The pressure to look a certain way, age a certain way, measure up to images that may not even be real, it's everywhere, and it's exhausting. In this episode, Jo Clark sits down with Jo Harvey, the refreshingly candid voice behind the Instagram community 50 So What, for the kind of conversation that feels less like a podcast and more like finally saying the quiet part out loud with a friend who actually gets it.
In this episode, we explore:
Why so much of what we see on social media and in advertising simply isn't real — and why that matters for midlife women
The judgment women face around how they choose to age, and where that judgment really comes from
How brands are targeting midlife women, and why who is doing the selling matters just as much as what's being sold
The quiet power of going through hard times — and how Jo's journey through anxiety shaped the woman and advocate she is today
Why a smaller, more honest circle of friends can be one of the greatest gifts of midlife
If you've ever scrolled through your phone and come away feeling a little less than, this episode will feel like a breath of fresh air.
Listen to the previous episode with Jo Harvey mentioned in this discussion below
https://open.spotify.com/episode/5WjITj7OD1zjTHc7diBTb2?si=v-mpORubTaifT6RNBInRAA
Connect with Jo Harvey
Instagram: https://www.instagram.com/50sowhatofficial/
Website: https://50sowhat.com.au/
Connect with Jo Clark
Book a 20-minute connection call: https://calendly.com/jo--138/20min?month=2025-07
Re Imagine mentoring: https://www.joclarkcoaching.com/work-with-me
Resources and programmes: https://www.joclarkcoaching.com/resources
Instagram: https://www.instagram.com/joclarkcoaching/
LinkedIn: https://www.linkedin.com/in/joclarkcoaching/
New Zealand