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Global Horizons - The Australian International Education Podcast

Global Society
Global Horizons - The Australian International Education Podcast
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  • When AI Eats Your Google Traffic: James Martin on Students, Stories and Staying Human
    When James Martin says that AI has decimated web traffic for universities, he is not being dramatic. In the space of a year, how to articles and evergreen web pages have been quietly pushed aside by AI summaries and chatbots, and a whole lot of marketing strategies are suddenly looking very 2019.So what do you do when you cannot rely on Google anymore?In this episode of Global Horizons, I sit down again with James Martin, managing director at Insider and self-confessed content tragic, to unpack what is really happening in the world of content right now, and what it means for universities and international education. We dig into the collapse in organic search, why AI engine optimisation is the new buzzword, and why James believes your greatest secret weapon is not your website at all, but your students. Along the way we get into the messy, practical reality of user generated content. The tension between funny, throwaway TikToks and serious storytelling about the journey into, through and beyond uni. The pain of trying to turn well meaning ambassadors into content creators. And the opportunity that opens up when you treat student stories as a strategic asset, rather than a nice extra when someone happens to send you a video.You will hear us explore:How AI summaries and chat tools are stripping away 10 to 30 per cent of web traffic from some universities, and what that does to traditional content strategiesWhy Reddit and other public platforms are suddenly more influential in AI answers than your carefully crafted blog postsThe power of students as a trust engine, and why James calls authentic student stories the new currency in marketingThe common mistakes universities make with UGC, from throwing everything at ambassadors to ignoring training and editingHow to think about content pillars, decision stages and platforms so your TikToks, Reels, campus tours and long form YouTube videos are all pulling in the same directionThe nuts and bolts of repurposing one great story into multiple formats, languages and channels without cannibalising your brandWhy I am experimenting with my own AI avatar on campus, and what happens when AI can generate complete videos at the click of a promptJames’s prediction for the next 12 months of content: a flood of AI generated junk, and a premium on anything that feels genuinely humanIf you are working in international student recruitment, marketing, future student engagement or content creation of any kind, this conversation is part reality check, part playbook. James’s core message is simple but challenging: AI is here, the flood of content is coming, and the only way to cut through is to lean harder into authenticity, trust and the lived experiences of your own students.Global Horizons is a production of The Global Society, Australia’s Learning Abroad support company. Our editor is Len Zamora and our distribution specialist is Gelo Ablao. Rob Malicki is the executive editor and host. The podcast wouldn’t be possible without The Koala News, Australia’s international education news website. This episode is supported by Choosing Your Uni, Australia's unique, AI-powered platform that helps domestic and international students to find the right institution for them, and that helps Australian institutions to access new markets. For guest suggestions and feedback, email [email protected]
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  • Integrity, Migration and Research on Fumes: Inside Australia’s Final ESOS Hearing
    Australia keeps saying it wants a “Future Made in Australia”. But what happens when you starve the labs, research institutes and universities that are supposed to build that future, while talking tough on “integrity” and migration instead? In this episode of Global Horizons, Dirk Mulder and Rob Malicki unpack the Senate committee’s final report on the Education Legislation Amendment (Integrity and Other Measures) Bill, and what the so called “final hearing” really means for international education, universities and research in Australia.They trace the politics behind the ESOS changes, the push to give the minister sweeping powers, and the convenient narrative that keeps framing students as the problem, while much bigger issues in the migration system are left largely untouched.Along the way, they connect the dots to the CSIRO job cuts, Australia’s anaemic research investment and a public debate that keeps missing the point on university surpluses and social licence.In this wide ranging conversation, Rob and Dirk move from Parliament House to the lab bench to Circular Quay, where they also reflect on the NSW International Education Awards and what genuine sector leadership looks like.In this episode, you will hear:Why the Senate committee has recommended the ESOS integrity bill pass “as is”, despite serious concerns from the sectorHow expanded ministerial powers risk undermining procedural fairness and certainty for institutions and studentsThe growing problem with the “integrity” narrative around agents, commissions and international studentsThe massive visa backlog that no one wants to talk about, and the curious lack of focus on graduate visasWhy university surpluses are not the smoking gun people think they are, and what really drives uni financesHow CSIRO job cuts reveal a research system “running dangerously low on fuel”What it would actually mean to treat research funding as core national infrastructureVictoria’s refresh of its international education strategy and why you should have your sayA snapshot from the NSW International Education Awards, including Dirk’s quietly awkward moment as a finalistIf you care about the future of Australian higher education, international students and research, this is one of those episodes that helps you see how all the threads tie together, from Senate hearings to social licence to who actually pays for the ideas that power our economy.Global Horizons is a production of The Global Society, Australia’s Learning Abroad support company. Our editor is Len Zamora and our distribution specialist is Angelo Ablao. Rob Malicki is the executive editor and host. The podcast wouldn’t be possible without The Koala News, Australia’s international education news website. This episode is supported by Choosing Your Uni, Australia's unique, AI-powered platform that helps domestic and international students to find the right institution for them, and that helps Australian institutions to access new markets. For guest suggestions and feedback, email [email protected]
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  • Elissa Newall on Reimagining Student Experiences
    When Elissa Newall from Edified walks into a room, you know you’re about to learn something meaningful about the international education sector. Fresh off the release of Edified’s newest global Mystery Shopper results presented at AIEC, Elissa breaks down what’s really happening when prospective students reach out to universities. The wins, the misses, the opportunities, and the uncomfortable truths we avoid until the data forces us to look directly at them.We unpack why student engagement has improved worldwide, why Australian universities now lead on personalised communication, and why WhatsApp is quietly becoming the most powerful recruitment channel in the sector. We talk human connection, the X-factor students are hungry for, and why a warm, tailored message can be worth far more than a lightning-fast reply.And then we widen the lens. Elissa shares her honest concerns about where the sector is heading, the challenges we keep cycling through without solving, and what it might look like if Australia actually aligned around a shared national purpose for international education.It’s sharp, insightful, and absolutely packed with actionable intelligence.In this episode, we cover:• The newest findings from Edified’s global Mystery Shopper program• Why personalised responses are 7x more influential than fast ones• The rise of WhatsApp as the most effective student engagement channel• How universities can humanise their enquiry responses without adding workload• What Australian institutions are doing better than anyone else right now• Why students increasingly want “the insider view” – not generic info• The deeper sector-wide challenges we still haven’t solved• How international education could play a bigger national role if we aligned around shared goalsIf you care about student experience, future-proofing recruitment, or understanding where international education is heading, this conversation is unmissable.Global Horizons is a production of The Global Society, Australia’s Learning Abroad support company. Our editor is Len Zamora and our distribution specialist is Gelo Ablao. Rob Malicki is the executive editor and host. The podcast wouldn’t be possible without The Koala News, Australia’s international education news website. This episode is supported by Choosing Your Uni, Australia's unique, AI-powered platform that helps domestic and international students to find the right institution for them, and that helps Australian institutions to access new markets. For guest suggestions and feedback, email [email protected]
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  • Take Two: MD 115, ESOS Changes And What Comes Next For International Education
    In this episode of Global Horizons, Rob Malicki and Koala News founder Dirk Mulder unpack what MD 115 really does, where the tech and systems may not be keeping up, and why some of this feels more like political theatre than serious system reform.Highlights in this episode include:How one tiny forgotten setting killed their live recording in front of work experience studentsWhat MD 115 actually changes, and how the new processing “lanes” could play out in practiceWhy the ESOS reforms have been bundled with other legislation, and what that means for timing and scrutinyThe optics of a billion dollar Australian campus in Malaysia at the same time as “social licence” debates at homeWhether AI driven verification can genuinely free up staff to focus on students, rather than just cut teamsThe return of a national student voice and why it matters that international students are back at the policy tableThere is plenty of policy in this episode, but also plenty of raised eyebrows, uncomfortable questions and a few good laughs at their own expense. If you are trying to make sense of where international education in Australia goes next, this is one of those conversations that helps you see the bigger picture rather than just the latest headline.Global Horizons is a production of The Global Society, Australia’s Learning Abroad support company. Our editor is Len Zamora and our distribution specialist is Gelo Ablao. Rob Malicki is the executive editor and host. The podcast wouldn’t be possible without The Koala News, Australia’s international education news website. This episode is supported by Choosing Your Uni, Australia's unique, AI-powered platform that helps domestic and international students to find the right institution for them, and that helps Australian institutions to access new markets. For guest suggestions and feedback, email [email protected]
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  • Tanveer Shaheed on 17 years at Macquarie, international education’s social licence, and AI’s next wave
    We recorded this episode in Macquarie University’s central courtyard, a place that feels like home to both of us. Tanveer has spent 17 years here, through new vice-chancellors, rebuilt precincts and a metro line that now puts the campus 18 minutes from the CBD. He laughs that it feels like working for three or four different organisations, because the thinking and the work keep evolving. Then he tells me a sliding-doors story, the day he had a PhD interview and a university admissions interview at the same time. He flipped a coin, chose admissions, and never left international education.Tanveer takes us back to the fax era, thick stacks of paper and month-long turnarounds, then forward to StudyLink, online enrolment, and now generative AI. He is optimistic about AI in teaching and admin, as long as pedagogy and assessment adapt, with students brought onto campus for real project work and community. We get into social licence too. Too many people think international education is only about bringing students in. Tanveer argues the real story is broader, soft diplomacy, industry links, alumni impact, and community service. He shares two decades of fundraising for Cancer Council NSW’s Biggest Morning Tea, nearly half a million dollars raised with his community, and wonders whether institutions truly capture the impact staff make beyond the campus gates. We finish with a challenge close to his heart, training the profession. Counselors and advisers carry enormous responsibility for life-changing decisions, yet there is no robust, global training pathway. AI can help, he says, but it will take intent, not just tools.HighlightsFrom faxed offers to StudyLink to generative AI, how admissions and enrolment evolvedA campus transformed, from brutalist concrete to a green, people-first courtyard, new schools and a health precinct with its own hospitalThe metro changed everything for talent and students, frequent services and easy access creating a city-connected campusWhat AI is already changing in assignments and marking, and why universities will feel every shift firstThe policy temperature today, less heat, more stability, and why a modernised ESOS framework still mattersCommunity contribution as reputational capital, why volunteering and local ties build trustUntold success stories, from students earning on minimum wage to alumni building billion-dollar companies and giving backTraveller’s tales, a sleepless first night in Pakistan, a hotel booking in Iran made for the wrong year, and a wish list flight to AfricaWhy trust is the currency in student decision-making, and how to earn itA call for proper training for counsellors, onshore and offshore, to lift capability across the ecosystemA simple philosophy from his mum, dream big, then grow to the size of your dreamGlobal Horizons is a production of The Global Society, Australia’s Learning Abroad support company. Our editor is Len Zamora and our distribution specialist is Angelo Ablao. Rob Malicki is the executive editor and host. The podcast wouldn’t be possible without The Koala News, Australia’s international education news website. This episode is supported by Choosing Your Uni, Australia's unique, AI-powered platform that helps domestic and international students to find the right institution for them, and that helps Australian institutions to access new markets. For guest suggestions and feedback, email [email protected]
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About Global Horizons - The Australian International Education Podcast

Global Horizons is Australia’s international education podcast. Each episode is focused on the stories that make our industry just so great to work in. Sometimes the stories will be industry news and current affairs. Other times, we’ll dive into a guest's personal career and travel stories on the show. We’ll also have episodes dedicated to unpacking industry trends or helping you to understand the nuances of one of international education’s many specialisations, like learning abroad, compliance, marketing and more. Our goal is to showcase the stories, knowledge and impact of our industry.
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