywed and Woke Up a Viral SensationIn this raw and wildly inspiring episode, Yaela Raber sits down with Jony Lee, creative strategist, content powerhouse, and storyteller at The Attention Seeker whose life changed overnight after a deeply personal act of love went viral.At just 20 years old, Jony shaved her head during her wedding to honor her terminally ill mother. She went to bed a newlywed and woke up with 100,000 followers and the internet’s brutal spotlight. What followed was a crash course in grief, identity, and the strange duality of social media fame.Now one of New Zealand’s most magnetic voices in digital storytelling, Jony shares how she turned pain into purpose, learned to “speak from scars, not wounds,” and built a career helping brands tell human-centered stories that actually matter.This episode is for every creative, founder, and woman who’s ever wondered what it means to be seen and what it costs.In This Episode We Discuss:00:00 - Episode trailer01:45 - The wedding day that changed everything05:10 - Shaving her head for her dying mother08:30 - Grief, humor, and love colliding in one unforgettable moment12:20 - Going viral overnight 100,000 followers in a single night17:00 - Dealing with internet hate and reclaiming her own story21:45 - The birth of The Attention Seeker and finding her creative calling26:20 - How storytelling became her healing process31:00 - “Speak from a scar, not a wound” how to share authentically online35:45 - The dark side of parasocial fame and finding real connection39:20 - The human truth behind every viral moment43:00 - Why vulnerability isn’t a performance46:30 - Breaking the fear of judgment and posting anyway50:10 - From content to sales: redefining success on her own terms55:20 - Storytelling as the heart of every powerful brand01:00:30 - Owning your story and why that’s your obligation, not an optionEpisode Resources:Guest Website: https://www.theattentionseeker.com/Guest Instagram: https://www.instagram.com/jonymlee/Guest LinkedIn: https://www.linkedin.com/in/jony-lee-the-attention-seeker/Follow Us On:Apple Podcast: The Powerhouse DiariesSpotify: The Powerhouse DiariesInstagram: https://www.instagram.com/powerhousediaries/
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32. From Surgery to Viral Startup: How PAM Blew Up Overnight! | Nicole Retter
She Built an App That Broke the Internet While Recovering From SurgeryIn this electrifying episode, Yaela Raber sits down with Nicole Retter, co-founder of PAM, the revolutionary app easing the invisible mental load carried by parents particularly mothers. What began as a duct-taped prototype created by a burnt-out mum has become one of the fastest-growing tools for families worldwide.Nicole opens up about the day PAM went viral while she was in the hospital recovering from surgery, the chaos of scaling overnight, and the deep personal burnout that almost broke her. Together, she and Yaela unpack the dark side of high-achieving entrepreneurship, the addiction to productivity, and how Nicole rebuilt both her health and her leadership by finally slowing down.This is a brutally honest conversation about motherhood, mental load, ADHD, and the hidden emotional toll of building something that matters and how reclaiming your own wellbeing is the ultimate act of power.In This Episode We Discuss:00:00 - Episode Trailer01:22 When the app “broke the internet” overnight03:50 The mental load parents carry and why PAM had to exist06:30 Solving a problem 20 years overdue07:56 ADHD, motherhood, and building a product for your past self10:15 From burnout to body breakdown: the wake-up call12:22 The scariest moment and the lesson it forced14:50 The addiction to doing more and how it’s rewarded17:00 Finding the line between obsession and burnout19:42 Relearning to rest the hardest skill21:20 Setting boundaries as a founder and mother23:03 The guilt of “doing it wrong” and finding grace again25:19 Recognizing the “have to” mindset as a warning sign27:20 The myth of productivity and redefining success30:10 The burnout loop: never feeling “enough”33:42 Childhood patterns and the high-achiever trap35:44 Reconnecting to the body after years of disconnection38:12 Building PAM: from wine nights to beta testing42:15 Turning messy steps into massive impact46:10 Data, safety, and protecting what matters most50:20 The lesson from her biggest business mistake54:00 Full-circle moments: from wanting kids to building PAM for parents56:00 The real measure of impact and the power of following intuitionEpisode Resources:Guest Website: https://nicoleretter.com/Instagram: https://www.instagram.com/nicoleretter/LinkedIn: https://www.linkedin.com/in/nicole-retter/Facebook: https://www.facebook.com/nicole.retter/Follow Us On:Apple Podcast: The Powerhouse DiariesSpotify: The Powerhouse DiariesInstagram: https://www.instagram.com/the_powerhouse_alliance/Website: https://www.drdanielkirkbride.com/
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31. Pregnant, Panicked & Building A Business Anyway! | Georgia Patten
From Bored to Boss: How Georgia Patten Turned Restlessness Into a MovementIn this episode, I sit down with Georgia Patten entrepreneur, podcast host, and the voice behind Bored to Boss. What started as a feeling of disconnection and frustration with the “safe path” became the catalyst for Georgia to step into entrepreneurship, build a personal brand, and create a platform that empowers young women to chase what really lights them up.We dive into Georgia’s journey of turning boredom into fuel, building a business from scratch, and the mindset shifts that helped her trade expectations for alignment. This conversation is for anyone who’s ever looked around at their life and thought, surely, there’s more than this.In This Episode We Discuss:00:00 - Episode Trailer01:15 - The moment Georgia realized she was bored with the “safe” path05:30 - How boredom can be a signal for growth and change09:40 - Launching *Bored to Boss* and creating a podcast for young women14:00 - Lessons from building a brand in real time18:30 - The role of social media in growing a movement23:00 - How to move from idea to action (without overthinking)27:45 - Navigating self-doubt and imposter syndrome32:00 - Why aligned community matters more than metrics36:15 - Turning creativity into consistency40:00 - Georgia’s advice for anyone ready to stop waiting and start buildingEpisode Resources:Guest Instagram: https://www.instagram.com/georgia.patten/?hl=enGuest Instagram:https://www.instagram.com/bored.george/?hl=enGuest Podcast Instagram: https://www.instagram.com/boredtobosspodcast/?hl=enGuest Spotify: https://open.spotify.com/show/50vTQvbEfenwLx4SvfXm6g?si=e8bca594ab6440aeFollow Us On:Apple Podcast:https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472Spotify: https://open.spotify.com/show/3ExGnkttIzhK8NMjyWLINw?si=184cc0b3c89d440fInstagram: https://www.instagram.com/the_powerhouse_alliance/Host Website: https://www.drdanielkirkbride.com/
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31. Pregnant, Panicked & Building A Business Anyway! | Georgia Patten
From Bored to Boss: How Georgia Patten Turned Restlessness Into a MovementIn this episode, I sit down with Georgia Patten entrepreneur, podcast host, and the voice behind Bored to Boss. What started as a feeling of disconnection and frustration with the “safe path” became the catalyst for Georgia to step into entrepreneurship, build a personal brand, and create a platform that empowers young women to chase what really lights them up.We dive into Georgia’s journey of turning boredom into fuel, building a business from scratch, and the mindset shifts that helped her trade expectations for alignment. This conversation is for anyone who’s ever looked around at their life and thought, surely, there’s more than this.In This Episode We Discuss:00:00 - Episode Trailer01:15 - The moment Georgia realized she was bored with the “safe” path05:30 - How boredom can be a signal for growth and change09:40 - Launching Bored to Boss and creating a podcast for young women14:00 - Lessons from building a brand in real time18:30 - The role of social media in growing a movement23:00 - How to move from idea to action (without overthinking)27:45 - Navigating self-doubt and imposter syndrome32:00 - Why aligned community matters more than metrics36:15 - Turning creativity into consistency40:00 - Georgia’s advice for anyone ready to stop waiting and start buildingEpisode Resources:Guest Instagram (Personal): https://www.instagram.com/georgia.patten/?hl=enGuest Instagram (Creative Page): https://www.instagram.com/bored.george/?hl=enGuest Podcast Instagram: https://www.instagram.com/boredtobosspodcast/?hl=enGuest Spotify: https://open.spotify.com/show/50vTQvbEfenwLx4SvfXm6g?si=e8bca594ab6440aeFollow Us On:Apple Podcast: The Powerhouse DiariesSpotify: The Powerhouse DiariesInstagram: https://www.instagram.com/the_powerhouse_alliance/Host Website: https://www.drdanielkirkbride.com/
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30. From Pastor to $350M Dubai Real Estate Mogul! | Natalie Williams
From Pastor to Building Empire: Natalie Williams on Trauma, Real Estate, and Building Generational WealthIn this episode, I sit down with Natalie Williams speaker, coach, and founder of Wealth Creators whose journey has been anything but ordinary. From her early years as a pastor and suicide prevention advocate in New Zealand to becoming a luxury real estate entrepreneur in Dubai, Natalie’s story is one of resilience, reinvention, and relentless ambition.We dive into the trauma and transformation that shaped her path, including losing her father, facing depression, and learning to turn pain into power. Natalie shares how she built a multi-million-dollar real estate business in one of the world’s most competitive markets, why financial literacy and wealth creation are essential for women, and the mindset shifts that allow anyone to step into their next level.This conversation is packed with practical insights, raw truth, and a powerful reminder that you are the architect of your own life.In This Episode We Discuss:00:00 - Episode Trailer01:00 - From pastor to entrepreneur: Natalie’s unlikely beginning05:00 - Losing her father, depression, and the power of forgiveness10:00 - Building resilience through grief and trauma14:00 - Creating a national suicide prevention tour18:00 - Transitioning into PR, coaching, and real estate22:00 - Pitching and winning the biggest property deal in New Zealand28:00 - Moving to Dubai: why a one-way ticket changed everything33:00 - The truth about financial freedom, wealth, and contribution38:00 - Money mindset: shifting from scarcity to abundance42:00 - Female founders, tall poppy syndrome, and building global empires48:00 - Why pain can be your greatest teacher53:00 - Final reflections: success, sacrifice, and legacyEpisode Resources:Guest Website: https://nataliewilliams.komi.io/Guest Instagram (Personal): https://www.instagram.com/nataliewilliams.coach/?hl=enGuest Instagram (Wealth Creators): https://www.instagram.com/wealthcreators.ae/?hl=enGuest LinkedIn: https://www.linkedin.com/in/natalie-williamsFollow Us On:Apple Podcast: The Powerhouse DiariesSpotify: The Powerhouse DiariesInstagram: https://www.instagram.com/the_powerhouse_alliance/Host Website: https://www.drdanielkirkbride.com/
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