summaryIn this episode, Clayton and Sam discuss various trends in the pet food industry, focusing on the viability of vegan pet food, the challenges of direct-to-consumer (DTC) models, the expectations of premium pet food, and the often overlooked needs of cat owners. They explore the disconnect between product offerings and consumer demands, particularly in the cat food market, and highlight the importance of understanding modern pet owners' preferences.takeawaysVegan pet food lacks a substantial market and is anti-biology.DTC pet food models may not be sustainable long-term.Premium pet food must justify high prices with quality ingredients.Cat products are often lumped with dog products, frustrating cat owners.The cat food market is growing, but quality offerings are limited.Consumers are increasingly hybrid in their pet food choices.Pet food marketing needs to align with modern consumer expectations.The pet food industry is highly competitive, driving up prices.Cat owners are becoming more discerning about their pets' diets.Retailers need to adapt to the changing landscape of pet ownership.titlesThe Future of Vegan Pet Food: A Dying Trend?Navigating the DTC Landscape in Pet FoodSound Bites"Vegan pet food needs to die.""Premium cable not being premium.""Cat consumers are grocery consumers."Chapters00:00The Vegan Pet Food Debate03:35The DTC Model in Pet Food06:37The Premium Kibble Conundrum14:10The Cat vs. Dog Product Dilemma16:33The Growth of Cat Products
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23:04
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23:04
The Downfall of Nature's Menu??????
summaryIn this episode, Clayton and Sam discuss the challenges facing the pet food industry, focusing on Nature's Menu's decline due to private equity influence, Bella and Duke's efforts to penetrate the veterinary market, and Canigan's acquisition of McAdams. They explore the implications of these developments for the future of pet food, particularly in the premium segment.takeawaysPrivate equity often harms the brands it acquires.Nature's Menu has strayed from its pioneering roots.Bella and Duke face challenges in educating vets about raw food.The veterinary market is heavily influenced by kibble companies.Logistical challenges exist for raw pet food in veterinary practices.Consumer trust in vets regarding nutrition is misplaced.The premium pet food market is shrinking due to trading down.McAdams' high prices may limit its market reach.The quality of ingredients in premium pet food is crucial.The future of premium kibble remains uncertain.titlesThe Downfall of Nature's MenuBella and Duke's Veterinary StrategySound Bites"They're just a cashback business.""Are they a premium company?""It's the easy thing to do."Chapters00:00The Downfall of Nature's Menu05:34Bella and Duke's Veterinary Strategy10:56The Challenges of Veterinary Nutrition12:59Kanigan Acquires McAdams: A Strategic Move?18:03Market Trends in Premium Pet Food
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18:11
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18:11
Bella and Duke's Strategic Shift and Purina's woes
summaryIn this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on Bella and Duke's strategic shift towards veterinary practices, Untamed's supermarket debut, and the challenges faced by Purina in a changing market. They explore the implications of these developments for independent retailers and the overall pet nutrition landscape.takeawaysBella and Duke is trying to penetrate veterinary practices more aggressively.Sam expresses his discontent with Bella and Duke's past treatment of independent retailers.Vets for Pets represents a significant market opportunity for Bella and Duke.Untamed has successfully secured listings in major UK supermarkets.The cat food market is largely underserved, with many poor-quality options available.Purina is facing challenges due to soft demand for dog food and snacks.The pet food industry is shifting towards fresh and cooked products.Independent retailers need to focus on better quality products for cats.The market is changing, and companies need to adapt quickly to survive.There is a growing demand for high-quality pet nutrition among consumers.titlesBella and Duke's Strategic Shift in Pet FoodUntamed's Bold Move into SupermarketsSound Bites"Vets for Pets is huge.""Cats are underserved.""It's tough out there."Chapters00:00Bella and Duke's Strategic Shift08:53Untamed's Supermarket Debut22:28Purina's Struggles in a Changing Market
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28:25
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28:25
Arden Grange and Current challenges
summaryIn this episode of Real Pet Industry News, Clayton Payne and Sam discuss the recent acquisition of Poppy and Ted by Vale Pet Foods, the challenges facing the pet retail market, the launch of Arden Grange's new vet care range, and the viability of veterinary prescription diets in a competitive landscape. The conversation highlights the complexities of the pet industry, including consumer behavior, market trends, and the impact of economic cycles on retail performance.takeawaysVale Pet Foods aims to expand its offerings with the acquisition of Poppy and Ted.The pet retail market is currently facing significant challenges and declining sales.Consumer behavior is shifting, with price sensitivity becoming more pronounced.The cyclical nature of economies affects consumer spending in the pet industry.Companies need to adapt their strategies to survive in a tough market.Bundling and discounting can be effective strategies for manufacturers.Arden Grange's new vet care range has received criticism for its quality.The veterinary prescription diet market is dominated by major players.Independent brands struggle to compete against established veterinary diets.The future of veterinary prescription diets for new entrants is uncertain.Sound Bites"Times are really, really tough.""Economies are cyclical.""It's a very tough market."Chapters00:00Vale Pet Foods Acquires Poppy and Ted08:58Challenges in Pet Retail16:35Arden Grange's New Vet Care Range
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25:51
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25:51
Blue Buffalo and pet food ingredients
In this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, particularly the rise of fresh pet food options like Blue Buffalo's Love Made Fresh. They explore market dynamics, consumer preferences, and the impact of cooked food on veterinary practices. The discussion also delves into competition among pet food brands, consumer awareness regarding ingredients, and the importance of niche marketing strategies in a crowded market.takeawaysBlue Buffalo is launching fresh food options to meet consumer demand.The pet food market is shifting towards fresh and cooked food.Veterinary practices may be impacted by healthier pet food options.Competition is intensifying among pet food brands.Consumer awareness of ingredients is crucial for brand loyalty.Niche marketing is essential for success in the pet food industry.The average consumer may not be as informed about pet food as industry insiders.Effective marketing strategies can help brands stand out.Fresh food options may cannibalize traditional kibble sales.The future of the pet food industry is likely to see significant changes.titlesThe Fresh Food Revolution in Pet CareNavigating the Pet Food Market LandscapeSound Bites"Blue Buffalo is entering fresh food.""The consumer nowadays is much more picky.""Most people don't read ingredients."
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.
New Zealand