Make It Happen with Iyia Liu

Instagram's CEO just confirmed what most creators have been feeling for months: the algorithm doesn't care about your likes anymore.
In this episode, I'm breaking down the real ranking factors Instagram is using right now, the six metrics that determine whether your content gets buried or pushed to 100K people, and the exact formula to fix your strategy before your reach tanks any further.
If you've been posting and wondering why nothing's landing the way it used to, this one's going to connect the dots.
We cover:
The metric that now matters more than likes, comments, or saves combined
Why your first second (not three seconds) decides everything
The six ranking factors in order, and how to actually move each one
The content mistakes quietly killing your reach
Tune in and start creating content Instagram actually wants to push.
Ready to start building? Join my Business Masterclass today ⬇️

👉🏼 https://makeithappen.org.nz/
📲 Socials: https://www.instagram.com/makeithappen
See for privacy information.
See omnystudio.com/listener for privacy information.

What happens when two best friends can't find products that reflect their culture for their own children? They build them.
In this episode I sit down with Amy Barratt and Dayna Slade, co-founders of Bo & Ko, to explore how they turned a personal gap in the market into a thriving Māori and Pacific-owned brand. They share the realities of building a business while navigating new motherhood, the power of creating products rooted in culture and identity, and how entrepreneurship deepened their connection to their own whakapapa. If you've ever dreamed of turning an idea into something meaningful, this conversation will leave you inspired.
Ready to start building? Join my Business Masterclass today ⬇️

👉🏼 https://makeithappen.org.nz/
📲 Socials: https://www.instagram.com/makeithappen
See omnystudio.com/listener for privacy information.

Procrastination is not laziness. It is a stress habit and once you understand what is actually happening in your brain, you can break it. In this episode I share the simple three step process to interrupt the cycle for good.
The only thing standing between you and the life you want is a decision to begin.
Ready to start building? Join my Business Masterclass today ⬇️

👉🏼 https://www.makeithappen.org.nz/
📲 Socials: https://www.instagram.com/makeithappen
See omnystudio.com/listener for privacy information.

This is the conversation I wish someone had sat me down and had with me when I was starting out. I cover the four things that actually change the trajectory of your life, your circle, your money habits, what you are putting into your mind, and how you handle failure. Because the small decisions you make right now are compounding into the person you will be in five years.
You do not need to come from money. You do not need the perfect plan. You just need to decide and start.
Ready to take that first step? Join my Business Masterclass today. ⬇️
👉🏼 https://www.makeithappen.org.nz/
📲 Socials: https://www.instagram.com/makeithappen

See omnystudio.com/listener for privacy information.

How do you start a business with no money, no mentor and no blueprint? In this episode I share the real story - where I started (promo girl, waitress, Uber driver), the very public failure that nearly broke me, and how that same business now turns over $10M+ a year.

If you're feeling stuck, or sitting on a business idea you're too scared to start - this is your permission to go.

Ready to take the leap? Join my Business Masterclass today ⬇️

👉🏼 https://www.makeithappen.org.nz/
📲 Socials: https://www.instagram.com/makeithappen
See omnystudio.com/listener for privacy information.