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Make It Happen

Podcast Make It Happen
Iyia Liu
Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing som...
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Available Episodes

5 of 50
  • (#50) From Barista To Co-owning Acme Cupco: New Zealand's Ceramic Powerhouse
    In this conversation, Megan Wiper, co-owner of Acme Cupco, shares her journey from the coffee industry to leading a ceramics brand. She discusses her experiences as a barista, her transition to managing a roastery, and the challenges of acquiring Acme during COVID-19. Megan emphasizes the importance of branding, innovation in product development, and balancing her entrepreneurial endeavors with motherhood. Her insights reflect a can-do attitude and the significance of seizing opportunities in business. Keywords Acme Cupco, coffee industry, ceramics, entrepreneurship, product development, motherhood, business challenges, branding. Takeaways Megan's journey in coffee began at a young age. She emphasises the importance of human interaction in hospitality. Megan's experience in Scotland shaped her coffee career. Branding is crucial for business success, according to Megan. Megan values the support of her business partner and team. The transition to ceramics was a natural progression for her. Product development can take longer than expected. Balancing motherhood and entrepreneurship is challenging but rewarding. Megan encourages aspiring entrepreneurs to take risks and say yes. https://acmecups.nz/ https://www.makeithappen.org.nz/
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  • (#49) This Hack Will Help You Take 11 Years Off Your Mortgage (Guest: Ryan Smuts - Kris Pedersen Mortgages & Insurance)
    In this conversation, Iyia interviews Ryan Smuts, a mortgage broker and partner at Kris Pedersen Mortgages. Ryan shares his journey into the mortgage industry, discusses current market trends, and debunks common myths about mortgages. He provides insights into strategies for paying off mortgages faster, navigating property investment as a single buyer, and the emotional challenges of home buying. The discussion also covers the future of the New Zealand property market, the differences between commercial and residential properties, and the role of non-bank lending. Ryan concludes with practical tips for aspiring property investors. Keywords mortgage, property investment, interest rates, home buying, non-bank lending, first home buyers, mortgage myths, investment strategies, New Zealand property market, commercial property Takeaways The current market is seeing a shift with interest rates potentially decreasing. Many people believe fixed-rate mortgages are the best option, but this isn't always true. Paying off a mortgage faster can be achieved through creative strategies like renting out rooms. First home buyers face challenges primarily due to high rents and deposit requirements. Emotional resilience is crucial for home buyers facing repeated disappointments. The New Zealand property market is expected to continue its upward trend in the long term. https://www.krispedersen.co.nz/about/ryan-smuts/ https://www.makeithappen.org.nz/
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  • (#48) Maximising The Best Marketing Channels On A Budget
    In this episode, Iyia and Nadene discuss the best marketing channels for businesses on a budget, focusing on email marketing, organic content, and paid advertising. They explore the effectiveness, cost, and conversion potential of each channel, emphasizing the importance of integrating these strategies for optimal results. The conversation highlights practical tips for building email lists, creating engaging organic content, and leveraging paid ads to drive traffic and sales. Keywords marketing channels, budget-friendly marketing, email marketing, organic content, paid advertising, business growth, marketing strategies, conversion potential, social media marketing, influencer marketing Takeaways Email marketing is the most cost-effective marketing channel. Building an email list is crucial for long-term success. Organic content can significantly boost brand awareness and sales. Influencer marketing can be a low-cost way to reach new audiences. Paid advertising can drive immediate traffic and leads. All marketing channels should work together for maximum impact. Understanding your audience is key to effective marketing. Testing different content types is essential for paid ads. https://www.makeithappen.org.nz/
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  • (#47) Case Study: Graphic Design Agency - From Unemployed To 600,000 Followers & A Team Of 6 (Guest: Kirsty Campbell - Pink Pony Creative)
    In this engaging conversation, Kristy, a successful graphic designer and owner of Pink Pony Creative, shares her journey of starting a business, the importance of branding, and how social media has played a crucial role in her growth. She discusses her transition from a designer to a business owner, the significance of building a personal brand, and her aspirations for the future. Kristy also offers insights into public speaking and the confidence it takes to present in front of an audience, along with some fun rapid-fire questions that reveal her personality. Keywords graphic design, branding, social media, business growth, entrepreneurship, personal branding, public speaking, creative industry, marketing strategies, passive income Takeaways Kristy started her business during the COVID pandemic after feeling creatively drained. Social media has been a significant driver of growth for her business. Branding is about portraying a personality and connecting with the right audience. A strong brand can sell a mediocre product better than a great product with poor branding. Kristy emphasises the importance of creating a full visual identity beyond just a logo. Passive income opportunities have expanded her business model beyond client work. Confidence in public speaking comes with practice and acknowledging that everyone makes mistakes. https://www.pinkponycreative.com/ https://www.makeithappen.org.nz/
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  • (#46) Life: Why Manifesting Your Success Is Important
    In this episode, Iyia and Nadene discuss the concept of manifesting success, emphasizing the importance of having a positive mindset, perseverance, and the drive to achieve more than what one has. They explore personal experiences that shaped their ambitions, the significance of surrounding oneself with supportive individuals, and the role of failure as a learning opportunity. The conversation highlights the journey of personal growth and empowerment, encouraging listeners to pursue their dreams and embrace challenges along the way. Keywords manifestation, success, perseverance, mindset, empowerment, positivity, personal growth, overcoming challenges, self-improvement, journey Takeaways Manifestation requires both belief and hard work. Comfort can hinder ambition and growth. Perseverance is key to achieving goals. Surrounding yourself with positivity is crucial. Empowering others can inspire change. Failure is a part of the journey to success. Reflecting on what isn't working is important. The journey is as valuable as the destination. Self-made success often comes from discomfort. https://www.makeithappen.org.nz/
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