Seeds

• 'Careers with Impact' book release ... and your help!

  This is a short message out to ask for your help – yes, I need you, my seeds community!  To participate my email is [email protected]  I’ve reflected a lot on my own life and work and crafted something that is short and to the point but I really think will help you.  It also reflects many concepts from guests I've learned on Seeds.   Will be releasing “The Circle: Careers with Impact” a 50 page book this month and would like to:   - offer you a free advance copy of it - ask for your thoughts on it so I can compile a bunch of reviews and short comments and put on the launch page with your name and credit to you as well   If you are interested in this please leave a comment or email [email protected] and let me know and will send you a copy!    LinkedIn post here with info and where you can leave a comment if you prefer. Here is what Jasmin Muhlmann said about the book:   “This book helped me reflect on my journey and inspired me to think deeply about how I can align my career with my purpose and values. It also reminded me that I am the leader and driver of my own life and this perspective reignited my excitement for the future.”    Thanks in advance! www.theseeds.nz 

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• A conversation on my Journey, Careers, Legal Structures for Impact and answering questions (live session held in New Plymouth)

  In this session held in New Plymouth recently I share about my journey and things I have learnt in my career as well as legal structures for Impact and answering audience questions.   Thanks to DOSO, Venture Taranaki and New Plyouth Council for the invitation to some and share with many startups.   More content for startups is at www.parryfield.com And more on seeds is at www.theseeds.nz 

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• Charities & Tax post Budget with Jenny, Craig and Steven recorded 30 May 2025

  In this live session recorded on 30 May 2025 Jenny Gill, Craig Fisher and I discuss the budget and related issues - and even end with a story of The Apple Tree!   More resources and earlier recordings and papers https://www.parryfield.com/charities-information-hub/ And audio versions are at www.theseeds.nz The Apple Tree story read at the end https://theseeds.nz/books/the-apple-tree/  

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• Explorers and Optimisers: a short overview with Arron Judson

  I saw a LinkedIn post from Arron Judson on the topic of different people having different skill sets and the framing of 'Explorers' and 'Optimisers'.  This is the short conversation we had where he explained more on this.   To find out more the site for Eidotic which is here (but check back later as being built still): Coming Soon EIDOTIC   This is the LinkedIn post here that sparked this conversation. 𝗜 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻. 𝗜 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗰𝗼𝘀𝘁𝘂𝗺𝗲. I look at this photo from when I held a senior executive role and realise now I was wearing a costume. Back then, joining the leadership team felt like the summit. It was the next step in my career, a position of influence, where I thought I could drive change. But here’s what I discovered: executive teams are often structured to reduce risk, enforce process, and deliver stability. Meanwhile, my brain was wired for the opposite, to spot opportunities, challenge assumptions, and build unconventional relationships. At first, my approach was welcomed, the “fresh thinking” honeymoon phase. But soon enough, the instinct to control the chaos kicked in. And we didn’t know how to talk about it. The result? I got shut down. Like the disruptive kid being sent out of the classroom. They thought I was moving too fast. I thought they were slowing everything down. They were wired to protect the business. I was wired to reimagine it. Even though I’d followed the “successful” path, I felt disconnected. Frustrated. Alone. Then I met Brooke and Andy, and they introduced me to the 𝗧𝗵𝗲𝗼𝗿𝘆 𝗼𝗳 𝗖𝗼𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 - a framework that changed everything. The core idea is simple: humans are wired as either 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿𝘀 (curious, creative, future-oriented) or 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗿𝘀 (structured, process-driven, risk-aware). And to truly make progress, we don’t need everyone to be the same, we need to complement each other. I realised I’d spent most of my career as an Explorer in an Optimiser costume, performing well enough to pass, but never really thriving. Suddenly, my entire career made sense, especially why I’ve always been drawn to the chaos and opportunity of early stage startups. I looked back at the ventures I’d built and I could see where we’d succeeded, and where we’d stalled. The missing link? The people. Or more specifically the alignment of people to the right phase of the venture. That’s what led to the creation of Eidotic - a framework for understanding how people naturally think, and how to align that thinking with the needs of a growing business. We believe 90% of startups don’t have to fail. But if we keep mismatching people and timing, they will. Since launching Eidotic, I’ve had so many conversations with people who say, “I thought it was just me.”   You’re not alone, you might just be in the wrong costume.  

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• Seán Barnes on becoming an Impact Professional, writing a book and hosting podcasts

  Seán has written a book on being an Impact Professional and we hear all about it on this episode of seeds as well as his life story.  For more episodes visit www.theseeds.nz  Seán's book site https://www.impactprofessional.nz  Impact Professional podcast https://open.spotify.com/show/6liZrE1y3BN6Q31z0rHTrG  Also check out the 232 Degrees podcast on books from Seán Barnes and Carl Davidson https://open.spotify.com/show/6saaVGG8LhNtGLSH9FrdOR  Earlier episode of that show on Seeds regarding Dr Seuss! https://theseeds.nz/podcast/on-dr-seuss-and-his-legacy-featuring-an-episode-by-sean-barnes-and-carl-davidson-of-the-232-degrees-podcast/  More content at www.theseeds.nz 

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