In this episode, I speak with Morgan Maw, founder of Boring Oat Milk and Head of Brands at Apollo Foods, where she also oversees the newly relaunched juice and smoothie brand, Picky.I first spoke to Morgan for Episode 32, back in June 2022 (3.5 years ago!).In this conversation, we talk about what has changed since we last spoke: navigating international expansion, continuing to invest deeply in understanding the consumer, and the cultural considerations that come with building brands for new markets. We discuss the value of robust strategic groundwork, the power of being challenged by your team and collaborators, and creating brands that live beyond the product – through community, experiences, and meaningful real-world activations.Once again, this is an insightful conversation that offers both practical wisdom and strategic perspective. Morgan is one of those people who is incredibly generous with her knowledge, and every time I speak with her, I hang off every word. I still get people referencing her original episode, and I have no doubt this one will be the same.I loved my catch up kōrero with Morgan, and I know you will too.After this conversation, make sure you are following @boringmilk and @weare_picky on Instagram. Then head to boringmilk.com and wearepicky.co.nz to learn more about the brands and shop delicious oat milk, juices and smoothies.(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)🎧 Listen now on Apple, Spotify, or wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Hannah Souter Returns (100 Series)
Today on the podcast I speak with Hannah Souter – founder and creative director of Hannah Design Studio, a boutique design studio creating considered branding, packaging and design solutions for forward-thinking brands. Based in Mount Maunganui, with clients in both New Zealand and around the world, Hannah works with brands and business across fashion, hospitality, interiors, architecture, design and more. Hannah first joined me on the podcast in Episode 5, back in November 2020, almost five years ago to the day we recorded this conversation. In this episode, we talk about what’s changed in that time: relocating from Auckland to the Mount, rebuilding community, and discovering that career momentum doesn’t depend on a big city, it depends on relationships, reputation, and doing consistently great work. We talk about the value of creative relationships, and the idea that great work is defined by process and craft, and how five years on her original ethos – “Work Hard and Be Nice to People” – still stands. Not only is this an insightful and honest conversation, as you will hear it is very much a conversation between friends with a few lols thrown in! I know you’ll love this kōrero with Hannah as much as I did. To see all of Hannah’s beautiful work make sure you follow @hannah_design_studio on Instagram and visit her website hannahdesign.co.nz (The 100 series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes). Hosted on Acast. See acast.com/privacy for more information.
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Alex Fulton Returns (100 Series)
Today on the podcast I speak with Alex Fulton, interior designer, artist and all-round creative force. Alex is someone who doesn’t like to be put in a box. I first spoke to Alex in April 2021, in Episode 17 - about seven months into this podcast. That was 4.5 years ago. In this conversation, Alex and I talk about the maturity and clarity that comes with time and experience, the evolution of her work and creative identity, her official shift into the art world, collaboration over competition, building a creative community, knowing your strengths, and finding joy and authenticity in the work you choose to do. It’s reflective, energising, honest, and I know you will love this kōrero with Alex as much as I did.(The 100 series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes). And as you’ll hear, Alex is in the middle of her own rebrand, launching soon, so make sure you’re following @helloalexfulton on Instagram, and keep an eye on her website alexfultondesign.com.🎧 Listen now on Apple, Spotify or wherever you get your podcasts. #supercreativepodcast #creativebusiness #murals #artistsoninstagram #womeninbusiness Hosted on Acast. See acast.com/privacy for more information.
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Bridget O'Sullivan - J'AIME
Today on the podcast, I speak with Bridget O’Sullivan, founder and co-owner of J'AIME – an artisan bakery best known for its exquisite French macarons and luxury confectionery. Bridget established the business with her then-business partner in Christchurch in 2008. Seventeen years on, J’aime is a national brand admired for its craftsmanship, innovation and commitment to quality. What began as a small local venture at the Christchurch Farmers Market has evolved into a thriving business with two beautiful retail stores – in Christchurch and Auckland’s Commercial Bay – a strong e-commerce presence, boutique stockists and national distribution through supermarkets including New World and Pak’nSave. In our conversation, Bridget shares her story from law to entrepreneurship, and the lessons she’s learned along the way. We talk about resilience through the Christchurch earthquakes, navigating commercial growth and change, and how a period of challenge led to a major rebrand and new partnership that marks an exciting next chapter for the business. I really enjoyed this conversation with Bridget – she has such a great business story to share and does so with openness, honesty and vulnerability. I know you’ll love this kōrero with Bridget as much as I did.So, no doubt after this conversation you will obviously want to head to jaimelesmacarons.co.nz and check out their delicious range of macarons and sweet treats. And of course, make sure you follow along with J’aime on Instagram @jaimelesmacarons_ Hosted on Acast. See acast.com/privacy for more information.
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Sophie Cooper - Anihana
Today on the podcast I speak with Sophie Cooper, founder and Smile Director of Anihana – a New Zealand beauty brand creating solid body and haircare that is sustainable, cruelty free and made with clean, natural ingredients.What began in 2016, when Sophie bought the soap business she was working in while pregnant with her daughter, has grown into a family-owned company producing joyful, affordable products now stocked in over 8,000 stores across New Zealand, Australia and the United States, including Target, Walmart and Amazon.com.In this episode, Sophie shares the reality of scaling a handcrafted Kiwi business into global markets - from navigating a major rebrand to building supermarket partnerships, balancing motherhood and entrepreneurship, and the values that keep Anihana rooted in community, sustainability and joy.I really enjoyed this conversation with Sophie – she is warm, open and such a quiet achiever. I’m so inspired by this clever brand doing incredible things on the world stage. I know you’ll love this kōrero with Sophie as much as I did. Once you’ve listened to this episode, head straight to @anihana_life on Instagram and be inspired by their vibrant, joyful products. And of course, visit anihanalife.com to explore the full range and learn more about their story. Hosted on Acast. See acast.com/privacy for more information.
Candid conversations with inspiring women who are thriving in creative business. Join host Catie Dawson as she talks with her guests about creativity, strategy, productivity, marketing, success, failure, fulfilment, health, happiness, and everything-in-between. This is a behind the scenes look at the clever women who make a living being creative, and how they do it. Hosted on Acast. See acast.com/privacy for more information.
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