Super Creative

In this episode, I’m joined by interior designer and founder of Gezellig Interiors, Annique Heesen. At the heart of Gezellig is the idea of creating spaces that speak to the soul.

Annique first joined me in November 2020, just over five years ago, right at the very beginning of Super Creative. So much has changed since then, and this felt like the perfect moment to sit down and catch up.

In this conversation, Annique shares what the last five years have looked like, from growing her studio, to refining the type of work she wants to do and the way she wants to work. We talk about building a values-led creative practice, the importance of trust and creative freedom with clients, and why great design starts with understanding how people actually want to live.

We also talk about leadership and team building, learning to let go of control, making space for deep creative work, and the lessons that come with experience, motherhood and time.

Once again, this is a thoughtful, generous and deeply reflective conversation about creativity, business and family. Annique’s original episode resonated strongly with listeners, and I know so many of you will take a lot from this follow-up.

I loved my catch up kōrero with Annique and I know you will too.

After this conversation, make sure you are following @gezellig_interiors on Instagram. And then head to gezelliginteriors.com to be inspired by incredible spaces that speak to the soul.
(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)
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Today on the podcast, I’m joined by Katey Mandy, founder and CEO of Raaie, a New Zealand made skincare brand combining powerful land, sea and alpine botanicals from Aotearoa with modern cosmeceutical science.

Katey first joined me in July 2023, when Raaie was just a year into business, and honestly, I could not believe it has only been two years. So much has happened for Raaie in that time.

In this conversation, Katey shares what’s changed since we last spoke, from expanding the product range and growing the team, to relocating back to London and building the brand on a truly global stage. We talk about what it takes to scale with intention, including investment, structures and systems, and the realities of supporting major retail partnerships like Sephora.

Katey also takes us deep into brand, strategy and storytelling, including how she built a clear framework from day one and why consistency matters. We discuss customer retention, loyalty and relationship building, and some of the biggest lessons she’s learned as the business has matured.

Once again, Katey is the most wonderful open book. The feedback from her first episode was so incredible and I know there will be similar thoughts on this one. This is an honest, behind the scenes conversation and it is full of insight for anyone building a product-based business, especially if you’re thinking beyond New Zealand.

I loved my catch up kōrero with Katey and I know you will too.

After this conversation, make sure you are following @raaieskincare on Instagram. And then head to raaieskincare.com to learn more about this award-winning brand and of course, shop some beautiful skincare.

(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

Hosted on Acast. See acast.com/privacy for more information.

A random little solo episode from me reflecting on the year that has just been, sharing some business lessons that I have l learnt from the women I have had on the podcast this year and looking ahead to 2026. Happy holidays! Thank you so much for listening to, and supporting, Super Creative. x Catie

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Something a little bit different this week. This episode of Super Creative is a 2025 Year in Review, recorded as a relaxed, end-of-year catch up with two women who have both been podcast guests and both become genuine friends.

I’m joined by Mandy Myles, founder of Bookety Book Books, and Emma Sage, founder of Sage Journal, for a wide-ranging conversation reflecting on the year that was.

Both Mandy and Emma have had significant business moments over the past six to twelve months. Mandy shares the thinking behind her crowdfunding campaign and the evolution of Bookety Book Books, while Emma reflects on the launch of the first print edition of Sage Journal and what it took to bring that project to life.

Alongside the business reflections, this episode also doubles as a recommendations special. We chat about the books, podcasts and TV shows that have stood out this year and what we’re looking forward to reading, watching and listening to over summer.

This is a conversation that feels like sitting down with friends at the end of a big year. A chance to pause and reflect before heading into what’s next.

You can find Mandy at booketybookbooks.co.nz and Emma at thesagejournal.com
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Today on the podcast, I speak with Emma Hayes, founder of Emma Hayes Textiles, a design studio with a vision to create beautiful wall coverings for beautiful spaces. The brand works with residential and commercial interior designers and specifiers around the world. All of Emma’s designs start by hand - from paintings, drawings and mark-marking generated in response to the patterns and textures of the surrounding landscapes that inspire her. The Emma Hayes brand is represented in showrooms in Europe, USA, Canada, Asia, New Zealand and Australia.

Emma established her studio back in 2011 and we first spoke on the podcast in June 2021, 4.5 years ago. Emma was episode 18.

And, after we spoke for the podcast, Emma became a client of mine and I’ve had the privilege of working with her since then which you will hear about in our conversation.

Emma is incredibly hardworking, deeply design-led and quietly focused. What she has achieved globally with a small team is so impressive and a true reflection of her vision and creativity. I have learnt so much from her over the years.

In this conversation we talk about the evolution of the studio, her design approach, the systems and structure behind building a global brand, the influence of her time living and travelling overseas, and the role of collaboration in expanding the brand into new markets and product categories. We also discuss the realities of scaling a creative studio, the value of customer experience and the values that guide Emma’s work.

I know you will love my kōrero with Emma as much as I did.

After this conversation, make sure you are following @emmahayestexiles on Instagram and of course, visit emmahayestextiles.com to explore the beautiful collection of wallpaper designs that Emma has created.


(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

Hosted on Acast. See acast.com/privacy for more information.