(#73) Where to Put Your Marketing Budget: Organic Content vs Paid Advertising?
Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
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(#72) Why Motivation Isn’t Enough to Grow a Successful Business
You don’t need more motivation - you need systems.In this episode, Iyia breaks down the harsh truth about motivation and why it's not what builds real businesses. While others waste time waiting for inspiration to strike, successful entrepreneurs are using simple, repeatable systems that drive consistent growth, even on their worst days.You'll learn:Why motivation is unreliable for business successThe 4 core systems every thriving business needsHow to stay consistent without feeling burnt outReal-life examples of small daily habits that lead to 6- and 7-figure resultsA step-by-step framework to build your own system starting todayWhether you’re just starting out, feeling stuck, or tired of the start-stop cycle, this episode will help you replace motivation with momentum - and finally build a business that actually grows.See omnystudio.com/listener for privacy information.
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(#71) Why “Perfect” Is Killing Your Business
Why “Good Enough” Makes More Money Than Perfect (And How Perfectionism Is Keeping You Broke)Are you stuck trying to make everything perfect before you launch? Spending weeks polishing a post that gets 12 likes? Still tweaking your product while someone else is selling thousands?This episode is your wake-up call. Perfectionism isn’t a high standard, it’s a trap. And it’s costing you money, momentum, and missed opportunities.In this powerful episode, I break down:Why “good enough” consistently beats “perfect” in businessHow to escape the Perfectionism Prison (and what it’s secretly rooted in)Real-world examples of entrepreneurs who launched imperfect and made bankThe simple framework to launch fast, get feedback, and iterate with confidenceHow perfectionism shows up in content, products, launches, and brandingWhy DONE makes you money - and perfect keeps you brokeIf you’ve ever said “I just need to fix one more thing before I launch,” this episode is for you.This is the tough love you need to start posting, launching, and profiting - without waiting for perfect. See omnystudio.com/listener for privacy information.
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(#70) Will Your Business Idea Make Money, Or Flop?
Will Your Business Idea Make Money or Flop? How to Know BEFORE You Waste Time & MoneyWondering if your business idea is a winner or a total flop waiting to happen? You're not alone - and this episode could save you months of wasted time, energy, and money.In this power-packed episode, I’m breaking down a brutally honest framework to help you validate your business idea, understand if people will actually pay, and most importantly, how to use marketing to turn even average ideas into profitable businesses.If you’ve ever asked yourself, “Is my business idea good enough?”, this episode is your no-fluff, step-by-step answer.Want the proven system to go from idea to income? Access my Business Masterclass & Mentorship at makeithappen.org.nzSee omnystudio.com/listener for privacy information.
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14:34
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(#69) How I Turn Social Media Posts into Sales Every. Single. Day.
How to Turn Social Media Content into Daily Sales (Without Being Pushy)Struggling to turn your social media followers into paying customers? You’re not alone, and this episode is about to change that.In this episode, I break down the exact social media content strategy I use to drive daily sales, build trust, and grow online revenue without sounding salesy or spammy.Whether you're selling physical products, courses, services, or building a personal brand, this is your complete playbook.What you’ll learn:The mindset shift to treat your content like a sales toolThe Value-First Sales Framework (used by 1,000s of my students)How to create content that builds credibility, engagement, and conversionsThe 80/20 rule for content that sells without turning people offHow to use social proof, email marketing, and storytelling to scale salesThe daily content strategy that turns followers into buyersReal-world examples from brands turning content into consistent revenueIf you've been posting but not profiting, this episode will show you exactly how to turn views into value, and likes into loyal customers.Want to go deeper? Check out makeithappen.org.nz to access my courses on building a content strategy that sells.See omnystudio.com/listener for privacy information.
Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.
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