Super Creative

• DIY PR: How to pitch your brand with Liv Boswell

  This episode of Super Creative is a little different. Today I’m joined by previous guest, friend of the pod, and PR specialist Liv Boswell (Common Ground PR) for a practical, down-to-earth conversation about DIY PR - specifically for small businesses and growing brands who aren’t in a position to hire a publicist (yet). We cover the basics: how to shape your story, what makes something newsworthy, how to write a media release and how to pitch it to the right people. Liv shares straightforward, realistic advice for anyone trying to build visibility without a big budget. This kind of episode is something I’ve been thinking about doing for a while. Over the years, I’ve met so many incredible women who are experts in their fields and I’ve often thought about creating a mini-series that shares more of that practical knowledge, the kind of advice that’s genuinely helpful when you're in the midst of running and building a business. In true Super Creative style, it’s relaxed and unscripted but packed with insight and helpful tips. Let me know if this is the kind of episode you’d like to hear more of.You can find Liv at commonground.co.nz, on Instagram @pr.commongound or on Linkedin. Hosted on Acast. See acast.com/privacy for more information.

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• Sarah Street - Bronwyn Footwear

  Today on the podcast, I speak with Sarah Street - footwear designer and founder of footwear brand, Bronwyn. Named in honour of Sarah’s late mother, Bronwyn is minimalist, consciously curated footwear designed for modern women who lead multifaceted lives - women with a love of simplicity, an eye for detail, and a desire for quality that endures. The Bronwyn design ethos centres around thoughtful silhouettes, considered details, contemporary comfort and unwavering quality - designed to be worn for seasons to come. In our conversation, Sarah shares the incredibly personal story behind the brand – from her extensive background in footwear design, the impact of the loss of her beautiful mum, launching in the middle of a pandemic, balancing motherhood and business, and how her own lived experience continues to shape everything she creates. We talk about the realities of running a product-based business - from having pallets of shoes delivered to her house, to being the face of her brand on social media. We also talk about how opening a bricks and mortar store has helped create a tangible connection between the brand, the product, and its community. Sarah is a woman who has poured heart, purpose and thoughtful design into every step of her business journey. This is such a valuable episode for anyone building a brand or starting something new - her insight, vulnerability and honesty make it a truly special listen. This is one of my longer episodes (you know I love a long chat!) - but trust me, it’s well worth it. I know you’ll love this kōrero with Sarah as much as I did. After listening, make sure you visit bronwynfootwear.com and follow @bronwynfootwear on Instagram to learn more about the brand and obviously check out all the beautiful shoes. Hosted on Acast. See acast.com/privacy for more information.

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• Lara Henderson - Pure Mama

  EPISODE 91: Today on the podcast, I speak with Lara Henderson – founder of Pure Mama, a natural skincare brand created specifically for pregnancy, postpartum, and beyond. After her own frustrating experience during pregnancy, Lara realised that modern, conscious mothers didn’t have access to the kind of skincare they deserved. With a passion for natural, low-tox ingredients and a commitment to doing things differently, she set out to create a new benchmark in pregnancy skincare. Since launching in 2021, Pure Mama has grown into a global brand, and is now stocked in selected retailers around the world including MECCA, Goop, Erewhon, Macy’s, Nordstrom and Revolve. In this episode, Lara shares the strategic thinking behind building a brand from the ground up, the hard work it’s taken to grow Pure Mama into what it is today, and the privilege of scaling something with purpose. We talk about the team behind the brand, leading with intention, navigating global growth and why understanding consumer needs is the foundation of her business. Lara is driven, strategic and incredibly open and generous in sharing the Pure Mama story and all the insights and lessons she’s learning along the way. You are going to get so much out of this conversation. Lara’s journey is a masterclass in building with purpose; I left this conversation completely energised and full of admiration for what she’s created (along with her incredible Pure Mama team). I know you’ll love this kōrero with Lara as much as I did.After listening, make sure you visit puremama.com and follow @puremama_skincare on Instagram to learn more about their beautiful products and mission. Hosted on Acast. See acast.com/privacy for more information.

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• Robyn McLean - Hello Period

  Today on the podcast, I speak with Robyn McLean - co-founder of Hello Period, the New Zealand-based brand shaking up the global period care industry. Founded in 2017 alongside her best friend Mary Bond, Hello Period was born out of a desire to create period products that were sustainable, safe, and actually worked. Fast forward to now, Hello Period is an award-winning, world-leading brand in sustainable period care – with a full range of cups, discs, reusable pads and period underwear, all designed right here in Aotearoa. In this episode, Robyn shares the story behind Hello Period - from how a conversation with a friend turned into a bold business idea, to launching a product in a category that, at the time, was still considered fairly taboo. We talk about product development, sustainability, scaling a purpose-led brand, investment and the lessons she's learnt along the way. Honest, open, and full of real-life insight – I loved this conversation with Robyn as she doesn’t sugarcoat the hard stuff, and she’s generous in what she shares. This is a brilliant look behind the scenes of a Kiwi brand with personality, doing things differently and making a real impact. I know you’ll love this kōrero with Robyn as much as I did. Now, after you have finished listening, if you don’t have a Hello Disc already, I’m sure you will want one now! Visit helloperiod.com for all your sustainable period-care needs. There is so much helpful information on the website too. And of course, you can follow @helloperiodco on Instagram too. Hosted on Acast. See acast.com/privacy for more information.

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• Greer Clayton - Artist

  Today on the podcast, I speak with Greer Clayton – a contemporary artist known for her large-scale immersive landscapes that have a unique way of drawing you in. Greer interprets the landscapes she paints, not in a direct, topographical way, but in a way that extracts their essence and reimagines the scene as a depiction of the artist’s mind’s eye. Each one represents an underlying connection with the land, exuding a feeling that goes beyond what the naked eye can see alone. After graduating with a Bachelor of Fine Arts from Elam in 1996, Greer spent time living and exhibiting in Sydney, London and Scotland, before settling back in Aotearoa. She has been represented by Parnell Gallery in Auckland for over a decade and most recently exhibited at the 2025 Aotearoa Art Fair. In our conversation, Greer shares the early beginnings of her creative life - from a childhood love of painting and colour, to building a consistent and authentic art practice through all stages of life. We talk about how colour and paint have always been at the heart of her work, a thread that runs through every stage of her creative journey. We talk about confidence, growth, collaboration and the joy of watching her work connect with others. Greer is warm, open, and thoughtful, and it was a true pleasure to sit down with my friend and hear more about her life in colour and her path as an artist. I know you’ll love this kōrero with Greer as much as I did. After you have finished listening, please head to greerclayton.com to view Greer’s beautiful and immersive work. You can also head to parnellgallery.co.nz to view her most current exhibition. And of course, make sure you follow Greer on Instagram @greerclayton Hosted on Acast. See acast.com/privacy for more information.

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