Ben Forman & Kat Lintott - From Wrestler to What’s Next
Kat Lintott and Ben Forman helped build Wrestler into one of Aotearoa’s most forward-thinking creative and production studios – fusing storytelling, technology and culture in work for brands like Allbirds, and pioneering bold new spaces like the Web3 project Soul Aether. After scaling the studio and building a vibrant creative community, they sold Wrestler to UFORodeo – a move that opened the door to a new phase, where they are still supporting projects.In this episode of Business is Boring, they join us to reflect on the full journey: what it takes to build a studio from scratch, the lessons learned through success and challenge, and what it means to evolve your identity and work while staying connected to your creative roots.Today, Ben is building Ongoing Theory, helping people and businesses reconnect with their natural rhythms and unlock better ways of working. Kat led Rewiring Aotearoa, and is now exploring business ideas aimed at solving problems in women’s health – particularly for those overlooked by traditional research and medicine.This conversation spans creativity, transition, responsibility and possibility – and offers a glimpse into what comes after “success”, when you’re ready to build something new again, on your own terms.
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How Pals became Pals
Pals is the pastel-coloured RTD that somehow made ready-to-drink drinks cool for the first time. But it wasn’t always assured to be a success, in fact, it started with a wine brand that was very hard to make a business from, a lot of learning, and a sense that there had to be a better way.
This week on Business is Boring, we sit down with Nick Marshall and Mat Croad, two of the co-founders of Pals, to unpack how they turned an overlooked, over-sugared category into a cultural icon. We go deep on what it takes to build a brand people love, how they’ve resisted the typical “grow fast, sell out” script, and why category creation is the new brand advantage.From first sell-outs in the Mount, to Halloween costumes and B Corp ambitions—this one’s a masterclass in modern brand building, from two pals who just knew there had to be a better way.
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How timber innovation can protect old growth forests
When you think of premium feature timber for cladding, decking or façades, your mind likely goes to cedar - that rich, beautiful wood loved by architects and homeowners.
But there’s a cost. Cedar and other prized timbers are often harvested from ancient, irreplaceable forests. Logging them disrupts ecosystems, accelerates climate risk, and destroys biodiversity - all to meet demand for aesthetic and performance expectations from people who don’t often know the true cost of their choices.
Daniel Gudsell saw the problem. And rather than telling people to stop using beautiful timber, he set out to build a better option.
His company, Abodo, is pioneering a new category of rapidly renewable, high-performance wood - grown in sustainable forests, thermally modified to stand up to the elements, and positioned to win hearts as well as specs.
It’s part science, part supply chain, and a lot of brand - building a better future for timber by changing not just the product, but how we perceive it.
After more than 20 years in the space, Abodo is gaining global traction. But as Daniel shares in this episode, in many ways they’re just getting started.
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The virtual CFOs with very real results
You’ve probably come across Oxygen Advisors if you’ve spent any time around Aotearoa’s startup scene. And if you haven’t, well - you’ve almost certainly heard of the companies they’ve helped grow. They’ve been behind the scenes with the likes of Tracksuit, Auror, Ideally and dozens more - helping them grow, operate best in class finance teams and raise capital - guiding them through the tough parts of building. With over 100 startups backed and a 97% survival rate, Matt Dold and Mike Mandis have built a track record that’s almost unheard of.
In this episode, they join us to pull back the curtain - sharing the frameworks that work, the good habits to cultivate, and the mistakes they help founders avoid. They’re speaking more publicly now because they want more founders to succeed. And if you’re building something - or thinking about it - this conversation’s well worth a listen.
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The compostable cling wrap winning big in the US
In a world drowning in plastic waste, Jon Reed of Compostic is pioneering a revolutionary approach to everyday kitchen products.
Through sheer determination and innovative thinking, Jon transformed a personal frustration with single-use plastics into a thriving business that now sits on the shelves of major US retailers like Whole Foods and Target. His home compostable cling film and kitchen bags represent more than just a product - they're a bold challenge to the traditional plastics industry. He has expanded Compostic from a small New Zealand startup to a brand distributed across thousands of stores.
2025 has thrown a few tariff-shaped curveballs at founders like Jon - and the going has been tough - but he’s still dead-set on his goal of banishing single-use plastic. How is he navigating the chaos of today's international trade landscape? Listen now to find out.
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Think business is boring? This podcast proves it's anything but. Join Simon Pound as he talks to everyone from accidental entrepreneurs to industry leaders about their business journeys and what propelled them to where they are today. Made in partnership with Deel.
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