Game Changers Radio

Kyle begins a new chapter on Monday with KSLive and it’s time for us to turn the page too.

Huge thanks to Christian O'Connell for letting us share a snippet of his audiobook, Unscript.
The Melbourne Radio Wars trailer produced by Dom Evans at EARSAY.
Thanks to our partners RCS Software and Abe's Audio.

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Kyle Sandilands has launched his subscription platform. The next question is obvious: when do the advertisers arrive?
Head of data and media at Spinach Advertising Ben Willee joins us to explore what agencies are really looking for, how valuable paying subscribers are compared to traditional radio audiences, and why first-party customer data has become the new currency of media.
From founding partners and live events to merchandise, brand-funded content and creator commerce, we look at the commercial opportunities—and the challenges—waiting for Kyle as he attempts to build Australia's biggest direct-to-consumer media business.
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For months, Mary Madigan has been one of the journalists covering the biggest story in Australian media. Now she's become part of it.
The news.com.au reporter joins Game Changers Radio for her first in-depth interview since accepting a role alongside Kyle Sandilands on his new subscription platform.
What convinced her to make the leap? What exactly will her role involve? How do you prepare to work with one of Australia's most unpredictable broadcasters? And after reporting on the collapse of Kyle & Jackie O, what does she think history will say about how one of radio's greatest partnerships came to an end?
It's a candid conversation about journalism, broadcasting, reinvention and stepping into the biggest media story of the year.
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Kyle Sandilands' biggest career gamble is officially underway.
This week we deliver our first App Report, discussing what subscription success really looks like.
How many subscribers does Kyle need? What makes fans willing to pay? And can a personality built for mass-market radio thrive inside a closed community?
Later, former corporate PR executive and communications strategist Caroline Voaden joins us to analyse the positioning of Kyle Sandilands, Jackie Henderson and Karl Stefanovic, explaining how each can rebuild, reshape and strengthen their brands during one of the biggest media stories of the year.

A big thank you to crisis PR expert Caroline Voaden for joining us. Follow Caroline here:
Instagram: @carolinevoaden.comms
TikTok: @carolinevoaden.comms
LinkedIn: Caroline Voaden

This episode features excerpts from ..
The Debrief with Savanna Young
At Home with Kyle from Kyle Sandilands Live
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Long before creators, subscriptions and direct-to-consumer media became the industry's biggest conversation, Jules Lund was building for a world most broadcasters couldn't yet see.
In this wide-ranging interview, Jules explains what legacy media got wrong, why audiences matter more than platforms, and what every content creator should be focusing on in 2026. We discuss Tribe, Meta's algorithm changes, podcasting, apps, creators, influence, audience trust, and why 20,000 people who genuinely trust you may be worth far more than 500,000 followers.
If you're wondering where radio, podcasting and creator media are heading next, this conversation is essential listening.
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