SummaryIn this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potential of innovative pet supplements, and the future of online pet retailing. The discussion highlights the importance of customer engagement, product quality, and the competitive landscape of the pet industry.TakeawaysMersey Raw has faced significant challenges but remains committed to its mission.Scaling in the pet food industry requires diversification of products.Marketing strategies should focus on educating consumers rather than bashing competitors.Innovative formats in pet supplements can attract new customers.The online pet retail market is highly competitive and challenging.Customer engagement is crucial for building brand loyalty.Acquisition strategies can complicate business operations.The raw feeding market has untapped potential among new pet owners.Pricing strategies need to be aligned with consumer expectations.Sustainable packaging and product delivery methods are important for brand reputation.
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34:01
Forthglade is it losing its way????
SummaryIn this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution. They explore the implications of this shift for independent retailers and the overall pet food market. The discussion also delves into the evolving treats market, highlighting trends, investment opportunities, and the importance of innovation in pet food products.TakeawaysForthGlade's decline is attributed to its grocery distribution strategy.Independent retailers are losing customers to grocery chains.Brand identity is crucial for maintaining market presence.The treats market is diverse and fragmented.Investors seek high returns, complicating funding for new brands.High-value treats are essential for dog training.The pet food market is evolving with new trends and products.Innovation is key to staying competitive in the pet industry.Grocery consumers are less brand loyal than independent store shoppers.The future of pet food includes more raw and gently cooked options.
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22:52
Pets at Home and Private Equity
In this episode, Clayton Payne and Sam discuss the current struggles of Pets at Home, focusing on their declining retail performance and the impact of competition from other pet supply stores. They explore the changing landscape of the pet retail industry, the importance of veterinary services, and the potential for Pets at Home to go private. The conversation also delves into branding strategies and growth opportunities for the company, emphasizing the need for innovation and adaptation in a saturated market.takeawaysPets at Home is facing significant challenges in the retail market.The veterinary segment is a strong performer for Pets at Home.Competition from stores like Jolly's is increasing.The retail environment for pet supplies is changing rapidly.Pets at Home's business model may need to adapt to survive.Private equity could play a role in Pets at Home's future.Branding and product quality are crucial for growth.Investing in innovative pet brands could be beneficial.The market is moving towards niche pet stores rather than generalists.Consumer preferences are shifting towards specialized pet products.titlesThe Struggles of Pets at HomeThe Changing Retail LandscapeCompetition and Market SaturationSound Bites"Pets at Home is really struggling.""Their veterinary segment saw sales soar by 21.3%.""The retail environment is going to be challenging.""I think their heyday was 15, 20 years ago.""No retailer should be selling live animals.""Jolly's do the actual pet store better.""They need to revamp their branding."
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33:57
Corporate Vets and Halal pet food
In this episode of Real Pet Industry News, Clayton and Sam discuss the rapid corporatization of veterinary practices, the challenges faced by independent vets, and the implications for pet care and nutrition. They explore the viability of ancillary pet services like grooming and hydrotherapy, and delve into the emerging niche market of halal cat food, evaluating its potential and challenges in the pet food industry.takeawaysThe rapid expansion of corporate veterinary practices is concerning for independent vets.Corporate ownership may lead to standardized care and product recommendations.Vets may face pressure to sell specific products due to corporate ownership.The rise of ancillary pet services presents both opportunities and challenges.Grooming and hydrotherapy are labor-intensive and may struggle to scale.Niche markets like halal cat food can be challenging but may offer unique opportunities.Consumer trust in vets is crucial for the pet food market.The quality of pet food is often compromised for palatability.Marketing strategies should focus on product quality rather than just niche labeling.The pet industry is evolving, and businesses must adapt to survive.Sound Bites"It's going to be like walking into a subway.""The decline of independent vets has been ongoing.""The corporatization of industries can be ridiculous.""It's going to be very hard for vets to stand out.""The world's first halal cat food is here.""Niche down to make a stride into a mature industry."
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27:11
B Corps, Napo pet insurance and Bella and Duke
SummaryIn this episode, Clayton and Sam discuss the recent decision by Scrambles to not renew their B Corp certification, citing concerns over the certification's integrity and its shift towards marketing rather than genuine ethical business practices. They delve into the broader implications of sustainability in the pet food industry, questioning whether consumers truly care about certifications like B Corp. The conversation shifts to Scrambles' strategy of entering supermarkets, the challenges faced by the pet insurance industry, and the recent move by Bella and Duke to expand beyond direct-to-consumer sales. Throughout, they emphasize the importance of genuine commitment to sustainability and the complexities of navigating the pet food market.TakeawaysB Corp certification has lost its credibility and is seen as greenwashing.Companies should focus on genuine ethical practices rather than marketing badges.Sustainability in business is often more about perception than reality.Consumers may not understand or care about certifications like B Corp.Pet insurance is a challenging business model due to frequent claims.Bella and Duke's shift to retail may alienate independent pet stores.The pet food market is becoming increasingly competitive with many brands.Brands need to build strong relationships with independent retailers.Education is crucial for consumers when it comes to raw feeding.The pet industry is evolving, with more focus on independent retailers.
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.
New Zealand